remix qatar

Van Cleef & Arpels Drops of Magic

egendary French maison, Van Cleef & Arpels

(VCA), shares many similarities with Qatar.
Both offer a fusion of tradition and
modernity, deep roots and superb fruits,
reveals Stanislas de Quercize, at the opening
of the exclusive boutique in Villaggio mall.
The introduction of the boutique to Dohas
burgeoning luxury sector with local partners,
Ali Bin Ali Group, looks promising. We share
a great relationship with Ali Bin Ali they want to build a
bright future and it is positive for us to showcase VCA. On
every visit to Doha I see a new sky scraper which is so

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Grace Kelly, Elizabeth Taylor, the Duchess

of Windsor are amongst those who
through the years have chosen Van Cleefs
& Arpels as the go-to jeweler for whimsical
creations. CEO Stanislas de Quercize tells
Orna Ballout why thats so.

harmonious with the rest proof of quality and enduring

style, an audacious city that will stay forever.
This reference to longevity is precisely the staying power
VCA has maintained since its establishment by founders
Alfred Van Cleef and Estelle Arpels in 1906. Since then, the
maison has accumulated a reputation of creating unique
designs rooted with history and tradition: Our creations are
timeless what you acquire for a wedding or anniversary
will be enjoyed today, tomorrow and eternity.
The glitzy new boutique, designed by British designer
Anouska Hempel exudes glamour, femininity and
sensuality perfectly complimenting the VCAs

characteristics. The store concept is that of a private apartment featuring

a VIP area, watch bar and jewelry lounge with the aim of making visitors
feel at home while viewing show stopping designs.
Stanislas, a licensed lawyer, has a wealth of experience in the jewelry
realm having previously led prestigious projects as CEO of both Cartier
and Montblanc before taking up his position with VCA in 2005. There is
nothing I value in life more then love, friendship and creations. VCA is a
maison about creating... even our name means Very Creative Artist it is
moving to see the power of creation effecting emotions.
The VCA masterpieces have delivered many magical moments, as they
cater to an elite clientele consisting of Royals and celebrities.
The elite are connoisseurs; they want the best something unique that
will bring them luck. Why do you think celebrities attending the Oscars
choose to wear VCA because they want to win and know well bring them
luck. They are demanding people and know we wont disappoint them.
Jacques Arpels, member of the founding family, once revealed that the
mission is to offer the best. According to de Quercize, this vision is
safe-guarded with the best quality stones that will quicken the heartbeat
of the beholder, and superb craftsmanship. Every piece is created with the
idea of bringing the wearer luck, from dragonflies to butterflies to
enchant and re-enchant lives.
In a world that offers so much choice, the factor differentiating VCA
from a mass of luxury brands is determined by its roots. We always look
for quality and long-term designs that will hold their value brands are
usually fashion
orientated. The
world is good as it
offers both options;
VCA is displayed in
museums and sold
at auctions because
it is synonymous
with long term
value.
A current
exhibition in the
Cooper-Hewiit
Museum, New York, America, gives people the chance to view rare
offerings created for special clients. Highlights include a dazzling display
of pieces worn by Grace Kelly, Elizabeth Taylor, Duchess of Windsor,
Jackie Kennedy and Princess Fawzia of Egypt. Even though they are not
with us anymore through their jewelry you see their life, excitement and
joy, says de Quercize.
For a quick fix to satisfy a luxury appetite it is recommended to visit
the boutique and explore the enchanting VCA tale.

Why do you think celebrities

attending the Oscars choose to wear
VCA because they want to win and
know well bring them luck

New store at the Villaggio

mall.

Show
Stopping:
The Oiseaux
de Paradis
Necklace
(above) and
Lady Arpels
Opera Watch
are some
dazzling VCA
offerings
available.

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