Freudian Theory

Freud prosed that the human personality consists of three interacting system
They are as follows
•ID
• EGO
•SUPER EGO

ID

Basic physcology needs such as thirst , hunger and sex for which individual seeks
immediate satisfaction without coerncern for the specific means of satisfaction.
Example
•Sprite
•in it we capture the market of teenagers
•teanagers feel thirst in deasert they only need any drink to fuulfill there thirst when they
see spirite in deasert unconsiously they move towards to drink it first theh
corncern either male or female.
EGO
it is the individuals consieous control. it functions as internal monitor that attempts to
balance the impulsive demands of the demand and the social culture constraint of the
superego.
Example
•Olpers
•This advertisement capture the allied class
•A child want to drink milk but he consiously control it When his grand parents start to
eat they immediately drink it.
SUPEREGO
it's role is to see that the individual satisfies needs in a socially acceptable.
Example
•Pepsi, Lipton
Lipton
•This advertisement capture teenagers class
•When a tea cafe is open all male and female make line and on by on purshase it In it
male and female fuulfill their desire in social manner.
Pepsi
•This advertisement capture teenagers class
When a Pepsi cafe is open all male and female make line and on by on purshase it In it
male and female fuulfill their desire in social manner