Jargon Alert

Mobile Web
The collective term for websites
designed for viewing on a mobile
device. Websites are published and
accessed via the Internet just like a
regular desktop website.

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How big is the
Mobile Web?

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 San Francisco

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 Population of The United States

Population of China

The Population of the Earth

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 Mobile Web of Today
Global Internet Users
Global Mobile Web Access
Mobile Subscribers

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 by 2010
Mobile Web Subscribers

Mobile Web of Tomorrow

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Mobile has the potential to
reach anybody through
any medium.

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 Vote Vote

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IVR
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Bluetooth
Radio TV
Send to
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SMS

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SMS

Live Billboard
Send to Buy
Friend
WAP

ry

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to
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su
di

al
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Mouth
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WAP Mobile Events

Buy Device Send to
Friend
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Website
MMS
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SMS

SMS
Email
WAP Site
MMS WAP Site
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Send to
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Jargon Alert

LBS
Location-based Services
The ability for a mobile device to provide
information that is relevant to it’s physical location
via a Global Positioning System (GPS).

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Prepare for a truly
contextual web.

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My Prediction

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 Mobile will revolutionize
the way we gather and
interact with information in
the next three years.

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 Web 1.0 Web 2.0

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Proprietary Standards
Walled Gardens Web Services
First to market Web as a Platform
Brand-centered User-centered
Jargon Alert

Mobile 2.0
The convergence of mobile services and web
services. The promise of Mobile 2.0 is to add
portability, ubiquitous connectivity and location-
based services to enhance information and services
found on the web.

Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Mobile 1.0 Mobile 2.0

Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Proprietary Standards
Walled Gardens Web Services
First to market Web as a Platform
Brand-centered User-centered
Web 2.0 + Mobile 2.0?

Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Information Super Highway

Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
 We are at the precipice
of the next generation of
the web.

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 Join Down
Notify load

Vote Vote

Down
load Notify

WAP
Discuss IVR
SMS Buy

SMS

IVR
Notify Send to
Friend
WAP

Bluetooth

Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Radio TV
Send to
Friend Notify
SMS

SMS

Live Billboard
Send to Buy
Friend
WAP

ry

Vi
ito
MMS

su
d

a
Au

l
Join WAP Site
QR Code
Word of Print Ad
Mouth
SMS

Notify
Kinesthetic Notify
SMS

WAP Mobile Events

Buy Device Send to
Friend
QR Code
Website
MMS
Join
Notify
SMS

SMS
Email
WAP Site
MMS WAP Site
SMS

Send to
Friend Send to
Friend

Notify
Notify

Post WAP Site

Send to
Friend
Jargon Alert

XHTML-MP
Extensible HyperText Markup Language:
Mobile Profile
A subset of XHTML Basic and HTML. Used as a
primary markup language for the WAP 2.0 protocol.

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 XHTML-MP
* XHTML Basic and XHTML-MP are virtually indistinguishable

* XHTML-MP is the predominant language for the mobile web.

* It’s possible to use standard tools to create mobile web pages.

* Since XHTML-MP is similar to XHTML, the transition to the

mobile web need not be complicated to developers.

* XHTML-MP is the default industry-supported language for

mobile web development.

* Unless a mobile service provider requires providing WML to

support older devices, XHTML-MP is the only needed
language in mobile web design.

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<? xml version=”1.0” encoding=”UTF-8” ?>
<!DOCTYPE html PUBLIC “-//WAPFORUM//DTD XHTML Mobile 1.0//EN”
“http://www.wapforum.org/DTD/xhtml-mobile10.dtd”>
<html xmlns=”http://www.w3.org/1999/xhtml”>
<head>
<title>Hello World!</title>

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<meta http-equiv=”content-type” content=”application/vnd.
wap.xhtml+xml” />
</head>
<body>
<div id=”intro”>
<h1>Hello World!</h1>
</div>
<div id=”content”>
<p>This is a simple XHTML-MP Page</p>
</div>
</body>
</html>

Example XHTML-MP
.mobi Developers Guide
Mobile Web
Developers Guide
Part I: Creating Simple Mobile Sites

Copyright © 2006 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
BRIAN FLING
with Ronan Cremin, Jo Rabin and D. Keith Robinson

http://dev.mobi
Thank You
Brian Fling
Co-founder & Director of Strategy, Blue Flavor
brian@blueflavor.com
tel. +1 206 545-0210
mob. +1 206 351-6060
Copyright © 2006 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.