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The McGraw-Hill Companies, Inc., 2004

Managerial Briefing 9 E-Ops

The McGraw-Hill Companies, Inc., 2004

OBJECTIVES
Electronic Commerce and E-Ops Defined The Context of E-Ops Business Web Models E-Ops Applications

The McGraw-Hill Companies, Inc., 2004

Electronic Commerce and E-Ops Defined


Electronic commerce (EC) is defined as the use of computer applications communicated over networks to allow buyers and sellers to complete a transaction or part of a transaction E-Ops is a term that refers to the application of the Internet and its attendant technologies to the field of operations management

The McGraw-Hill Companies, Inc., 2004

The Context of E-Ops


Exhibit MB9.1

Business Model How we make our money?

Operations How do we manage production of the product or service?

Information System Architecture The set of tools used to support processes.


The McGraw-Hill Companies, Inc., 2004

Business Web Models


B-Web Model Marketplace Aggregator Alliance Value Chain Example Ebay E-Trade AOL Dell Computers UPS
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Distributive Network

E-Ops Applications: A Make-to-Order Fulfillment Process


Step I: Retailer System provides information Step II: Build Plan Customers Factory updates customer Step III: Logistics Suppliers Orders sent Product Company Develop Products

Factory

Exhibit MB9.3

Order fulfillment flows Customer/Product info. flows

The McGraw-Hill Companies, Inc., 2004

Other E-Ops Applications


Order Fulfillment in Aggregator Businesses Project Management Product and Process Design Purchasing Manufacturing Processes

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Other E-Ops Applications (Continued)


Inventory Management Services Quality Management Forecasting Operations Scheduling Reengineering and Consulting

The McGraw-Hill Companies, Inc., 2004

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End of Managerial Briefing 9

The McGraw-Hill Companies, Inc., 2004

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