Académique Documents
Professionnel Documents
Culture Documents
Resources:
Hoy W. and Miskel C. (1996). Educational administration, theory, research, and practice, (5th ed.). New York: McGraw Hill. Lunenburg F. and Ornstein C. (1999). Educational administration concepts and practices, (3rd Ed.).Belmont, CA:Wadsworth Owens, R. (1991). Organizational behavior in education (6th ed.). Portland, OR: Alyn & Bacon.
PRINCIPLES
Why is effective communication important in developing positive relationships with children, young people and adults. Being able to communicate is vital to being an effective person. Communication not only conveys information, but it encourages effort, modifies attitudes, and stimulates thinking. Without good communication , stereotypes develop, messages become distorted, and learning is stifled. Effective communication is about conveying your message to other people clearly and also about receiving complete information that others are sending to you.
What role does non-verbal communication play in the process? What are the barriers to effective communication? What symbol systems do humans use in their efforts to communicate? What are some techniques we can use to overcome these barriers? What influence has technology had on communication?
Importance of Communication
Communication is the life blood of the school organization, just a walk through a typical school and one can observe numerous communication activities. Admin staff are typing memos, reports and letters, and communicating with the public on the telephone.
Headteachers are in conference with teachers or students, or members of the community, as well as with school Govenors Teachers are communicating with students, exchanging information Kitchen staff are exchanging ideas with the lunchroom staff on how to run dinner hall In a school enviroment everyone has a complex job and effective communication is vital for all
Ideating developing an idea or message information to be transmitted Encoding symbols, words, non verbal cues, pictures or diagrams Transmitting memos, letters, telephone, email, policies, face to face verbal communication
Receiving- listening, reading, observing Decoding translating a received transmission into an interpreted meaning Acting the final step- the receiver has a choice at this point to either ignore the transmission, save it for a later response, or do something else with it.
ADMIN
BODY LANG.
MEMOS PHONE
DECODING
SENDER
CAN IGNORE
NON-VERBAL COMMUNICATION
HOW WE STAND
FACIAL EXPRESSIONS
KINESIS
POSTURE USE OF HANDS USE OF LEGS USE OF ARMS
SPEECH RATE
PITCH VOLUME
WELL ACQUAINTED
PUBLIC ZONE MORE THAN TWELVE FEET USUALLY TREAT THEM AS IF THEY DON T EXIST
EMPLOYEES OF HIGHER STATUS HAVE BIGGER, BETTER, OFFICES, BETTER FURNITURE, MORE WINDOWS ECT. OFFICES OF HIGHER STATUS EMPLOYEES ARE BETTER PROTECTED SUPERIORS FEEL FREE TO WALK IN ON SUBORDINATES SUBORDINATES HESITATE TO WALK IN ON SUPERIORS
DIRECTION OF COMMUNICATION
DOWNWARD
UPWARD
HORIZONTAL
DIAGIONAL
Downward Communication
Used by most large schools that are hierarchical in nature Flows from Superintendent to Assistant Superintendent to Principal to Assistant Principals to Faculty to students Necessary to clarify district s goals, provide a sense of mission, assist in indoctrinating new employees, inform employees about educational changes that impact the district and to provide subordinates with data regarding their performance
SUBORDINATES SELECT AND PRIORITIZE MESSAGES IN ACCORDANCE WITH THEIR PERCEPTION OF THEIR BOSS S CHARACTER, PERSONALITY, AND MOTIVATION SENDER DOES NOT DEVOTE ENOUGH TIME TO LEARN WHETHER MESSAGES HAVE BEEN RECEIVED AND UNDERSTOOD THOSE AT THE TOP MAY SHUT OFF THIS CHANNEL AT CERTAIN TIMES AND ON CERTAIN SUBJECTS OR WITHHOLD INFORMATION ON A NEED TO KNOW BASIS DOWNWARD COMMUNICATION TENDS TO BE DOMINATE IN MECHANISTIC ORGANIZATIONS, AS OPPOSED TO ORGANIC SYSTEMS WHICH ARE MORE OPEN AND UNIDIRECTIONAL IN FLOWS OF INFORMATION.
ADOPT TRAINING SESSIONS FOR ADMINISTRATORS TO HELP THEM LEARN BETTER WAYS TO COMMUNICATE GET OUT OF THE OFFICE AND WALK AROUND, TALK TO EMPLOYEES ON THE FIRING LINE CONDUCT REGULAR SUPERVISORYSUBORDINATE DISCUSSION SESSIONS, WHICH WILL HELP IDENTIFY, ANALYZE, AND SOLVE PROBLEMS IN COLLABORATION WITH SUBORDINATES
UPWARD COMMUNICATION
SUPERINTENDENTS
ASSISTANT SUPERINTENDENTS
PRINCIPALS
ASSISTANT PRINCIPALS
FACULTY
BENEFITS
PROVIDES FEEDBACK TO ADMINISTRATORS FROM DOWNWARD COMMUNICATION HELPS MONITOR DECISION MAKING EFFECTIVENESS HELPS GAUGE ORGANIZATIONAL CLIMATE DEALS WITH PROBLEM AREAS QUICKLY PROVIDES NEEDED INFORMATION TO ADMINISTRATORS
SUBJECT TO FILTERING AND DISTORTION BECAUSE SUBORDINATES DO NOT WANT SUPERIORS TO GAIN INFORMATION THAT COULD BE DAMAGING TO THE SUBORDINATES HIGHLY COHESIVE GROUPS TEND TO WITHHOLD INFORMATION THAT MIGHT BE DAMAGING TO THE GROUP AS A WHOLE LOWER LEVEL SUBORDINATES SHOW LESS OPENNESS TO UPWARD COMMUNICATION THAN THOSE WHO ARE AT HIGHER LEVELS IN THE ORGANIZATION
EMPLOYEE MEETINGS
EMPLOYEE LETTERS
SOCIAL GROUPS
EMPLOYEE MEETINGS
MEETINGS TO PROBE JOB PROBLEMS, AND NEEDS DETERMINE WHAT ADMINISTRATIVE PRACTICES HELP OR HINDER SUBORDINATE JOB PERFORMANCE PROVIDE FEEDBACK TO ADMINISTRATORS AND ENCOURAGE SUBORDINATES TO OFFER IDEAS HELP SUBORDINATES FEEL SELF WORTH AND IMPORTANCE STUDIES SHOW THESE MEETINGS REDUCE TURNOVER AND IMPROVE SUBORDINATES ATTITUDES
ENCOURAGES SUBORDINATES TO WALK IN AND TALK TO ADMINISTRATORS MANY LEVELS UP THEY ARE ENCOURAGED TO TALK WITH IMMEDIATE SUPERVISORS FIRST TO ELIMINATE RESENTMENT AMONG ADMINISTRATORS WHO ARE BYPASSED SOME BARRIERS EXIST SUCH AS SUBORDINATES WHO DO NOT WANT TO BE IDENTIFIED AS HAVING A PROBLEM
EMPLOYEE LETTERS
SUBORDINATES CAN SUBMIT LETTERS TO ADMINISTRATORS OR SUGGESTIONS ALL LETTERS ARE ANONYMOUS ALL SUBMISSIONS MUST BE ANSWERED WITHOUT DELAY REPLIES CAN BE DELIVERED TO THE APPROPRIATE LOWER LEVEL ADMINISTRATORS IN CASES WHERE THE COMMUNICATOR IS ANONYMOUS
HORIZONTAL COMMUNICATION
ASSISTANT PRINCIPAL FACULTY MEMBER ASSISTANT PRINCIPAL FACULTY MEMBER
DIAGIONAL COMMUNICATION
SUPERINTENDENT
DIRECTOR OF PERSONNEL
CHIEF NEGOTIATOR
ACCOUNTANTS
USED WHEN EMPLOYEES FEEL THE ORGANIZATIONAL FORMS OF COMMUNICATION HAVE FAILED EXISTS IN ALL ORGANIZATIONS NEARLY FIVE OUT OF SIX MESSAGES ARE CARRIED THIS WAY RATHER THAN FORMAL METHODS OF COMMUNICATION THIS FORM OF COMMUNICATION IS VERY RAPID IT HAS BOTH POSITIVE AND NEGATIVE FEATURES POSITIVE FEATURES INCLUDE:
KEEPS SUBORDINATES INFORMED ABOUT IMPORTANT ORGANIZATIONAL MATTERS GIVES SCHOOL ADMINISTRATORS INSIGHT ABOUT SUBORDINATES ATTITUDES PROVIDES SUBORDINATES A RELIEF VALVE TO VENT EMOTIONS PROVIDES A TEST OF SUBORDINATES FEELINGS ABOUT A NEW PROCEDURE OR POLICY WITHOUT MAKING FORMAL COMMITMENTS HELPS BUILD MORALE BY PASSING POSITIVE COMMENTS REGARDING THE ORGANIZATION RUMOR- IS THE ONE ITEM THAT GIVES THE GRAPEVINE ITS BAD REPUTATION
BARRIERS TO COMMUNICATION
FRAMES OF REFERENCE
FILTERING
STRUCTURE
INFORMATION OVERLOAD
SEMANTICS
STATUS DIFFERENCES
LEARNING
CULTURE
EXPERIENCES
FILTERING
CAN BE INTENTIONAL
OR UNINTENTIONAL
LEARNING
CULTURE
EXPERIENCE
STRUCTURE
NEW YORK CITY SCHOOLS MANY LEVELS OF AUTHORITY MESSAGES OFTEN MODIFIED SHORTENED AMMENDED MISINTREPRETED
INCREASED SPECIALIZATION
LEARNING DISABILITIES EMOTIONALLY DISTURBED EDUCABLE MENTALLY HANDICAPPED PHYSICALLY HANDICAPPED
INFORMATION OVERLOAD
ADVANCES IN COMMUNICATION TECHNOLOGY COMPUTERS THE INTERNET MORE INFORMATION THAN SCHOOLS CAN ABSORB
ADMINISTRATORS SELECT PARTS OF INFORMATION IN ORDER TO MAKE DECISIONS WHICH RESULT IN BAD DECISIONS
SEMANTICS
DIFFERENT WORDS HAVE DIFFERENT MEANING TO DIFFERENT PEOPLE SENDER CANNOT TRANSMIT UNDERSTANDING OR MEANING CONCRETE WORDS HAVE LITTLE DIFFERENCE FROM SENDER TO RECIEVER
STATUS DIFFERENCES
CREATED BY: TITLES OFFICE SIZE FURNISHINGS CARPET STYLE STATIONARY PRIVATE SECRETARY RESERVED PARKING SALARY
THOSE WITH HIGHER STATUS HAVE MORE COMMUNICATION DEMANDS ON THEM NECESSITATES LIMITING COMMUNICATION TO THOSE WHO HAVE DIRECT INFLUENCE
REPETITION
EMPATHY
UNDERSTANDING
FEEDBACK
LISTENING
REPETITION
USE MULTIPLE CHANNELS TELEPHONE LETTER MEMO FACE TO FACE LETTER OR MEMO ALSO SERVES AS REMINDER OR DOCUMENTATION IF NEEDED
USING THIS METHOD REDUCES CHANCE OF COMMUNICATION ERROR MULTIPLE CHANNELS EXPRESS TO THE RECEIVER THE IMPORTANCE OF THE MESSAGE
EMPATHY
SENDER SHOULD PUT THEMSELVES IN THE RECEIVERS SHOES WHEN COMPOSING THE MESSAGE
THE GREATER THE GAP IN LEARNING, CULTURE, AND EXPERIENCES THE GREATER THE EFFORT MUST BE
UNDERSTANDING
COMMUNICATION IS ONLY EFFECTIVE TO THE EXTENT THAT THE SENDER AND RECEIVER BOTH HAVE A HIGH DEGREE OF UNDERSTANDING
ADMINISTRATORS MUST ENCODE MESSAGES IN WORDS AND SYMBOLS THAT ARE UNDERSTANDABLE TO THE RECEIVER
SOME RESEARCH HAS SHOWN THAT MUCH OF THE COMMUNICATION SENT TO EMPLOYEES IS BEYOND THE LEVEL OF THEIR READING ABILITIES
FEEDBACK
FEEDBACK IS A MUST TO ENSURE THAT MESSAGES HAVE BEEN UNDERSTOOD AND RECEIVED AND HELPS THE SENDER AND RECEIVER OBTAIN MUTUAL UNDERSTANDING
STUDIES SHOW THAT SCHOOLS THAT USE DOWNWARD COMMUNICATION NEED EFFECTIVE UPWARD COMMUNICATION TO HAVE EFFECTIVE COMMUNICATION
TWO WAY COMMUNICATION TAKES MORE TIME BUT PROVIDES MORE SATISFACTION AND IS RECOMMENDED IN ALL BUT THE SIMPLEST AND ROUTINE TRANSMISSIONS OF INFORMATION TO SOLICIT FEED BACK TRY THESE QUESTIONS:
How do you feel about my statement? What do you think? What did you hear me say? Do you see any problems with what we have talked about
PROMOTE AND CULTIVATE FEEDBACK BUT DON T FORCE IT REWARD THOSE WHO PROVIDE FEEDBACK AND USE IT WHEN POSSIBLE GO STRAIGHT TO THE SOURCE AND OBSERVE THE RESULTS-DON T WAIT FOR FEEDBACK GIVE FEEDBACK TO SUBORDINATES ON THE OUTPUT OF FEEDBACK RECEIVED
LISTENING
ADMINISTRATORS SPEND OVER 70% OF THEIR TIME COMMUNICATING ESTIMATES INDICATE THAT OVER 30% IS DEVOTED TO LISTENING TESTS OF LISTENING COMPREHENSION SUGGEST THAT THESE INDIVIDUALS LISTEN AT ONLY 25% EFFICIENCY ADMINISTRATORS MUST LISTEN MORE EFFECTIVELY IN ORDER TO COMMUNICATE MORE EFFECTIVELY
SUMMARY
COMMUNICATION IS AN IMPORTANT SKILL BECAUSE SCHOOL ADMINISTRATORS SPEND OVER 70% OF THEIR TIME COMMUNICATING THE PROCESS INVOLVES SIX STEPS: IDEATING, ENCODING, TRANSMITTING, RECEIVING, DECODING, AND ACTING. NON-VERBAL COMMUNICATION INVOLVES ENCODING AND DECODING BODY LANGUAGE VOCAL CUES, USE OF TIME, AND SPATIAL RELATIONSHIPS HELP US TO UNDERSTAND VOCAL MESSAGES
SUMMARY CONTINUED
COMMUNICATION WITHIN SCHOOL ORGANIZATIONS FLOW IN FOUR DIRECTIONS, DOWNWARD, UPWARD, HORIZONTALLY, AND THE MAJOR INFORMAL INFORMATION FLOW IS CALLED THE GRAPEVINE THE GRAPEVINE CARRIES BOTH ACCURATE INFORMATION AND RUMORS THE BARRIERS TO EFFECTIVE COMMUNICATION INCLUDE DIFFERING FRAMES OF REFERENCE, STRUCTURE, INFORMATION OVERLOAD, SEMANTICS, AND STATUS DIFFERENCES
SUMMARY CONTINUED
TECHNIQUES FOR OVERCOMING BARRIERS TO COMMUNICATION INCLUDE REPETITION, EMPATHY, UNDERSTANDING, FEEDBACK, AND LISTENING
We all must use a variety of communication techniques to both understand and be understood.