A ------------------- Project Report

on
--------------------------------------------------------------------

“PROJECT TITLE”

By
----------------------------------------
(Registration No. ----------------)

A project report submitted in partial fulfillment of the requirements

for the degree of master of Business Administration of
Sikkim Manipal University, INDIA

INSOFT, C – 2 SECTOR – 10, NOIDA – 201 301

CENTRE CODE – 1822

Sikkim – Manipal University of health, Medical and technological science Distance

Education wing
Syndicate House, Manipal – 576104
 TABLE OF CONTENTS
Page No
● Executive Summary 8
● Introduction 10
● Problem of the Study 13
● Objective 14
● Research Methodology 15
● Analysis 16
● Conclusions 19
● Recommendation 21

Part I
Chapter – 1 COMPANY’S PROFILE
23

Part-II
Chapter – 2 Introduction 38
Chapter – 3 Research objective and Methodology 40
Chapter – 4 ICICI Group 42
Chapter – 5 Product offered by ICICI Prudential 49
Chapter – 6 LIC of India- Introduction and Brief History 72
Chapter – 7 Comparative Study of “LIC” and “ICICI Prudential policies 77
Conclusion: Comparative Analysis between plans of both
Companies
>Analysis 92
>Conclusion 95
>Recommendations 97

Chapter – 8 Finding and Suggestions and Limitation of the study 103

Chapter – 9 Practical Experience at ICIC Prudential 106
Chapter – 10 Appendix 108
Chapter – 11 Bibliography 109
 DECLARATION

I here by declare that the project report entitled:

A Market Research Project Report on “------------------------------------”

submitted in partial fulfillment of the requirement for the degree of Masters
of Business Administration to Sikkim – Manipal University, India, is my
original work and not submitted for the award of any other degree, diploma,
fellowship, or any other similar title or prizes.

Place: Noida

Date: _________
(---------------------)
Registration No. ------------
 Certificate

The project report of -------------------------- (Registration No. -----------) A

Market Research Project Report on Indian Insurance Sector highlighting
Market Potential for “-------------------------------------” is approved and is
acceptable in quality and form.

Internal Examiner External Examiners

(Mr. _________)