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So then, if the need is basic and demand is considerable, how come quite a number restaurants end up folding after a bad run? What went wrong? The answer to this conundrum is quite simple and can be summed up with just one word-expectation. Simply put, the successful restaurant meets the expectations of its target market while the unsuccessful restaurant does not. How does a wannabe restaurateur avoid this pitfall then? The answer to this can again be summed up with just one word--homework. Sufficient preparation and thorough market research is a must in starting a restaurant business. Another fact, no one restaurant has a universal appeal. It is impossible to grab hold of the full 100% of the market. Attempting such a mammoth goal will only result to failure. The markets taste and preference is as diverse as it is wide. Realistically speaking, a restaurateur can only tap around five to ten percent of the total consumer population pie. Undaunted? Good. Thats a big chunk as it is so theres no cause for alarm. Now the next step is for you to think of a restaurant concept. Nothing comes to mind? Heres a suggestion. Why not try Indian cuisine? Indian food has been in existence for several centuries and has evolved through time to uphold the symbol of Indian culture. It is known for its intricate blending of exotic spices, veggies, and meat to create one truly delectable dish. History and flavor, thats pretty hard to top. Its no wonder Indian restaurants have grown in popularity over the years. If youre not familiar with the cuisine, heres a rundown of some interesting bits that you can use as a selling point: The spices used in Indian dishes are meant to enhance the main ingredient and not the other way around. A complete Indian meal consists of at least two main course dishes. These are complimented with staples such as rice and bread (roti). Curry is not the be all and end all of an Indian dish. Other favored spices include, chillies, saffron, ghee, tamarind, coconut, mustard. Collectively, these spices are called Garam Masala. This is distinct to every household and restaurant and serves as the backbone of the dish. Not only is Indian cuisine flavorful and delicious, it is healthy and nutritious as
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