WEBSITE MARKETING DECISION

INCOME STATEMENT AND CASH FLOW STATE

BEGINNING OF YEAR CASH ON HAND SUBSCRIPTION+ADVERTISING REVENUE COSTS AND EXPENSES FIXED ADMINISTRATIVE COSTS SITE MAINTAINANCE COSTS TOTAL COSTS AND EXPENSES PRE-INTEREST EXPENSE MARGIN INTEREST EXPENSE PRE-TAX PROFIT MARGIN TAX EXPENSES

NET INCOME NET CASH POSITION (NCP) BEFORE BORROWINGS AND PAYMENTS OF DEBT (BEG CASH+NET INCOME ADD: BORROWINGS FROM BANK LESS: REPAYMENTS EQUALS: CASH ON HAND AT END OF YEAR

DEBT OWED
DEBT OWED AT BEGINNING OF TEAR ADD: BORROWINGS FROM BANK LESS: REPAYMENTS EQUALS: DEBT OWED AT END OF YEAR

CONSTANTS
TAX RATE EXPECTED IN YEAR INTEREST RATE EXPECTED IN YEAR ADVERTISER PAYMENT PER CLICK THROUGH MINIMUM CASH NEEDED TO START YEAR

SITE MAINTAINANCE EXPENSES FIXED ADMINISTRATIVE EXPENSES FIXED ADMINISTRATIVE EXPENSES EXPECTED NUMBER OF VISIT S/YR/PERSON

INPUTS (APPLY TO BOTH YEARS)

SUBSCRIPTION FEE/YEAR (ENTER 0, 5, 12) CLICK-THROUGH RATE EXPECTED ON ADVERTISER BANNER ADS (H=HI, L=LO)

SUMMARY OF KEY RESULTS

NET INCOME IN YEAR CASH ON HAND AT END OF YEAR DEBT OWNED AT END OF YEAR

CALCULATIONS
NUMBER OF SUBSCRIBERS/VISITORS NUMBER OF IMPRESSIONS BY SUBSCRIBERS/VISITORS NUMBER OF CLICK THROUGHS SUBSCRIPTION REVENUE ADVERTISING REVENUE-- IMPRESSIONS ADVERTISING REVENUE-- CLICK THROUGHS

###
NA NA NA NA NA NA NA NA NA NA NA NA NA 200000

2001
12:00:00 AM #,##0.00_12:00:00 AM #,##0.00_#,##0.00_#,##0.00_#,##0.00_#,##0.00_45000 12:00:00 AM #,##0.00_0 12:00:00 AM 12:00:00 AM 0

2002
12:00:00 AM #,##0.00_12:00:00 AM #,##0.00_#,##0.00_#,##0.00_#,##0.00_#,##0.00_#,##0.00_12:00:00 AM #,##0.00_12:00:00 AM 12:00:00 AM

###
NA NA NA 5000000 0

2001
12:00:00 AM 12:00:00 AM 12:00:00 AM 0

2002
12:00:00 AM 12:00:00 AM 0

2002 ###
NA NA NA NA 0.3 0.09 0.01 1

2001
0.31 0.1 0.01 1

NA NA NA NA

12:00:00 AM 0.6 12:00:00 AM 50

12:00:00 AM 0.4 12:00:00 AM 75

###
NA NA 0 H

2001
0 NA

2002

###
NA NA NA

2001
#,##0.00_#,##0.00_#,##0.00_0

2002
#,##0.00_#,##0.00_-

###
NA NA 2000000 NA NA NA

2001
12:00:00 AM 1000000000 12:00:00 AM 0 #,##0.00_#,##0.00_-

2002
12:00:00 AM 1500000000 12:00:00 AM 0 #,##0.00_#,##0.00_-

GOOD SOUND MUSIC STORE

CONSTRANITS CELL
$B$24 $B$34 $B$3 $B$4 $B$5

ADJUSTABLE CELLS CELL

$B$3 $B$4 $B$5

PRODUCTS
CD CASSETTE ELECTRONIC ITEM TOTAL

TOTAL FEET
250

RENT TO BE PAID
6410

CELL
$B$43

C STORE
NAME
TOTAL FEET USED TO DISPLAY PRODUCTS RATIO OF CD LINEAR FEET TO ALL LINEAR FEET AVAILABLE LINEAR FEET FOR CD'S LINEAR FEET FOR CASSETTES LINEAR FEET FOR ELECTRONICS

CELL VALUE
250 0.66 165 50 35

NAME
LINEAR FEET FOR CD'S LINEAR FEET FOR CASSETTES LINEAR FEET FOR ELECTRONICS

ORIGNAL VALUE
1 1 1

TOTAL PRODUCTS DISPLAYED

#,##0.00_#,##0.00_#,##0.00_-

SELLING PRICE
#,##0.00_#,##0.00_#,##0.00_#,##0.00_-

MAX FEET FOR CD'S SALES AFTER RENT

MIN FEET FOR CASSETTES

0.66 50

INCOME
#,##0.00_-

#,##0.00_-

NAME

ORIGNAL VALUE
91.44

FORMULA
$B$24<=$B$23 $B$34<=0.66 $B$3>=50 $B$4>=50 $B$5>=25

STATUS
BINDING BINDING NOT BINDING BINDING NOT BINDING

SLACK
0 0 115 0 10

FINAL VALUE
165 50 35

COST PRICE
#,##0.00_#,##0.00_#,##0.00_10750

MIN FEET FOR ELECTRONIC ITEMSFEET FOR CD'S MIN

25 50

TAX TO BE PAID FINAL VALUE

TOTAL REVENUE
#,##0.00_-

#,##0.00_-

8934

SLACK