Académique Documents
Professionnel Documents
Culture Documents
US $ 25.289.000
US $ 25.289.000.000
US $ 25.289
Philip Morris
horse
snake
Question 5: Which company owns the Ross Royce motor car brand?
Ross Royce
BMW
Ford
stolichnaya
marlboro
Question 7: The BRAND ASSET VALUATOR model from Young and Rubican is
a model of evaluating brands that includes the following:
differentiation,relevance,esteem,knowledge
Triumph
Harley Davidson
Ducati
cammel
marlboro
slim
NEW YORK COLLEGE Date:………………..…..
FINAL EXAM
Instructions
Please try to 'Answer all the questions
5)Which steps has a consumer to follow, from "non aware " of a luxury
brand, until he becomes a " loyal customer" of that brand?