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Introduction:
The hospitality industry is experiencing a boom across the world. Bangladesh is not an exception. A plethora of new hotels have opened in Dhaka, Chitagong, Sylhet and Cox's Bazar. Day by day Hotel Sarina & Dhaka Regency Hotel & Resorts become the top most Hotel in Bangladesh.
HOTEL SARINA

Dhaka's newest Govt. approved 5 star business hotel. 201 Rooms including 14 suits, All room with high speed internet connection along with dedicated port for laptop, mini bar , in room safe, satellite TV with channels and working desk, Exclusive club room with personalized service for all suite guest and members only, 24-hours business centre and room service, Four restaurants, one bar and lobby cafe, Swimming pool, health club, Sauna & Stream bath, four Multi functions rooms, Hotel equipped with safety and security equipment device including fire and smoke detector, water sprinkler, electronic door locks & CC TV, Shopping Mall.
THE DHAKA REGENCY HOTEL & RESORT

The Dhaka Regency is a magnificent business-class hotel, ideally located on Airport road in the commercial area of Nikunja. The hotel is within easy access of the airport, Baridhara diplomatic zone and a host of other attractions. The industrial belts of Tongi, Konabari, Gazipur and Valuka are within easy reach of the hotel. With its spectacular fifteen-storey tower, the Dhaka Regency has a total of 250,000 square feet of space. Each floor of the hotel, span 20,000 square feet. There is also a 25,000 square feet basement parking facility. The Dhaka Regency has over 300 luxury rooms and suites. All the exclusive suites are based on our Regency floor on level 12. The Regency floor offers extensive facilities and extra privileges, including personal butler service and a private VIP lounge.

Objectives of the study Specific objectives:

.To get knowledge about different management aspects those are using in the
selected organizations.

.To analysis the workflows those are using in the selected organizations.
Broad objectives:

. Observe and describe the organizational background, functions and

operations of the organizations.

. Compile an overview of the current state of management aspects and

practices in Bangladesh. .. Assess the condition and effectiveness of each of the company selected for the study.

. From the findings, doing a analysis to provide a comprehensive picture. . Lastly, providing some recommendations to emphasize on how to make the
most of limited resources. Scope of the Report
The report is an attempt to state the management aspects and its workflows of Hotel

Sarina and The Dhaka Regency Hotel & Resort

The study would focus on the following areas:

Making the most of limited resources.

Working through and with others Balancing effectiveness and efficiency. Workflows of management.

How to prepare? We will use both primary and secondary data to make the report more meaningful. Primary data:

. Questionnaire survey on Hotel Sarina and The Dhaka Regency employees. . Face to face conversations with them.
Secondary data: . Using internet from their websites . . Different magazines . . Study related books . . Newspapers articles .

On January 2002, began a project that would not only revolutionize the skyline of Dhaka but also the hospitality industry of the country. The first steel-framed building ever to be built in the country awed everyone. This 20 storied steelframed building with a space of 72,000 square feet was completed in record time of about two years. On the 17 July, 2003, Sarina, the very first boutique hotel in the country was opened for business. The grand opening of the hotel marked a turning point in the history of the hospitality industry of the country. Dhaka's newest Govt. approved 5 star business hotel. 201 Rooms including 14 suits, All room with high speed internet connection along with dedicated port for laptop, mini bar , in room safe, satellite TV with channels and working desk, Exclusive club room with personalized service for all suite guest and members only, 24-hours business centre and room service, Four restaurants, one bar and lobby cafe, Swimming pool, health club, Sauna & Stream bath, four Multi functions rooms, Hotel equipped with safety and security equipment device including fire and smoke detector, water sprinkler, electronic door locks & CC TV, Shopping Mall.

Mission
They provide business and leisure travelers with a choice of excellent hospitality products that offer good value for money, while assuring a good return to owners and shareholders and inspiration to employees.

Vision
Hospitality is all about the individual and at Hotel Sarina,they provide unique service culture. They follow wide philosophy which promises that each guest will be treated with a positive service attitude at every point of contact. The hotel manager, the waiter, the receptionist, the porter - everyone plays a vital role in delivering a memorable guest experience. The contemporary architecture of the hotel has made it a landmark in the neighborhood.

Hotel SARINA is located at Banani adjacent to diplomatic enclave and the fast growing commercial district of Gulshan, Baridhara and Banani, 15 minutes drive from ZIA International Airport Offers all what a business traveller need with an exclusive touch of personalized service.

Where we are: Hotel Sarina 27, Banani C/A, Road - 17, Dhaka - 1213, Bangladesh Tel +88 02 8859604 to10, 8851040 to 2, 8851011to 4

Organ gram

Managing Director
In hotels, the Managing Director is the executive manager responsible for the overall operation of a hotel establishment. The General Manager holds ultimate authority over the hotel operation and usually reports directly to a corporate office or hotel owner. The extent of duties of a hotel General Manager vary significantly depending on the size of the hotel and company; for example, General Managers of smaller hotels may have additional duties such as accounting, human resources, payroll, purchasing, and other duties that would usually be handled by other managers or departments in a larger hotel.

Operation Manager
Duties and Responsibilities: Analyze Hotel operations to pinpoint opportunities and areas that need to be reorganized, downsized, or eliminated Establish expected standards for service to guests and members, decor, housekeeping, food quality, and banquet operations Manage the Hotel to achieve the set financial target Establish and maintain cordial relationships with hotel members Responsible for preparing budgets, marketing strategies and setting targets for the Hotel Prepare and submit reports to the Management Committee of the Hotel Recommend capital expenditures for acquisition of new equipment, which would increase efficiency and services Approve requisitions for equipment, materials, and supplies within limits of the budget Direct investigations into causes of customer complaints and report to Management Committee, if necessary Negotiate contracts with equipment and materials suppliers Act as representative before government commissions or regulatory bodies during the review of policies or procedures Recruit and monitor staff Conduct performance appraisal/review for staff members under your supervision

Front Office Manager

Duties and Responsibilities:

Ensures front office service standards are consistently achieved and

maintained Leads the front office team using the Coast Hotels & Resorts Living the Values Talent Management System creation and execution of the hotels overall strategic and business plans Collaborates with the Hotel Controller to comply with established accounting and cash handling procedures Maintains the integrity of front desk software and hardware systems Ensures timely and satisfactory follow up of guest comments

House-Keeping Manager
Duties and Responsibilities: All Ledgers are to be put up for Joint Directors signature through housekeeping Manager on a quarterly basis. Daily use of cleaning agents are to be recorded and the records to be put up for housekeeping managers signature monthly. Torn or faded linen is to be segregated and to be shown to joint director quarterly. If any item is found unserviceable the same should be written off the ledger getting after the approval of Jt.Director. Periodical Maintenance of washing Machine, Ironing Machine, Iron Box, Sewing Machine, and floor scrubbing Machine to be carried out and the record to be maintained. Floor scrubbing Machine is to be taken by other housekeeper only with the permission of the linen housekeeper.

10 Washing charges for various linen are to be fixed & approval. For any change in the charges, prior approval to be taken from secretary. Tailoring rates for various items of stitched materials are to be maintained. For any revision in charges prior approval to be taken from secretary. Planning and scheduling the standard procedure for cleaning all types of linen to be displayed in laundry and to be followed strictly. Time schedule to be prepared for collection of clean/soiled linen and to be followed strictly.

Reservation Manager
Duties and Responsibilities:

Give full cooperation to any customer requiring assistance with a prompt, caring and helpful attitude and anticipate clients needs Be thorough with the application of room reservations and group reservations procedure Know the required operation procedures of Opera and maintain an awareness of guest profile through system Show complete product knowledge, understand rate structure and apply rate management Ensure all administration procedures are maintained to hotel and company standards Positively contribute to all the sales activities within the hotel and maximize sales opportunities Ensure all incoming calls are answered as per the Rotana standards, information received by fax is inputted and tallies with the computer and requests are confirmed to correctly and within 24 hours

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Food and Beverage Manager

Duties and Responsibilities: Developing ways of categorizing the industry sectors Identifying the nature of customer demand Identifying the legal framework in which the foodservice industry operates Setting organizational goals and objectives Balancing customers service requirements with resource productivity Developing an integrated approach to service quality management

Marketing Team
Duties and Responsibilities

Finance Manager
Duties and Responsibilities:

Manage the Secretariats finances to provide all necessary financial services, information, accounting and reporting systems effectively and efficiently consistent with Financial and Staff Regulations

Manage the staff of the Finance Division to achieve its objectives and establish and supervise individual work plans, timely performance evaluations, overall output delivery and identification of staff development needs

Provide relevant information, advice and assistance to the Executive, managers and staff on all aspects of financial services, regulations,

12 policies and procedures and ensure these are observed and where and when appropriate reviewed and updated

Provide all financial reports for the Executive, Programme Managers, individual projects, donors and members in a timely manner Initiate and advise on the development and preparation of the annual work programme and budget as well as monitor compliance with set expenditure allocations

Facilitate external audits and ensure all auditors recommendations are implemented and monitored Liaise with and ensure all financial requirements for donor-funded projects and other financial issues are satisfactorily met Maintain an investment strategy and cash-flow management system for overall financial resources Other duties as assigned by the Executive from time to time

Accounts Manager
Main Duties & Responsibilities:

The maintenance of all ledgers, journals and other accounting records of the hotel as prescribed by the Group Financial Controller. The maintenance of all budgetary control procedures. Implement internal audit recommendations and controls in conjunction with the external audit process. Produce high quality, accurate, timely and relevant information including the following; monthly financial statements, information requested by owning company, internal daily reports, trend analysis and exception reporting.

The recording, maintenance and safekeeping of all subsidiary records in connection with inventories, fixed assets, contracts, insurances, leases and other legal and financial records.

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The taking of monthly physical inventories of beverage, materials and supplies and at least semi annual physical inventories of operating equipment.

Administration of all banking procedures including control and placements of overdrafts and Time Deposit after consultation with the Group Financial Controller.

Human Resources Department

Duties and Responsibilities:

To ensure that the Department's activities are aligned with the Corporate Human Resources Strategy, and that the Hotel Actions have been implemented where appropriate. To represent the Human Resources function on the hotel's Executive Committee. To be responsible for coordinating and monitoring the activities of the Human Resources Division. To ensure that the hotel is adhering to all Company/Hotel Human Resources Policies and Procedures. To ensure that government-stipulated employee legislation is strictly followed and implemented. To oversee the hotel's employee welfare programmes, ensuring that the benefits supplied are relevant and competitive in the local market place. To ensure that the necessary Human Resources forms are forwarded to the Divisional/Regional Human Resources Specialists promptly. To conduct regular Departmental Communication Meetings.

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Services of Hotel Sarina

201 Rooms including 14 suits. All room with high speed internet connection along with dedicated port for laptop, mini bar, in room safe, satellite TV with 65 channels and working desk.

Exclusive club room with personalized service for all suite guest and members only. 24-hours room service. Four Multi functions rooms. Hotel equipped with safety and security equipment device including fire and smoke detector, water sprinkler, electronic door locks & CC TV.

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1) Deluxe King 2) Premium King 3) Suite 4) Crown Suite 5) Royal Suite 6) Imperial Suite

We can cater up to 200 persons for Breakfast/Lunch/Dinner or any special event. Our catering professionals will be more than happy to create a menu that would meet your budget and needs.

After a long day of business and meetings, Picasso is an ideal cigar bar to unwind and let the stresses of the day slip away.

16 Picasso offers a full range of cocktail offerings with feet-tapping background music located on the 20th floor with a breathtaking view of our city.

Open 17:00 to 23:00 hrs 6 days a week

Hotel Sarina offer a gymnasium, sauna and steam bath with a patio swimming pool on the 19th floor overlooking the city of Dhaka.

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Open 7:00 AM to 22:00 PM 7 days a week

Mahastangar: The ancient name of Mahastangar is Pundranagara. What we now see in Mahastangar are the ruined citadel or fortified part of Pundranagara, and a fewBuddhist structures around that citadel. Citadel was made as a fortress or a castle protecting a town or a city. People can take shelter in it during war or danger. It is said that the Pundranagara civilization belongs to 3rd-4th century BC. In the beginning of 6th century BC Gautama Buddha visited Pundranagara and spent six months in that city. It proves that the city is much older than it is said. The findings of excavations have revealed that the Pundranagara Civilization is as old as the Mohenjodaro, Harappa Civilization. The area of the citadel of Mahasthangar is about 2 sq. miles, 4 and half meters or 15 feet above the surrounding land. The extension of the semi-.circled suburbs

18 of the city was 5 mile in radius from the citadel. We can easily imagine how vast the city was. Paharpur Mahavihara: Paharpur Monastery is the largest Buddhist monastery in the world. In Paharpur a single monastery with a central shrine covers 11 hectares of land, so it is said to be the largest monastery in the world. The Paharpur Monastery is now a World Heritage declared by the UNESCO in 1985. The Monastery was built during the later half of the 8th century AD, on a site of a Jain monastery of 5th Century AD, by a Bengali monarch, Dharmapala, who was a Buddhist by faith. The quadrangular Paharpur Monastery measures 922 feet north-South and 919 feet east-west. It was a multistoried monastery, having 177 monastic cells in each floor. The thickness of the enclosure wall is 1166 feet. The central temple of the monastery is 72 feet high in its present ruined state. Kantel Temple: The most ornate among the late medieval Hindu temples of Bangladesh is situated near Denajpur town. It was built by Maharaja Pran Nath in 1752 A. D. Every inch of the temple surface is beautifully embellished with exquisite terracotta plaques, representing flora and fauna, geometric motifs, mythological

scenes and an astonishing array of contemporary social scenes and favorite past time. Tire Maharaja's palace with relics of the past centuries and local museum are worth a visit.

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For more information & brochure, please contact us. Tel: +88 02 8859604 to 10 +88 02 8851040 to 2 +88 02 8851011 to 4 Fax: +88 02 988-9989 Email: sales@sarinahotel.com reservations@sarinahotel.com Address: 27, Banani C/A, Road - 17, Dhaka - 1213, Bangladesh Tel +88 02 8859604 to10, 8851040 to 2, 8851011to 4

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THE DHAKA REGENCY HOTEL & RESORT

The Dhaka Regency is a magnificent business-class hotel, ideally located on Airport road in the commercial area of Nikunja. The hotel is within easy access of the airport, Baridhara diplomatic zone and a host of other attractions. The industrial belts of Tongi, Konabari, Gazipur and Valuka are within easy reach of the hotel. With its spectacular fifteen-storey tower, the Dhaka Regency has a total of 250,000 square feet of space. Each floor of the hotel, span 20,000 square feet. There is also a 25,000 square feet basement parking facility. The Dhaka Regency has over 300 luxury rooms and suites. All the exclusive suites are based on our Regency floor on level 12. The Regency floor offers extensive facilities and extra privileges, including personal butler service and a private VIP lounge. Other facilities within the hotel includes state-of-the-art conference/exhibition halls, restaurants on the 6th floor, health centre and the ball room on the 14th floor and swimming pool and B-B-Q garden on the roof top offering unique panoramic views of the city and airport runway.

22 Dhaka Regency aims to provide customers with an excellent and truly memorable experience. Our room rates are unrivalled by any other five star hotel in the country without compromising on quality. At Dhaka Regency both business and leisure travelers will enjoy all that an international five-star hotel can offer, from first-class surroundings to world-class hospitality, all in the Regency style.

Mission

The Dhaka Regency Hotel and Resorts mission is to exceed the expectations of their guests, inspire and reward their associates and provide superior financial results to those who entrust with managing their assets.

Vision

The Dhaka Regency and Resorts growth will be achieved through hotel ownership, management. They will be known for Hotel innovation, exemplary service and superior financial performance. The Dhaka Regency Hotel and Resorts is committed to being the employer of choice in the hospitality industry. The hotel is accessible from the business, commercial and entertainment areas of the city.

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General Manager:
Common duties of a General Manager include hiring and management of a management team, overall management of hotel staff, budgeting and financial management, creating and enforcing business objectives and goals, managing projects and renovations, management of emergencies and other major issues involving guests, employees, or the facility, public relations with the media, local governments, and other businesses, and many additional duties..

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Operation Manager
Duties and Responsibilities: Overall responsibility for the operations of the Hotel Allocate funds to departments and approve expenditures based on budgetary guidelines Supervise Hotel's staff Meet and Greet guests Conduct performance appraisal/review for staff members under your supervision Meet with all managers to review/discuss their staff members' performance appraisals Meet regularly with department heads to keep informed, offer direction, plan and coordinate Responsible for informing new members of the Hotel's rules and regulations Responsible for the administration of the Hotel's sporting and gaming facilities and activities Responsible for the overall management of the operations of the Hotel Any other duties assigned

Front Office Manager

25 Duties and Responsibilities: Ensures all Reservations, Bell Staff, Switchboard and Security team members are adequately trained and will provide resources when needed Completes front office administration, documentation and reports as required Actively participates in the preparation of the front office operating and capital budgets, and is involved in the creation and execution of the hotels overall strategic and business plans Tracks marketing and guest service programs Maintains the integrity of front desk software and hardware systems Ensures timely and satisfactory follow up of guest comments Ensures superior customer service levels are maintained by front desk team members at all times May be required to work a flexible schedule including weekends, evenings and holidays May be required to act as Duty Manager when needed

House-Keeping Manager
Duties and Responsibilities: Maintain a separate Indent for the cleaning agents used in Laundry and the Indent Should be signed by the housekeeping Manager. Linen and curtains are to be checked for wear and tear quarterly. Ensure proper discipline among Housekeepers, Sweepers, Dhobi, and Tailor working in linen department. Make sure that they wear name badges. . Floor scrubbing machines are to be chain locked when not in use. Training classes are to be taken for junior housekeepers when required. Train and Guide the trainees housekeeper posted in linen department. Sell all waste materials and deposit the sale proceeds to secretary. Supervision and checking the cleanliness of the surrounding area of main hospital.

26 Responsible for the cleanliness of sweepers uniform. In addition to the above, any other job given by the housekeeping manager or the senior management staff from time to time.

Reservation Manager
Duties and Responsibilities:

To ensure that all telephone, fax and Internet enquiries received from customers are handled to a high quality standard To ensure that customers are offered high quality services and a high quality service To ensure the continuation of the resources supplied for his or her use To ensure that the brand standards are applied

Food and Beverage

Duties and Responsibilities: Identifying and applying a systems approach to foodservice operations Exploring the nature of the foodservice product Analyzing the business environment in order to identify factors which may affect the success of a foodservice organization Identifying the legal framework in which the foodservice industry operates gaining an insight into service quality and quality management issues setting standards for food and beverage operations

Marketing Team:

27 Duties and Responsibilities:

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Finance Manager
Duties and Responsibilities: Reporting directly to Group Finance Director and Managing Director. The finance functions almost from scratch. Implemented on time and on budget with limited resources all finance procedures, controls and reporting. Presented management reports to the management and the Board; attended meeting with corresponded banks abroad. Presented period end management accounts in accordance with management policies; detailed budgets; cash flow forecasts and KPI reports. Attend and participate in the strategic operating reviews with inputs from department managers and directors. Preparation of monthly variance report and highlighting the critical variances to management. Supervised a team of six covering diverse activities such as Cash control, foreign currency spread management, monitoring of money laundering compliance and branch controls and procedures. Review service delivery reports by foreign offices and correspondents through customer service. Review Independents contractors Agreements and credit ratings Liaise with the Banks on reduction of Bank charges and security for the Bulk cash deposits. Liaise with External auditors on preparation of Draft Financial Statements and supervise the preparation of working papers for external auditors. Approve the payroll payments and reconcile the payroll payment reports.

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Accounts Manager
Duties and Responsibilities:

The preparation and interpretation of monthly and yearly financial statements and annual budget plan as per group requirements. Approval and verification of all disbursements vouchers, allowances, bank cheques, petty cash, paid outs, bank deposits and receipts. Ascertaining that all the hotel receipts are correctly and efficiently deposited in the bank on the next working day. Supervision and control of all the hotels assets. Control of all credit procedures in conjunction with the Group Financial Controller. Examine and supervise control of the hotels payroll procedures. Liaison with external auditors may be required. On a regular basis to review and appraise the team within the accounts department so as to ensure there is succession planning and training and development plans for all staff.

Human Resources Department

Duties and Responsibilities: The Human Resources Management (HRM) function includes a variety of activities, and key among them is deciding what staffing needs you have and whether to use independent contractors or hire employees to fill these needs, recruiting and training the best employees, ensuring they are high performers, dealing with performance issues, and ensuring your personnel and management practices conform to various regulations. Activities also include managing your approach to employee benefits and compensation, employee records and personnel policies. Usually small businesses (for-profit or nonprofit) have to carry out these activities themselves because they can't yet afford part- or full-time help. However, they should always ensure that employees have -- and are aware

30 of -- personnel policies which conform to current regulations. These policies are often in the form of employee manuals, which all employees have.

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Services of Dhaka Regency Hotel & Resorts

The unique focus of Dhaka Regency is our commitment to unprecedented level of service. They offer 24 hour room service with a selection of local and international cuisine. All 310 rooms are fully air-conditioned and benefit from satellite television with a wide range of channels. All rooms have International direct dial facility, internet access, mini-bar and electronic safe. KEY FEATURES INCLUDES: Rooftop swimming pool Multi-gym & health spa Health & beauty salon 24-hour room service Rooftop B-B-Q garden Business centre Limousine service Laundry facility Doctor on call Gift shop Sightseeing tours Shopping mall

32 ROOMS: Stunning views of the airport runway and the Dhaka city welcome you to our spacious rooms offering contemporary decor with a trendy touch to make our guests to feel at home. Pampering amenities include luxurious bed with comfortable duvets, generous work area with wireless Internet access, and stylish bath room suites.

Dhaka Regency offers a wide range of room categories: Regency Deluxe Deluxe Twin Super Deluxe Luxury Deluxe Executive Suite ROOM FACILITIES INCLUDE: Central air conditioning Satellite television Bathtub and shower Bathrobe Hairdryer International direct dialing facility Minibar Electronic safe

33 Daily newspaper Laundry service

DINNING & ENTERTAINMENT: Dhaka Regency promise 24 hours dinning and entertainment facilities. Its the first fives star hotel in the country to keep its Food & Beverage outlets open 24 hours. The restaurant and the Shisha Lounge are open round the clock to ensure an enjoyable stay for all our guests. Amongst the 30,000 square feet of space devoted to dining, Dhaka Regency offers its rooftop B-B-Q garden (GRILL ON THE SKYLINE) comprising of 15,000 square feet with a birds eye view of Zia International Airport and the Dhaka city. During the winter season Grill on the Skyline offers various theme nights on the rooftop including seafood night, Arabian night, Turkish night and much more. Grandiose, our multi-cuisine 24 hours restaurant offer a selection of international cuisine including Italian, Arabian, Thai / Chinese and Bangladeshi / Indian food of the finest quality. In addition the beautifully designed Shisha Lounge, with a middle-eastern theme provides diners with the most exquisite setting to relax and unwind

34 MEETING & EVENTS: International in feel and contemporary in design, Dhaka Regency focused on the needs of the growing private sector in Bangladesh. Dhaka Regency designed its facilities focusing on the need of the business community. They have a fully trained event planning team to take care of all your meetings & events requirements.

BUSINESS CENTRE: Dhaka Regency has a fully equipped business centre open 24 hours to meet the needs of our business travelers. The range of facilities include internet access, photocopy, fax, audio visual equipments and admin support from our fully trained support team. A dedicated team of staff are ready to assist guests with their business requirements.

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CORPORATE FLOOR The corporate floor at Dhaka Regency is designed to offer exclusive facility aiming to meet the needs of the fast growing business sector in Bangladesh. This is an ideal facility for those who require the complete floor that includes 26 rooms and suites together with 2 seminar halls which can be used for training and other business events. This provides the exclusivity of the entire floor offering accommodation as well as meetings and event space all on the same floor. At the corporate floor we also provide administrative support through our business support team on request.

SHISHA WORLD: Welcome to the Shisha World (Hookah Lounge) at Dhaka Regency.. The authentic and lavish setting of four Shisha Lounge is bound to take your soul away into a fragrantly confined majestic era of the centuries old Mediterranean

36 world. Our effort to bring back the culture of smoking Hookah Pipe will surely enrich your time and laughter with friends and companions. At Shisha World we have a selection of fruit flavoured molasses for you to savour and experience a wide variety of flavours such as apple, double apple, tropical mix, mint, orange, strawberry & water melon.

COMFEE LOUNGE: Coffee is a great way to start the day, rev up your lunch time or wind down with friends. Here at the COMFEE LOUNGE Dhaka regency hotel & resort serve the finest coffee from around the globe sourced and prepared to the highest standard. In addition we offer a wide range of pastries prepared at our in-house bakery. Comfee is designed for comfort, style and ambience, there is no better place to meet friends, read the days news papers or simply kick back and relax.

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BANQUETING: Having a beautiful wedding is everyones dream. Dhaka regency hotel & resort make customer dream come true and also wedding planning a joy. Customer would be excited about every element - from the way the tables are set, to the moment you enter the room as bride and groom.. Dhaka Regency hotel & Resort is wonderfully unique; designed to make your wedding planning a dream come true. Your celebration may include a bountiful dinner buffet or more formal sit-down dinner. Whichever you choose, our wedding event planners will help you fashion a fantastic menu that you and your guests will savor. We provide menu tasting to ensure your menu makes a lasting impression. Just give us your wish list and sit back and relax.

38 REGENCY VIP FLOOR: The Regency Floor is designed to offer an exclusive facility for VIPs and Business Executives. Located on the 13th floor of the hotel, it offers a private lounge, concierge service and a range of additional facilities and luxury services for VIP travelers. The Regency floor user will receive the following complimentary services: VIP treatment Welcome drink on arrival Escorted check-in at the VIP Lounge Internet access Exclusive butler service for each room Breakfast service and evening cocktails at the Regency Lounge Daytime tea, coffee, soft drinks and snacks at the Regency lounge Extended check-out time till 2:00 pm (subject to availability) Business magazines and daily local and international newspapers Electronic safe Fruit basket upon arrival Fresh flowers in the rooms

39 RECREATION: Dhaka Regency has a fully equipped health club for guests wishing to retain their health regime, which includes multi-gym, sauna, steam room and massage treatments. For recreation, we have an impressive swimming pool on the rooftop. All our extensive health and leisure facilities are tailored to meet guests' individual needs with professional recreation team available for assistance.

40 LOCATION: The Dhaka Regency is only three minutes drive from the airport. It is also within easy access of the citys diplomatic zones and a host of other attractions. Online reservation: www.dhakaregency.net Reservation Hotline: 0088 02 8911483 or 8915463. For UK Guests: 020 7993 4436 (UK Local Number)

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Work in process

The working process of Hotel Sarina and Dhaka Regency Hotel & Resorts are almost same A front office runs the hotel, because all the things maintain by the front office. When a guests check in hotel, the front office manages all the things for him. A guest when give a reservation to the hotel, Front office inform by the reservation department for the guest arrival instruction date and departure date. In arrival date front office ensure the room from the housekeeping, and also his pick up instruction. After arrival the guest front office give a warm reception to the guest and ensure room key for the guest. Then front office fill up the check in organize card then settle the advance payment from the guest. Then front office bell desk people take the guest his room with laduge. Housekeeping everyday clean the guest and his cloth. When the guest feels hungry he/she can go restaurant or give order to restaurant. For different type of guest different type of restaurant are open 24 hours. All the time, guest can get any query front office. When guest wants to refresh then he can go swimming pool, gym or playground.

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Everyday all the guest housekeeping and restaurant bill come to the front office for adjustment to the room charge. When the guest check out day is coming front office ensure all the bills from housekeeping and restaurant pr bar. Then get the damage from the housekeeping room then front office settle the bill. And all the bills are monitored by the account department. If any guest gets any credit facilities from the hotel then it will check out by credit ledger. After check out guest front office then give another well warm reception and manage him drop off for the guest to airport.

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S.W.O.T Analysis Hotel Sarina

Strengths Highly professional management system Transparent and fair in dealings Work as a team Good location Relentless effort on new product development the diversity and quality of Hotel Sarina products Great commitment Transparent and fair in dealings Hotel Sarina offers a readymade tourist destination with the resources it has. Thus the magnet to pull customers already exists and has potential grow. the efforts to standardize operations and improve service quality

The Dhaka Regency

A very wide variety of hotels is present in the country that can fulfill the demand of the tourists. Providing initiatives to the employees Goodwill Skilled human resources increased development by global hotel corporations. Strong marketing activities Good location of Production Plant the growing popularity of The Dhaka Regency as a major international business market and tourism destination,

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Weaknesses

Not having huge capital Lack of competitive strength Not having Unique Selling Points (USPs) Limited marketing efforts Not having strong foreign market The services currently offered by the hotels in Bangladesh are only limited value added services. It is not comparable to the existing world standards.

management deficiencies, including bureaucratic controls, lack of fiscal discipline, low operating efficiency, and lack of innovation are characteristic of state-owned hotels. Overly depending on Goodwill Lack of competitive strengths

In the long-term Planing in Hotel Sarina, has latent potential for growth Technology development and innovation Can develop new products Can seek better supplier deals Can extend to overseas

creating domestic hotel holding and management practice Competitors vulnerability End users respond to new ideas Can surprise competitors Unique experience in this Rising Income: While there has been much talk about record number of foreign tourist arrivals in the hotels

Opportunity

45 Not have sustainable financial backings Could distract from core business Socio-political situation of the country Lack of training man power in the Hotel Sarina . an economic slowdown, Strong competitors the overprovision of hotels,. Increased competition from local market Market demand very seasonal Socio-political situation of the country Withdrawal of Quota limit intensified competition from neighboring countries, Political turbulence in the area reduces tourist traffic and thus the business of the hotels

Threats

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PEST ANALYSIS FOR THE HOTEL DHAKA REGENCY AND HOTEL SARINA
Political:
Generally stable political environment is very important for every business of a country. But especially as the hotel business is fully service oriented thats why sound political environment is much more important here. Hotel industry growth and promotion of truism business both are interrelated. Sound political practices can ensure these two. Good political practices ensure good governances and good governance always come up with a set of long and short term effective and efficient policies, which is very required for industrial growth. For Bangladeshi hotel industry growth we also need some good multidimensional policies. Now a days Bangladeshi unstable political practice and lack of social security, growth of terrorism are few great concerns for the western world. Which has a direct impact on the tourist and visitors and obviously on hotel industry.

Economical:
Healthy economy and government support are needed for every business growth of a country and hotel business in not an exception case here. As Bangladesh is very beautiful for its natural and cultural aspects so thats why hotel is As the hotel business is very capital intensive so that lots of cash flow is required her. And only good economy can effort that. For the growth of hotel business good country infrastructure is must, and to ensure that good economy is needed. So in hotel business if we ensure the economic factors properly then it will hope a large return from this sector.

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Other two very important aspects of hotel business are it can easily increase our foreign reserve by increasing foreign cash inflow and can generate new employments.

Social:
Social and economical growth is tie up together. Economic growth can make a country people socially strong in economic point of view. This business will increase our new employment opportunities and can increase per capita income and remove poverty. To highlight our norms, traditions and culture hotel business is the right choice. Cultural promote can be done through hotel and tourism business very easily. We know Bangladeshis are very hospital thats why this business idea is perfect for our country to attract foreign and local customers.

Technological:
Hotel business is fully service-oriented business. So customer satisfaction is very crucial for this particular sector. Maintaining the world-class service five star hotels always use latest technologies. Not only this five stare hotels also think about the product safety, product comfort, product design, style, attributes, aesthetic value etc. new technology product also works on these aspects. Frequently adoption of high tech can increase the total operation costs of a company.

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The BCG Growth-Share Matrix

It is based on the observation that a company's business units can be classified into four categories based on combinations of market growth and market share relative to the largest competitor, hence the name "growth-share". Market growth serves as a proxy for industry attractiveness, and relative market share serves as a proxy for competitive advantage. The growth-share matrix thus maps the business unit positions within these two important determinants of profitability. BCG Growth-Share Matrix

This framework has prepared on the basis of some Bangladeshi Hotel such as Hotel Saraton, Hotel Sonargoan, Hotel radison, Hotel Westin, Hotel Regency, Hotel Sarina, Hotel Sweet Dream and others. The four categories are: o Dogs Hotel Sweet Dream and others Bangladeshi hotel have low market share and a low growth rate and thus neither generate nor consume a large amount of cash. As a result,they have been categoried in Dogs.

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o Question marks Hotel Regency and Hotel Sarina are growing rapidly and thus consume large amounts of cash, but because they have low market shares they do not generate much cash. The result is a large net cash comsumption. Hotel Regency and Hotel Sarina have the potential to gain market share and become a star, and eventually a cash cow when the market growth slows. If those hotel do not succeed in becoming the market leader, then after perhaps years of cash consumption it will degenerate into a dog when the market growth declines. They must be analyzed carefully in order to determine whether they are worth the investment required to grow market share. o Stars - Hotel radison and hotel Westin are currenty staying in stars, because those generate large amounts of cash because of their strong relative market share, but also consume large amounts of cash because of their high growth rate; therefore the cash in each direction approximately nets out o Cash cows - As leaders in a mature market, Hotel Saraton and Hotel Sonargoan exhibit a return on assets that is greater than the market growth rate, and thus generate more cash than they consume. Such business units should be "milked", extracting the profits and investing as little cash as possible