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08 October 2008

To: Interested Parties


Fr: John Anzalone / Zac McCrary
Re: Summary of Polling in Alabama’s 2nd Congressional District

Less than a month from the election, Bobby Bright holds a narrow lead over Jay Love in this traditionally
Republican district, showing his strength across party lines. Bright remains much more popular than his
Republican opponent, with voter perceptions of Jay Love and the negative campaign he is running
continuing to deteriorate. Given his strong support measures and momentum, Bright is well positioned to
win, given the necessary resources to remain competitive in paid communications.

• Bobby Bright currently leads Jay Love 46% to 45%. However, Bright has at least two more
points of African American expansion available through further solidification, assuming
African Americans comprise a conservative 25% of the electorate (28% African American
registration) – which would drive the current vote to 48% Bright / 45% Love. Bright also is
earning a majority among the critical group of self-identified independent voters (51% Bright
/ 37% Love).

• Bobby Bright is significantly more popular than Jay Love. Bright has net positive rating of 31
points (58% Pos / 27% Neg), nearly twice as strong as Love’s positive rating of only 17
points (50% Fav / 33% Unfav). Bright’s popularity advantage will be a vital asset down the
stretch in such a competitive race.

• Voters are becoming more favorable to Bright the more they learn about him, while the
opposite is true for Love. By a 2:1 margin voters say their opinions have become “MORE
favorable” toward Bright over the past two weeks. However, a similar 2:1 margin say they
are becoming “LESS favorable” toward Love over the same period of time. Additionally
twice as many voters believe Love is running a negative campaign than believe the same
about Bright (35% Love / 17% Bright). The momentum is clearly with Bobby Bright as this
race enters its final phase.

Anzalone Liszt Research conducted N=400 telephone interviews with likely 2008 general election voters in Alabama’s 2nd
Congressional District. Interviews were conducted between October 5-7, 2008 Respondents were selected at random, with
interviews apportioned geographically based on past voter turnout. Expected margin of sampling error is ±4.9% with a 95%
confidence level.