A subsidiary of Reckitt Benckiser PLC.

Launched in India in the year 1933* Primarily started off as an antiseptic liquid Subsequently developed the wide & deep portfolio through its several successful brand & line extensions.

Only deals in domestic sanitation products Flagship product is the antiseptic liquid. Dettol soaps launched in 1990s Leader in Indias hand wash market First aid plasters were also launched Shaving cream & Instant hand sanitizers are the latest addition to its portfolio All the products carry the 100% protection from germs heritage of Dettol.

ANTISEPTIC LIQUID

BRAND EXTENSIONS

HANDWASH

SOAPS

PLASTERS

SHAVING CREAM

BODY WASH

HAND SANITIZERS

Original Skin care Fresh Sensitive

Original Skin care Fresh Cool

Original Skincare

LINE EXTENSIONS

Liquid Hand-wash products Hand

Dettol has created a new liquid hand-wash market in India in the year 1994. Currently lords over a 60% market share in this segment in India. Penetration in low (10% of urban households) but the liquid hand wash market is poised for a growth due to an increasingly hygiene conscious urban population Closet competitors are Lifebuoy (19.8%), Palmolive and Savlon (2%) Continuous innovations like new variants & refill pouches are helping Dettol sustain

AntiAnti-septic liquid Dettol liquid antiseptics, is logging 20 per cent growth in a Rs 150-crore market. The brand is the leader (85 per cent share) with its nearest competitor, Johnson & Johnson's Savlon having only a 13% share Dettol market share remained untouched for years despite stiff competition due to the products deep market penetration, strong brand image & its multiple uses.

Soaps,Body wash, Hand sanitizers & Shaving cream Dettol body wash launched in 2005 At 4% mkt share it ranks behind major players like Lux, Palmolive, ITC and Dove. Low market penetration, used only by the upper segment women in metros Other countries have slowly adopted it but Indian scenario is unpredictable

Dettol soaps is Indias 3rd largest soap brand by value with an market share of 7.7% (2009) overall. It holds an 18% mkt share in health care segment The soaps business is expected to grow further

The use of Dettol antiseptic in water during shaving prompted the launch of its own shaving cream In shaving cream, it has 30 per cent share in a Rs 200 crore market Lags behind other players like Gillette, Old spice, etc Hand sanitizers were launched by Godrej: size of market in 20 crores. Nascent market in India

DOGS Plasters In the stagnant & small plasters market, its main competitor & market leader is J&Js Band-aid.