ByAbhishek Pandey Akhilesh Ingle Ayush Jain Pallab Ghosh Sonu Bansal

Causes of becoming zombie airline Escalating costs of ATF. Fewer passenger numbers, particularly in the premium cl ass. Low fares with a gradual shift of passengers from full service airlines to low cost airlines. Improper merger.

Decline in carriage of cargo. Acquisitions through internal Resources. Insuffici ent internal resource generation. Air India has never received budgetary support . Excess capacity in a falling market.

Air India Roadmap FY-10(Focus on Survival) Operational restructuring Cost Reduction Revenue Enhancement ring

Financial Restructu

FY-11(Focus on reducing losses) Business restructuring low cost model Subsidiaries for Cargo, MRO etc Brand buil ding & Makeover Preparation for IPO

FY-12(-Healthy operating margins & -Deliver the future' Air India) Additional Public Offer -Public -Indian Financial Institutions

STEPS Route rationalization and route profitability. Revenue generation. Creation of s ubsidiaries. Manpower rationalization. Monitor Operational Quality and Efficienc y by initiating. Adopt a robust Enterprise Risk Management. Employee Participati on in Turnaround Process. Brand Building and Makeover.

Thank You