All Time Low- Weightless video deconstruction.

This snap shot is from the opening, and sets the scene for the audience, displaying a backstage arena from a show. There is high pitched screams and obviously the girls are talking over each other before the track starts- this suggests theyre in frantic atmosphere! As well as this, the lead singer is towers over all of the girls, which in my opinion shows his status, he is seen by these girls as above them and better. Also, because it is a sweeping shot it gives a smooth, slick feel to start of the video which gives a classy/professional edge to it- something I would like to incorporate in my own piece!

This is a POV shot used from Alexs (the lead singer) POV. I think this is cleverly done as the writing about their heads is supposed to be Alexs thoughts/opinions on the girls, this girls a personal feel to the video and although many people may not admit it, shows how easily we judge each other. The shot is fast pace and flickers around the circle of girls which gives the impression that Alexs mind is all over the place and so he cannot think straight due to the pressure. I like the technique of using someones POV to give a different view point on the story.

This shot is almost solo, and it includes Alex singing along to the words of the song. I think this adds to the connection between artist and song, as well as demonstration roles between the band (the others following them and collecting instruments etc.). The fact the font says Nothing Personal is very significant and appears throughout all of the video after the thoughts, this creates continuity and promo, as their album was named it! This shot is the performance scene; this is featured in most bands videos. This is because it gives the audience a sense of connection between the music and the band that are performing it! As well as this I think the fact it I like the effect fading between scenes I incorporates the whole band is good, andbecause I think it to use a video to flow, my develop would like helps theshot like this inand final smoothly. This idea would be a good production. It also gives a setting and one to use, as it would keep the audience interested and if background to base your storyboard around! On done at they have many solo shots of the top of this-the right pace, can be very effective, rather than using choppy, cut scenes which band playing their instruments which I think is look very unprofessional. Also, the centre point is important as it gives a personal feel and again, used again, as the lead draws on the connection. singer (who is centre screen) fades to be in another situation, which adds a good level of continuity to the video!