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  • Assignment

    Transféré par

    Teddy Boo
    25 vues1 page
    Describe the buying-decision process that Halim has to undergo in buying the car. Identify and discuss with appropriate examples the marketing management philosophies.

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    Describe the buying-decision process that Halim has to undergo in buying the car. Identify and discuss with appropriate examples the marketing management philosophies.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme DOCX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    25 vues1 page

    Assignment

    Transféré par

    Teddy Boo
    Describe the buying-decision process that Halim has to undergo in buying the car. Identify and discuss with appropriate examples the marketing management philosophies.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme DOCX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 1

    ASSIGNMENT: mkt 243 QUESTION 1 a) Halim has been appointed as a new executive of Maybank in Kulim, Kedah.

    He needs a car to transport him to work. Describe the buying-decision process that Halim has to undergo in buying the car. b) Briefly explain the types of consumer buying decisions. (8 marks)

    (12 marks)

    Question 2 Four competing philosophies strongly influence an organization's marketing activities. Identify and discuss with appropriate examples the marketing management philosophies. (20 marks) Question 3 I. II. market. III. IV. Explain why marketing managers should understand consumer behaviour. (5 marks)

    Briefly describe four (4) common segmentation bases used by marketers to segment consumer (5 marks) Explain any two (2) criteria for successful segmentation. (5 marks)

    What is target market? Discuss the strategies for selecting target markets. (5 marks)

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