Chapter Fourteen

World Consumption
Capitalism (Standardization and Quality) Consumerism Global production and consumption Thinking beyond the border Global division of labour Economic growth Poverty Reduction

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Cultural Implications of Global Consumption International mobility International engagement Global integration Cultural Friction Cultural Genocide Local cultural industry

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Dismantling of homogenous ideological cleavage Global Media and IT Increase in Global Competition and facilitation of local industries for efficiency in production and proximity to global market Global City (Cosmopolitan) Heterogeneity but homogenous

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Is global production and consumption an extension of Capitalism tentacles Standardization and quality production and competitive environment Competition and market perfection Lets put MNCs out of scene (MNCs-Govt and development.reasons for triumph) Comparative Advantage and the refining of mode of production, distribution, transportation, delivery and market scope

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Global production, consumption and International politics Leverage, Bargaining Power (Soft Power)