This document contains a 24 question consumer behaviour questionnaire regarding sports shoes. It asks respondents about their sports shoe usage and purchasing habits. Questions cover topics like brand awareness and preferences, factors that influence purchasing decisions, how frequently shoes are worn and for what purposes, and attitudes towards branded products. The questionnaire collects demographic information like name, age, occupation and city at the end.
This document contains a 24 question consumer behaviour questionnaire regarding sports shoes. It asks respondents about their sports shoe usage and purchasing habits. Questions cover topics like brand awareness and preferences, factors that influence purchasing decisions, how frequently shoes are worn and for what purposes, and attitudes towards branded products. The questionnaire collects demographic information like name, age, occupation and city at the end.
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Téléchargez comme DOC, PDF, TXT ou lisez en ligne sur Scribd
This document contains a 24 question consumer behaviour questionnaire regarding sports shoes. It asks respondents about their sports shoe usage and purchasing habits. Questions cover topics like brand awareness and preferences, factors that influence purchasing decisions, how frequently shoes are worn and for what purposes, and attitudes towards branded products. The questionnaire collects demographic information like name, age, occupation and city at the end.
Droits d'auteur :
Attribution Non-Commercial (BY-NC)
Formats disponibles
Téléchargez comme DOC, PDF, TXT ou lisez en ligne sur Scribd
1. What are the different types of shoes you wear? a) Formal b) Casual c) Sports d) Others
2. Have you bought sports shoes recently? (In past 6 months)? If yes. which brand?
3. Was it a first time buy or a repeat buy? a) Yes b) No
4. If repeat. was it the same brand again or you switched to another? a) Yes b) No 5. What factors influenced you to switch over brands? a) Price b) Change in trend c) Peer eIIect d) Promotions/Discount e) Previous bad experience
6. How frequently you use the sports shoes. Once a week` Twice a week At weekends Daily 7. For what purpose you wear sport shoes? #unning Trekking Gym Sports activities Others
8. Are you aware about following brands what image do you have about them in your mind? Adidas Hi-tech New Balance Nike Asics Puma #eebok
9. How much do you care about brands while buying sports shoes? a) Not at all b) Sometimes c) Some what d) Strongly 10. Do you buy only branded sports shoes? a) Yes always b) Never c) Only when quality is important d) #arely e) I look at the price
11. You choose branded sports shoes because a) They are oI higher quality b) They are impressive c) You can aIIord them d) Other
12. From which sources you got/collected information regarding your purchase a) Friends b) Internet c) #etail outlets/ salesman d) other
13. Who from below played a major role (influence) in the purchase? a) Friends b) Family c) Salesman at the counter d) Peers e) Promotions f) Advertisement g) No one 14. Which of the following. according to you. makes a good brand? a) Quality b) Promotion c) Competitive pricing e) Discounts I) Others II Others`, please speciIy
15. Do you believe in brands that are endorsed by your favourite celebrities? a) Yes b) No
16. How would you rank following attributes on scale 1 to 10 while buying sports shoes? Brand ComIort Durability Function Fashion Price Quality PerIormance ProIession #eliability
17. RATE the below Mentioned attributes on the scale of 5- 1 being least and 5 as #BOK NIK ADIDAS PUMA Stylish Trendy/ Fashionable
YouthIul Traditional Sophisticated Adventurous Premium Technology Driven
#ugged PerIormance nhancer
18. I wear branded products. because they reflect me/ my personality(say something about me) a) Strongly agree b) Agree c) Maybe d) Disagree e) Strongly disagree
19. I like buying imported products. because they are of high quality a) Strongly agree b) Agree c) Maybe d) Disagree e) Strongly disagree
20. When I have money I cannot help spend it party or wholly a) Strongly agree b) Agree c) Maybe d) Disagree e) Strongly disagree
21. I buy products which are unique a) Strongly agree b) Agree c) Maybe d) Disagree e) Strongly disagree
22. I buy impulsively a) Never b) #arely c) Sometimes d) OIten e) Always
23. I like to buy products that impress people a) Strongly agree b) Agree c) Maybe d) Disagree e) Strongly disagree
24. When I wear branded products I look good and feel confident a) Strongly agree b) Agree c) Maybe d) Disagree e) Strongly disagree