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  • Price War Definition: Intense Competition Through Lowering Costs

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    malik yasir
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    Powerful competitors try to usurp each other's market share by progressively reducing prices until one of them retreats, at least temporarily. A period of intense competition among enterprises, esp retail enterprises, in the same market, characterized by repeated price reductions rather than advertising, brand promotion, etc.

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    Powerful competitors try to usurp each other's market share by progressively reducing prices until one of them retreats, at least temporarily. A period of intense competition among enterprises, esp retail enterprises, in the same market, characterized by repeated price reductions rather than advertising, brand promotion, etc.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme DOC, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    6 vues1 page

    Price War Definition: Intense Competition Through Lowering Costs

    Transféré par

    malik yasir
    Powerful competitors try to usurp each other's market share by progressively reducing prices until one of them retreats, at least temporarily. A period of intense competition among enterprises, esp retail enterprises, in the same market, characterized by repeated price reductions rather than advertising, brand promotion, etc.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme DOC, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 1

    Market situation in which (usually two) powerful competitorstry to usurp each other's market share by progressively reducing prices

    until one of them retreats, at least temporarily.


    (Business / Commerce) a period of intense competition among enterprises, esp retail enterprises, in the same market, characterized by repeated price reductions rather than advertising, brand promotion, etc. price war - intense competition in which competitors cut retail prices to gain business
    A period of intense competition among businesses in which each competitor tries to cut retail prices below those of the others.

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