Analysis and interpretation

No of visits of customers

Weekly Monthly Occasionally Others

15 66 54 15

No of people
Weekly monthly occasionally Any other

10% 10%

36%
44%

Interpretation:
Medium of awareness:

News papers Print ads TV Friends Others

13 13 8 97 19

No of people
No of people

97

19
13 13
8

Newspapers Print Ads TV Friends Others

Interpretation
Criteria for choosing Visakhapatnam central:

Price Availability/variety Ambience Quality Others

3 95 24 19 9

No of people
100
90
80
70
respondents no:

60
50
40
30
20
10
0
Price Availability/variety Ambiance Quality Others

Interpretation

Customer satisfaction levels towards:

 Customer service desk:

Excellent Good Poor

38 105 7

Number of people
Poor Excellent
5% 25%

Good
70%

Interpretation:

Billing Process:
 Excellent Good Poor
55 92 3

Number of people
Poor
2%
Excellent
37%

Good
61%

Interpretation:

Ambiance of the store:

Excellent Good Poor

81 69 0
 Number of people

Good
46%
Excellent
54%

Interpretation:

Collection of brands:

Excellent Good Poor

80 68 2
 Number of people
Poor
1%

Good
45%
Excellent
53%

Interpretation:

Overall Experience:

Excellent Good Poor

51 99 0
 Number of people
Excellent
34%

Good
66%

Interpretation:

Service offered by Sales representatives:

Excellent Good Average Worst

25 98 27 0
 number of customers
120

100

80

Axis Title 60

40

20

0
Excellent Good Average Worst

Interpretation:

Promotions in Visakhapatnam Central:

 Very Attractive Fairly Attractive Neutral Not Attractive
20 79 38 13

Number of customers
90

80

70

60

50
Axis Title
40

30

20

10

0
Very attractive Fairly Attractive Neutral Not Attractive

Interpretation:

Satisfaction level for gift voucher redemption process:

 Extremely Satisfied Neither Dissatisfied Dissatisfied
satisfied satisfied nor
dissatisfied
22 55 50 9 14

No of customers
60
50
40
30
20
10 No of customers
0
ed ed ed ed ed
tisfi tisfi tisfi tisfi tisfi
sa Sa a a a
iss ss ss
ely r d Di Di
tr em no
Ex ed
tisfi
sa
her
it
Ne

Interpretation
Preference for shopping:

CMR central CMR Visakhapatna M&M Others

shopping m Central
50 27 46 15 12

no of customers
50
45
40
35
30
25
20 no of customers
15
10
5
0
l l rs
tra ng tra &M
n ppi n the
ce o Ce M O
R sh am
CM R tn
CM a
ap
akh
s
Vi

Interpretation
Recommendation level:

Yes No
136 14

LEVEL
NO
9%

YES
91%

Interpretation