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Chapter Questions
What major types of marketing intermediaries? What marketing decisions do these marketing intermediaries make? What are the major trends in retailing, wholesaling, and logistics?
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Retailing
Retailing includes all of the activities involved in selling goods or services directly to final consumers for personal, nonbusiness use. A retailer or retail store is any business enterprise whose sales volume comes primarily from retailing.
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Nonstore Retailing
Direct selling Direct marketing Automatic vending Buying service
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Corporate Retailing
Corporate chain store Voluntary chain Retailer cooperative Consumer cooperative Franchise organization Merchandising conglomerate
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Location Decision
Central business districts Regional shopping centers Community shopping centers Shopping strips Location within a larger store
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Wholesaling Functions
Selling and promoting Buying and assortment building Bulk breaking Warehousing Transportation Financing Risk bearing Market information Management services and counseling
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Market Logistics
Sales forecasting Distribution scheduling Production plans Finished-goods inventory decisions Packaging In-plant warehousing Shipping-room processing Outbound transportation Field warehousing Customer delivery and servicing
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Transportation Factors
Speed Frequency Dependability Capability Availability Traceability Cost
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