Video Interviews for Business

HARNESSING THE POWER OF TRUST IN THE DIGITAL AGE

203 N. Wabash Ave.

Suite 900
Chicago, IL 60601, USA
1-312-750-1777
The buying process has changed…
 Key Changes:
◦ Internet as primary source of research – 97% of people use
online media to make purchasing decisions (BIA/Kelsey)

◦ Huge amount of (often biased) information available

 Lack of trust in traditional advertising & communications

Your Company
Importance of Expertise & Trust

 Customers want to
be guided.

 Don’t want to be sold,

but still looking for
leadership.
◦ Consumers trust less than they used to.

 Expertise can be showcased –

become the trusted source.
Video makes you a trusted source.
 Increase visibility in search
◦ 50X greater chance to have first
page search results than text
(Forrester).

 Growing Medium
◦ Year over year, video views in
the US were up almost 120%.
Effectiveness of video in
 Close Connection communication key messages
◦ As close as you can get vs. other mediums
to your prospects through
a computer screen.
Videos get people to click…

Eyes concentrated on top 3 Video thumbnail draws eyes

spots… little hope of further down the page and to
drawing clicks unless video description. Instantly ups
you’re in top 3. odds on click-through.
The Voltage Video Process

 Messaging
 List of questions
◦ What are customers searching for?

Bottom Line:
 Shoot We take care of
◦ One-on-one conversations
everything.
 Edit and Tag
◦ 10 segments one-minute in length
◦ Latest SEO Techniques

 Integrate into whole marketing plan

◦ QR codes, websites, PR, and more…
How can you use our videos?
Websites
Online Channels QR Codes

97% of U.S. consumers use

online media to make purchasing
decisions. (BIA/Kelsey)

Public Relations
Email Signatures
Who have we worked with?

Industries
• Professional Services
• Manufacturing
• Banking
• Nonprofits
• Government Agencies
• Consumer Products
• Tech
 How else can we help?
• Digital Creative Contact:
• Media Buying Richard Gordon
• Graphic Design VP, Sales
• Web Development 312-848-7792
• Brand Strategy richard@getvoltage.com