1. Explain four phases in the evolution of rural marketing? 2. Difference b/w Transctional and Evaluation 3.

How rural market is classified give with ex 1. Explain the concepts of RM 2. Enumerate the occupation pattern in rural India 3. Explain Issues Related to the RM Environment 1. List out the credit institution available in rural areas. 2. What are the factors affecting rural consumer behavior? 3. Explain the Dynamics of Openion leadership process in rural market context. 1. What is Diffusion of Innovation of RM context. 2. Exp with ex the criteria for Effective loyalty of RM segment 3. What is mkt segmentation discuss TRMI 1.3 major pricing stages fallowed by the Manufacturing co What are those List out the the rural product stages? And the offers to attract the rural consumers 1. Exp the rural consumer Adoption process 2. What do u understand by Fake Brands 3.Discuss the strategies For Distribution system in Rural Markets 1.Role played by Media in RM 2. What do you understand by shandies? 3.How do u design the Communication Process fir RM 1. Rural Mkg Problems With Ex 2. Rural Development Programms 3. MICA Rural Marketing

(Paper I) 1.What do you understand by shandies? 2. Exp 4 Phases of RM 3. Elaborate Rural V/s Urban Markets?

1.List out the credit institution available in rural areas. 2. Exp 2 Rural market Index 3. Problems of Rural Marketing 1. Factors affecting Rural consumer behavior 2. Explain the Different stages in Buying Process in Rural consumers 3. Charecteristics of r consumers

2. Exp the concept of PRA 3. FMCG co wants to understand Rural India and suggest all channel members and competitors the Research Plan and Proposal to study the Above 1. What do you mean by Brand Stickiness/Brand Loyalty? 2. Explain STP concept of rural marketing. 3. What r the product stages that r Feasable For Rural Market Explain with Ex 1. Explain PDS. 2. What are the challenges & Diterminents of rural Distn? 3. What do you mean by E- Choupal? 1. Develop an Effective Commn strategy Fof Rural Mkg? 2.Explain all concepts of Public Private Partnerships in rural marketing.