COMPARATIVE STUDY OF E-ZONE WITH SPECTRA ET & RAJ ELECTRONICS

Presented by:Mayuri Mishra Prabhat Kumar

Objective
Product /brand

pricing

E-ZONE/ Spectra ET & Raj Electronics

offers

services

Products
Liberation Zone Laptops E-ZONE SPECTRA ET RAJ ELECTRONICS -NASony, Dell, Hp, Acer, Sony, Dell, Hp, Acer, Lenovo Lenovo Hp, Canon, Samsung, Sony, Kodak Canon, Olympus X-Box, Sony PS Hp, Canon, Epson, Samsung Sony, Canon, Samsung Nikon X-Box, Sony PS, Panasonic PS

Printers Cameras

-NASony, Canon, Nikon Samsung -NA-

Gaming

Spectra ET

Products
Home Zone
Air Conditioners

E-ZONE
LG, Samsung, Koryo, Whirlpool, Panasonic, Hitachi LG, Samsung, Whirlpool Glen, Koryo Koryo, Onida, Morphy Richards, Bajaj Prestige, Inalsa, Koryo Koryo, Bajaj Philips, Kenwood Morphy Richards, Koryo, Sensei LG, Whirlpool, Koryo, Samsung

SPECTRA ET
Godrej, Whirlpool, LG, Carrier, Samsung Whirlpool, Godrej, Samsung, LG -NASamsung, LG, Whirlpool, Godrej -NABajaj, Usha, Crompton Greaves Bajaj, Philips, Kenstar, Panasonic Bajaj, Morphy Richards, Philips Godrej, Whirlpool, LG, Samsung, IFB

RAJ ELECTRONICS
Godrej, Whirlpool, LG, Carrier, Samsung, Voltas Whirlpool, Godrej, Samsung, LG -NASamsung, LG, IFB, Inspire, Videocon -NABajaj, Usha, Crompton Greaves Panasonic, Philips, Kenstar, Bajaj Bajaj, Morphy Richards, Philips Godrej, Whirlpool, LG, Samsung, IFB Onida

Refrigerators Cooking range Ovens & Toasters Chimney Fan Grinder Juicer Washing Machine

Contd..
Home Zone Vacuum Cleaner Water Heater Rice Cooker Water Purifier E-Zone Eureka Forbes, Koryo Koryo, Bajaj Spectra ET Eureka Forbes, LG Crompton Greaves, Bajaj Raj Electronics Eureka Forbes, LG Crompton Greaves, Bajaj

Panasonic, Koryo, Panasonic, Panasonic, Maharaja Whiteline Maharaja Whiteline Maharaja Whiteline Whirlpool, Eureka Forbes, Kent Whirlpool, Eureka Forbes, Kent Whirlpool, Eureka Forbes, Kent

Spectra ET

Products
Experience Zone Televisions E-Zone Sony, LG, Samsung, Koryo, Videocon, Panasonic Sony, LG, Philips, Mitashi, Onkyo Spectra ET Sony, LG, Samsung, Panasonic, Videocon Sony, LG, Philips, Onkyo Raj Electronics Sony, LG, Samsung, Panasonic, Videocon, Onida, Haier -NASony, Philips, LG, Videocon Big TV, Videocon, Dish TV, AirTel Mitashi, Onkyo, Intex

Home Theater DVD Player DTH Speaker

Sony, Philips, Koryo, Sony, Philips, LG, Mitashi Videocon Big TV, Videocon, Dish TV Mitashi, Onkyo, Koryo Big TV, AirTel, Tata Sky Mitashi, Onkyo, Intex

Spectra ET

Pricing
Products Laptops Air Conditioners Washing Machine Television Cameras Refrigerators E-Zone Rs 17,500-49,090/Rs 9,490-41,500/Rs 10,790-25,990/Rs 5,555-1,56,000/Rs 3,750-22,575/Rs 10,690-64,390/Spectra ET Rs 16,500-69,000/Rs 9,000-42,050/Rs 9,500-35,000/Rs 4,000-22,20,000/Rs 4,899-35,000/Rs 8,000-65,890/Raj Electronics -NARs 9,000-35,000/Rs 9,850-24,000/Rs 4,000-22,20,000/Rs 4,900-20,000/Rs 8,000-50,000/-

Less then MRP. Discount at least 4%.

Offers
Product Laptops Television Air Conditioners Washing Machine E-Zone -NACompany NA -NASpectra ET Pen Drive Company NA Yes(1yr free surf excelmatic detergent,bombay dyeing bed sheet) Company(4GB memory card) Raj Electronics -NACompany -NAExchange offers(any brand)

Cameras

Company

Company(same)

Spectra ET

Services
Zone Liberation zone E-Zone Software by E-Zone/ Hardware by Company Company/ Private label by E-Zone Company/ Private label by E-Zone Spectra ET Software by Store/ Hardware by Company Company but register at store Company but register at store Raj Electronics -NACompany Company

Home Zone Experience Zone

Findings Of E-Zone
Range of products. Selling products less then mrp. Providing offers. Various types of services. Private Label (Koryo, Sensei). Small Home Appliances sales good in private label.

Findings of Spectra ET & Raj Electronics

Wide range of products. Low price. Easy finance by Bajaj Finance at 0% interest. Demonstration by company employees. Handling of customer complains within 24hrs.

ANALYSIS
E-zone Product range Price Offers Medium Less than mrp Company & store Spectra ET High Less than mrp Company & store(free gifts & scratch card offers) Raj electronics high Less than mrp Company & store(same as spectra Et,lucky draw) Yes(same) medium

Service Display

Yes(home delivery) Medium

Yes(same) High

Sales Report E-Zone

Sl. No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Products AC REFRIGERATOR MICRO-OVEN FOOD PROCESOR TOASTER VACCUM CLEANER WATER PURIFIER RICE COOKER JUICER BEAUTY CARE CEILING FAN TABLE FAN WASHING MACHINE DVD-PLAYER Quantity 53 60 25 54 43 14 35 50 15 75 118 25 90 74 Sl. No. 16 17 18 19 20 21 22 Product TV LAPTOP DESKTOP PENDRIVE CAMERA VIDEO CAMERA TFT MONITOR quantity 188 42 14 112 105 38 5

Sales report Spectra ET

Sl. No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Product AC REFRIGERATOR MICRO-OVEN FOOD PROCESOR TOASTER VACCUM CLEANER WATER PURIFIER RICE COOKER JUICER BEAUTY CARE CEILING FAN TABLE FAN WASHING MACHINE DVD-PLAYER Quantity 600/50 100 50-60 25 20 25 50 40 30 90 130 40 70-80 80 Sl. No. 16 17 18 19 20 21 22 Product TV LAPTOP DESKTOP PENDRIVE CAMERA VIDEO CAMERA TFT MONITOR Quantity 290 60 40 150 115 45 10

Sales report Raj Electronics

Sl. No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Product AC REFRIGERATOR MICRO-OVEN FOOD PROCESOR TOASTER VACCUM CLEANER WATER PURIFIER RICE COOKER JUICER BEAUTY CARE CEILING FAN TABLE FAN WASHING MACHINE DVD-PLAYER HOME THEATRE Quantity 400/35 60-70 30-35 15 20 25 35 20 20 60 120 80 30-40 70 ------Sl. No. 16 17 18 19 20 21 22 Product TV LAPTOP DESKTOP PENDRIVE CAMERA VIDEO CAMERA TFT MONITOR Quantity 100 ---------------------100 50 --------

Problems in E-Zone
Out of stocks. Limited number of Model, colors in any Brand. No catalogue selling. Private label. (Employee havent knowledge about the private label product, catalogue are not available). Product display.

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