2011

Company Business Plan for

XXXXXXXX Transport Limited

Mariam Oluwatoyin Campbell

For: Intercamp Consulting
7/11/2011

Table of Contents
Contact information ................................................................................................................................... 6
Legal structure and corporate data ..................................................................................................... 6
Nature of business ................................................................................................................................. 6
Address of registered office .................................................................................................................. 6
The registration number ....................................................................................................................... 6
Executive summary ................................................................................................................................... 7
Economic overview.................................................................................................................................... 8
Economic growth ................................................................................................................................... 8
The per capita income ........................................................................................................................... 8
The informal sector ................................................................................................................................ 8
Economic outlook................................................................................................................................... 8
Industry value drivers ........................................................................................................................... 8
Industry overview...................................................................................................................................... 9
Transportation in Nigeria ..................................................................................................................... 9
Air transport ....................................................................................................................................... 9
Water transport .................................................................................................................................. 9
Road transport .................................................................................................................................... 9
Rail transport ...................................................................................................................................... 9
Market analysis ...................................................................................................................................... 9
Emerging opportunities ........................................................................................................................ 9
Regulatory frame work ......................................................................................................................... 9
Critical success factor for the healthcare manufacturing industry ................................................. 9
Participants in Road Transportation ................................................................................................... 9
Market share of participants................................................................................................................. 9
Corporate overview ................................................................................................................................. 10
Vision and mission statement ............................................................................................................ 10
Vision statement ................................................................................................................................... 10
Mission statement ................................................................................................................................ 10

Critical success factor .......................................................................................................................... 10

Core competencies ............................................................................................................................... 10
Business structure .................................................................................................................................... 11
Strategic plan ............................................................................................................................................ 12
Pricing .................................................................................................................................................... 12
Sales strategy ........................................................................................................................................ 12
Market positioning............................................................................................................................... 12
Brand strategy ...................................................................................................................................... 12
Competition .......................................................................................................................................... 12
Sources of sustainable competitive advantage ................................................................................ 12
SWOT analysis...................................................................................................................................... 12
Description of product and services...................................................................................................... 13
Inter-city commuter transport ............................................................................................................ 13
Intra-city haulage services .................................................................................................................. 13
Inter-city haulage services .................................................................................................................. 13
Courier services .................................................................................................................................... 13
Home mover services .......................................................................................................................... 13
Marketing plan ......................................................................................................................................... 14
Market segment .................................................................................................................................... 14
Description of customer and customer need ................................................................................... 14
Target market ....................................................................................................................................... 14
Target market segment .................................................................................................................... 14
Market mix ............................................................................................................................................ 14
Pricing and discounting ...................................................................................................................... 14
Advertising and promotional materials ........................................................................................... 14
Channel and distribution network .................................................................................................... 14
Marketing and sales ............................................................................................................................. 14
After sales service and customer care ............................................................................................... 14
Business business relationship ........................................................................................................ 14

Operations and production .................................................................................................................... 15

Location ................................................................................................................................................. 15
Make or buy consideration ................................................................................................................. 15
Service capacity .................................................................................................................................... 15
Equipment and machinery ................................................................................................................. 15
Engineering and technical support.................................................................................................... 15
Health, Safety and Environment........................................................................................................ 15
Sources for the supply of materials ................................................................................................... 15
Park layout and plan ........................................................................................................................... 15
Maintenance .......................................................................................................................................... 15
Management and organization .............................................................................................................. 16
Corporate governance ......................................................................................................................... 16
Legal structure ...................................................................................................................................... 16
Board of Directors profile .................................................................................................................. 16
Management team ............................................................................................................................... 16
Standard operating procedure for human resources unit (human resource plan)..................... 16
Job responsibilities ............................................................................................................................... 16
Recruitment / selection/staffing ......................................................................................................... 16
Staff training and development ......................................................................................................... 16
Financial forecasts .................................................................................................................................... 17
Assumptions ......................................................................................................................................... 17
Income Statement ................................................................................................................................. 17
Cash-flow Statement............................................................................................................................ 17
Balance Sheet ........................................................................................................................................ 17
Investment Plan .................................................................................................................................... 17
Utilization of funds .............................................................................................................................. 17
Business controls and risk analysis ....................................................................................................... 18
Marketing .............................................................................................................................................. 18
Pilfering ................................................................................................................................................. 18

In-transit Robbery ................................................................................................................................ 18

Security .................................................................................................................................................. 18
Accidents ............................................................................................................................................... 18
Appendix................................................................................................................................................... 19

Contact information
Legal structure and corporate data
Nature of business
Address of registered office
The registration number

Executive summary

Economic overview
Economic growth
The per capita income
The informal sector
Economic outlook
Industry value drivers

Industry overview
Transportation in Nigeria
Air transport
Water transport
Road transport
Rail transport
Market analysis
Emerging opportunities
Regulatory frame work
Critical success factor for the healthcare manufacturing industry
Participants in Road Transportation
Market share of participants

Corporate overview
Vision and mission statement
Vision statement
Mission statement
Critical success factor
Core competencies

Business structure

Strategic plan
Pricing
Sales strategy
Market positioning
Brand strategy
Competition
Sources of sustainable competitive advantage
SWOT analysis

Description of product and services

Inter-city commuter transport
Intra-city haulage services
Inter-city haulage services
Courier services
Home mover services

Marketing plan
Market segment
Description of customer and customer need
Target market
Target market segment
Market mix
Pricing and discounting
Advertising and promotional materials
Channel and distribution network
Marketing and sales
After sales service and customer care
Business business relationship

Operations and production

Location
Make or buy consideration
Service capacity
Equipment and machinery
Engineering and technical support
Health, Safety and Environment
Sources for the supply of materials
Park layout and plan
Maintenance

Management and organization

Corporate governance
Legal structure
Board of Directors profile
Management team
Standard operating procedure for human resources unit (human resource plan)
Job responsibilities
Recruitment / selection/staffing
Staff training and development

Financial forecasts
Assumptions
Income Statement
Cash-flow Statement
Balance Sheet
Investment Plan
Utilization of funds

Business controls and risk analysis

Marketing
Pilfering
In-transit Robbery
Security
Accidents

Appendix