APPENDIX Questionnaire for the survey

1. i. ii. What kind of shoes do you prefer? Branded Unbranded [ ] [ ]

2. i. ii. iii.

When you are willing to buy shoes? Seasonal occasional Cant say [ ] [ ] [ ]

3. i. ii. iii. iv.

What do you prefer in shoes? Quality Price Range of products (casual, formal, etc) Durability [ ] [ ] [ ] [ ]

4. i. ii. iii.

What product range are you looking for? Casual Formal Sportswear [ ] [ ] [ ]

5. i. ii. iii. iv.

From where do you buy shoes? Malls Departmental stores Retailers Cant say [ ] [ ] [ ] [ ]

6. i. ii. 7. i. ii. iii.

Are you pricing conscious? Yes No [ ] [ ]

What price range does BATA offer you? Low Medium High [ ] [ ] [ ]

8. i. ii.

Have you heard about BATA? Yes No [ ] [ ]

9. i. ii. iii.

From where did you come to know? Friends Family Ads [ ] [ ] [ ]

10. i. ii.

Have you used BATA? Yes No [ ] [ ]

11. i. ii. iii. iv. v.

What did you liked in BATA? Quality Price Brand name Range of products Easy availability [ ] [ ] [ ] [ ] [ ]

12. i. ii.

Are you satisfied with brand BATA? Yes No [ ] [ ]

13. i. ii. iii.

Are the prices of BATA shoes capable to attract customers? Yes No Cant say [ ] [ ] [ ]

14. i. ii. iii.

What are the options you get in BATA? Formals Casuals Sportswear [ ] [ ] [ ]

15. i. ii. iii.

Is all the product range available in one single showroom? Yes No Cant say [ ] [ ] [ ]

16. i. ii. iii.

Do you find value for money in BATA? Yes No Cant say [ ] [ ] [ ]

17.

Which other brands are you aware of?

18.

Do the products of other co. provide that much good quality of products compared to

BATA? i. ii. iii. Yes No Cant say [ ] [ ] [ ]

19. i. ii.

What kind of range you find in BATA in past? Many Few [ ] [ ]

20. i. ii.

What range of products you find now in present? Many Few [ ] [ ]

21. i. ii. iii.

Are the products & its range of other companies are good than BATA? Yes No Cant say [ ] [ ] [ ]

22. i. ii. iii.

Do they provide quality products? Yes No Cant say [ ] [ ] [ ]

23. i. ii. iii.

What prices are offered by other companies? Low Medium High [ ] [ ] [ ]

24. i. ii.

Are they affordable in prices? Yes No [ ] [ ]

25. i. ii. iii.

Which according to you is the biggest competitor to BATA? Nike Reebok Adidas [ ] [ ] [ ]

26.

Which are the companies providing casual & sportswear shoes?

27. i. ii.

Do you think BATA should enter in sportswear category? Yes No [ ] [ ]

28. i. ii. iii.

Which brand would you like to buy after giving preference to BATA? Nike Reebok Adidas [ ] [ ] [ ]

29. i. ii. iii.

Which other product of BATA have you used? Canvas shoes [ ] Simple laces [ ] Formals [ ]

30. i. ii.

What was your experience about BATA? Good Bad [ ] [ ]

31. i. ii.

Have you used shoes of any other brands? Yes No [ ] [ ]

32. i. ii.

What was your experience? Good Bad [ ] [ ]

33. i. ii. iii.

Are other more effective in promoting? Yes No Cant say [ ] [ ] [ ]