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  • Audience Research Methods

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    Stasko42
    12 vues2 pages
    Paper questionnaire (closed questions) or Digital questionnaire (open questions) exact answers Desk research Finding out about audience figures etc of existing publications or productions. Individual interviews Panel Interviews Individuals are interviewed about their preferences a group is given some Textual analysis of existing, similar products open questions generate answers which are open to interpretation. Focus groups samples or examples of products to discuss.

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    Paper questionnaire (closed questions) or Digital questionnaire (open questions) exact answers Desk research Finding out about audience figures etc of existing publications or productions. Individual interviews Panel Interviews Individuals are interviewed about their preferences a group is given some Textual analysis of existing, similar products open questions generate answers which are open to interpretation. Focus groups samples or examples of products to discuss.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme DOC, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    12 vues2 pages

    Audience Research Methods

    Transféré par

    Stasko42
    Paper questionnaire (closed questions) or Digital questionnaire (open questions) exact answers Desk research Finding out about audience figures etc of existing publications or productions. Individual interviews Panel Interviews Individuals are interviewed about their preferences a group is given some Textual analysis of existing, similar products open questions generate answers which are open to interpretation. Focus groups samples or examples of products to discuss.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme DOC, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 2

    RESEARCH TYPE QUANTITATIVE Paper questionnaire (closed questions)

    DESCRIPTION OF METHOD

    ADVANTAGES

    DISADVANTAGES

    Digital questionnaire (closed Closed questions generate questions) exact answers Desk research Finding out about audience figures etc of existing publications or productions

    QUALITATIVE Desk research Paper questionnaire (open questions) Digital questionnaire (open questions) Individual interviews Panel Interviews Individuals are interviewed about their preferences Groups of people are interviewed about their preferences A group is given some Textual analysis of existing, similar products Open questions generate answers which are open to interpretation

    Focus groups

    samples or examples of products to discuss Log books / records Individuals are given documents to fill in charting exactly when, why and how they use certain media over a given time Individuals are observed using certain media to see how exactly they use it

    Observations

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