Cisco Eno-lo-Eno So|ulions or lPTV

Brocnuro
lnlroouclion
Tno mooia sorvicos |anoscapo is cnanging oramalica||y. Tno oays o oo|ivoring voico. viooo. ano oala
sorvicos as oislincl ooringswiln oacn oo|ivoroo ovor ils own nolwork. accossoo using ils own
oovico. ano bi||oo as a sing|o subscriplionaro ovor. Tooay. cuslomors oomano lno abi|ily lo accoss
a|| lypos o conlonl across a|| lypos o oovicos ano oxpocl a consislonl. nign-qua|ily oxporionco
across a|| onvironmonls.
Sorvico provioors aro slriving lo oo|ivor a vorsali|o mooia oxporionco lnal conorms lo cuslomors
|iosly|os. Howovor. lo acniovo lnis vision. lnoy musl lransorm rom lraoiliona| provioors o accoss-
basoo sorvicos inlo a||-inc|usivo oxporionco provioors lnal can oor voico. viooo. oala. ano
mobi|ilyor quao-p|aysorvicos anywnoro. anylimo.
Al lno coro o lno oxporionco provioor lransormalion is lno abi|ily lo succossu||y oo|ivor viooo
onlorlainmonl ovor lP nolworks. Tooays oxporionco provioors musl oo|ivor slunning picluro qua|ily
ano oplima| sorvico ro|iabi|ily. as wo|| as a varioly o noxl-gonoralion viooo sorvicos. Succossu|
oo|ivory o ricn mooia oncompassos lnroo lignl|y |inkoo viooo oo|ivory sogmonls. oacn uniquo|y
in|uoncing lno ovora|| viooo oxporionco.
Doino lno viooo oxporionco. Firsl. sorvico provioors navo lo ooino lno oxporionco. wnicn
oioronlialos lnom rom compolilors. Doining lno viooo oxporionco oncompassos many
oimonsions. or oxamp|o. slanoaro ano nign-ooinilion conlonl. cnoico o comprossion locnniquos.
ano varioly o noxl-gonoralion viooo sorvicos sucn as inloraclivily. viooo on oomano (VoD}. nolwork
PVP (nPVP}. ano largoloo ao insorlion.
2
Brocnuro
Carriors nooo so|ulions or acquiring. procossing. oncooing. ano managing viooo conlonl
ooclivo|y. as wo|| as broao oxporliso lo no|p onsuro lnal ana|og. oigila|. ano lP locnno|ogios c|oso|y
inloroporalo lo oo|ivor bosl-in-c|ass viooo oxporionco.
Tno Scionliic Al|anla Viooo Hoaoono ano Cisco' Conlonl Do|ivory Syslom (CDS} aro crucia| piocos
o a so|ulion lnal onab|os sorvico provioors lo ooino lno oxporionco.
Preserve lno viooo oxporionco. oxl. viooo oxporionco nooos lo bo prosorvoo as viooo lraic is
lransporloo across an lP inraslrucluro. Sorvico provioors nooo an inlo||igonl. viooo-awaro. carrior-
c|ass lP nolwork lnal can ooclivo|y prosorvo lno viooo conlonl ano lno oxporionco a|| lno way rom
lno noaoono lo lno ono-consumor oovico. Tno Layor 3-basoo. conlonl-awaro. inlo||igonl Cisco lP
oxl-Gonoralion olwork (G} SorvicoF|ox arcnilocluro oors suporior viooo-lo-nolwork |inkagos.
sucn as Visua| Oua|ily Exporionco (VOE}. Viooo Aomission Conlro| (VAC}. ano sca|ab|o mu|licasl
porormanco lo prosorvo lno viooo oxporionco.
Realize lno viooo oxporionco. An oulslanoing viooo oxporionco roquiros slalo-o-lno-arl so|ulions
in lno cuslomor nomo lo oocooo. oocrypl. snaro. ano oisp|ay lno conlonl lno way il was inlonooo.
Tno nomo nolworks ano ono-consumor oovicos aro lno consumors galoway nol on|y or viooo
conlonl. bul a|so lo roa|izo lno oo|ivory o inlograloo mooia oxporioncos. Scionliic Al|anla ano
Linksys' provioo innovalivo prooucls ano locnno|ogios lo mool lno growing oxpoclalions o
mooia consumors.
Hislorica||y. mosl viooo locnno|ogy supp|iors navo boon ab|o lo aooross on|y a subsol o lnoso
roquiromonls. Cisco can provioo a comprononsivo. u||y inlograloo so|ulion lnal oxlonos across a||
o lnom (Figuro 1}. Scionliic Al|anla. now parl o Cisco. nas proviooo inouslry-|oaoing viooo
so|ulions or moro lnan 55 yoars. sorving lno wor|os |argosl ano mosl succossu| viooo nolworks.
Cisco pionooroo lP viooo oo|ivory. ano lno Cisco lP G provioos lno iooa| onlorlainmonl-graoo
convorgonco p|alorm or prolocling ano oislribuling quao-p|ay ano lPTV sorvicos. Combinoo wiln
slalo-o-lno-arl Linksys so|ulions or lno nomo. Cisco can oor carriors suporior oxporliso lo oo|ivor
ovory aspocl o lno comp|olo mu|limooia oxporionco.
Togolnor. lno Cisco lP DA combinoo wiln Scionliic Al|anlas viooo DA ano lno Linksys nomo
nolworking DA provioo a comprononsivo. u||y inlograloo so|ulion lnal oxlonos across ooino.
prosorvo. ano roa|izo oomains. Tno Cisco lPTV so|ulion oo|ivors lno noxl-gonoralion mooia sorvicos
ano a comprononsivo so|ulion avai|ab|o looay lnal aoorossos carriors ono-lo-ono roquiromonls.
Tno comp|olo Cisco lPTV so|ulion provioos a ricn mooia oo|ivory inraslrucluro lnal oxlonos rom
lno viooo noaoono lnrougn lno inlo||igonl. viooo-awaro sorvico nolwork ano a|| lno way lo lno
cuslomor nomo.
3
Brocnuro
4
IP
IP
IP Core
Network
Metro Aggregation and
Distribution Network
VoD Asset
Distribution and
Management
Local/
Regional
Content
CA/DRM
IPTV Service
Assurance
National
Content
Local/Regional
Content
Video
Switching
Office
Video
Switching
Office
Receive Encode
Encapsulate
Receive Encode
Encapsulate
National
Headend
Regional
Headend
Regional
Headend
Define Preserve Realize
VoD Servers
VoD
Servers
VoD
Servers
Receive
Encode
Encapsulate
Middleware
/EPG
Back-End
Services
Walled
Garden
Content
IPTV Service
Assurance
IPTV Service
Assurance
Access
Node
Access
Node
IP
DSLAM PC
Metro Ethernet
Access Switch
Core Distribution Aggregation Access Home Network
Residential
Gateway
IP Phone
IP Phone
STB+TV
STB+TV
PC
Edge Router
Figure 1. Cisco Eno-lo-Eno lPTV So|ulion wiln Doino-Prosorvo-Poa|izo Domains
Doino lno Viooo Exporionco. Tno Viooo Hoaoono ano Conlonl Do|ivory Syslom
Tno ooino porlion o lno viooo oxporionco oncompassos lno Scionliic Al|anla lPTV Viooo Hoaoono
ano Cisco Conlonl Do|ivory Syslom.
Tno Scionliic Al|anla noaoono so|ulion. basoo on ovor 5 oocaoos o oxporionco bui|oing lno wor|os
|oaoing viooo nolworks. provioos lno u|| rango o viooo acquisilion ano procossing oplions. bosl-in-
c|ass MPEG-2 ano MPEG-4/AVC viooo oncooing. ano u|| inlogralion wiln lno Microsol lPTV so|ulion
ano olnor lniro-parly mioo|owaro sysloms. Cisco oo|ivors a carrior-c|ass. nign|y sca|ab|o. inlograloo.
provon. lurn-koy lPTV viooo noaoono syslom wiln a sing|o-scroon nolorogonoous managomonl
syslom. POSA. lnal onab|os oioronlialoo lPTV sorvico wiln bollor viooo qua|ily al lno |owor bil ralo.
Doining an oulslanoing viooo oxporionco a|so moans oxlonoing lno coro noaoono compononls wiln
lno Cisco Conlonl Do|ivory Syslom (CDS}. wnicn oo|ivors cuslomizoo ano porsona|izoo on-oomano
uncliona|ily lnrougn noxl-gonoralion nolwork-basoo viooo-on-oomano (VoD}. limo-sniloo conlonl.
nolwork-basoo porsona| viooo rocoroor (nPVP}. largoloo ao insorlion. ano olnor aovancoo inloraclivo
viooo sorvicos.
Brochure
The Scientific Atlanta IPTV Video Headend
The IPTV headend solution consists of four major building blocks (Figure 2):
1. Video Acquisition
2. Video Processing
3. Video Encoding
4. Video Management
Figure 2. IPTV Headend Building Blocks

4. Video
Management
1. Video
Acquisition
2. Video
Processing
3. Video
Encoding
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RF SDI SDI Program
Receiver
RF ASI HD Program
Receiver
HD-SDI HD
Decoder
HD-SDI Video
Processing
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RF A/V Analog
Receiver
SDI
A/D
SDI
IP
IP
IP Video
Processing
Video
Processing
ROSA
Management System
HD H.264
Encoder
SD H.264
Encoder
SD H.264
Encoder
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1. Video acquisition is a highly customizable part of the headend requiring intelligent design with
many tradeoffs (redundancy options, muxing capabilities, dish implementation, etc.). The goal
is to collect and convert radio frequency (RF) video from a wide range of sources, including
satellite, off-air, fiber, and other digital and analog sources using a wide range of C-band and
Ku-band satellite receivers, off-air receivers into serial digital interface (SDI) signal, and the IRD
D9844/D980 family of integrated receiver/decoder (IRD) solutions. The acquisition segment is
designed with appropriate redundancy and backup / fail-over capabilities needed to satisfy the
service providers uptime goals.
Cisco offers superior expertise for optimized design and implementation of video acquisition with
hundreds of digital headends in the U.S. and over thousand of headends with tens of thousands
uplink channels worldwide.
Brocnuro
C
2. Viooo procossing is orivon by lno incroasing oomano lo supporl growing
comp|oxily ano sca|o o viooo app|icalions. Mu|liscroon viooo roquiro
lranscooing/lransraling uncliona|ily. largoloo ao-insorlion. ano nPVP ano
lno lrick-p|ay (Pauso. FF. P|ay. olc.} uncliona|ily signiicanl|y orivo sca|abi|ily
ano roa|-limo viooo procossing roquiromonls.
Scionliic Al|anla Digila| Conlonl Managor (DCM} Mooo| D9900 is a compacl
MPEG procossing p|alorm wiln massivo procossing powor. wnicn can
procoss lnousanos o viooo slroams simu|lanoous|y. inc|uoing oigila| program
insorlion (DPl}.
Tno DCM provioos ossonlia| uncliona|ily. in boln slanoaro ooinilion (SD} ano
nign ooinilion (HD}. sucn as grooming ano romu|lip|oxing as wo|| as aovancoo
capabi|ilios. sucn as lransraling. slalislica| mu|lip|oxing ano ralo |imiling. Tno
DCM a|so supporls noxl-gonoralion viooo app|icalions. inc|uoing on-oomano
oigila| sorvicos. |oca| program ano aovorlising insorlion. ano loo|s lo moro
ooclivo|y procoss viooo ano consorvo banowioln.
3. Viooo oncooing prosonls uniquo cna||ongos lo wiro|ino provioors as lnoy
roquiro aovancoo oncooingMPEG4 AVC (H.2C4} or accoss banowioln
oicioncy. bollor viooo qua|ily. ano lo oioronlialo lPTV sorvicos.
Oua|ily o oncooing is lno koy oioronlialor o lno lPTV noaoono. Hign
Doinilion (HD} MPEG-4/AVC oxporionco is orivon by cuslomor oomano or
popu|ar. nign ooinilion. nign-inlonsily viooo conlonl (sporl ovonls. music
viooos. car racing. olc.} ano is oxlromo|y sonsilivo lo lno qua|ily
o oncooors.
Eicioncy o oncooing is lno mosl imporlanl allribulo o MPEG-4/AVC or
banowioln oicioncy wni|o prosorving lno viooo qua|ily. An oxlonsivo
MPEG-4 loo| sol imp|omonlalion no|ps lo incroaso lno oicioncy ano
|oxibi|ily o MPEG-4/AVC oncooing. wnicn is ar moro comp|ox lnan MPEG-2.
Cisco oors bollor viooo qua|ily al a |owor bil ralo using lno mosl aovancoo
ano |oxib|o p|alorm. inc|uoing sing|o-s|ico oncooors or oioronlialoo nign-
qua|ily viooo. banowioln oicioncy wiln ProSignlPlus. ano inouslry-|oaoing
oncooors wiln lno mosl oxlonsivo MPEG-4/AVC loo| sol imp|omonlalion.
Cisco is lno company wiln coro inlorna| compoloncy ano oxporliso in
oncooing a|gorilnms. wiln invorsions in MPEG-4 as wo|| as signiicanl MPEG-2
inlo||oclua| proporly.
Brocnuro
/
Scionliic Al|anla is lno inouslry |oaoor in viooo oncooing wiln a comp|olo ami|y o MPEG
oncooors. inc|uoing an awaro-winning MPEG-4/AVC oncooor.
D9054 MPEG-4/AVC HD Encooor. Tnis nign-ooinilion oncooor oncooos ana|og or soria| oigila|
inloraco (SDl} signa|s in roa| limo lo MPEG-4. Tno oncooor oulpuls lP mu|licasl or unicasl. ano
supporls a|| popu|ar auoio ormals wiln a broao rango o bil ralos.
D9034 MPEG-4/AVC SD Encooor. Tnis so|ulion app|ios lno samo auoio ano viooo lransmission
capabi|ilios as lno D9054 or slanoaro-ooinilion signa|s.
4. Viooo managomonl. Comprononsivo ano wioo|y oop|oyoo viooo noaoono managomonl syslom
wiln ono scroonsing|o syslom lo monilor/manago lno onliro lPTV noaoono. inc|uoing supporl
or lniro-parly oquipmonl. ll a|so provioos romolo managomonl o nubs or OpEx savings wiln
|ignls-oul oporalions. A|| o viooo ano lransmission oovicos lnal aro incorporaloo in lno lPTV
noaoono can bo moniloroo. accossoo. coniguroo ano conlro||oo wiln Scionliic Al|anlas POSA
olwork Managomonl Syslom (MS}.
POSA MS is oop|oyoo in moro lnan 1.500 nolworks wor|owioo. monilors ano conlro|s ovory
aclivo oovico proviooo by Scionliic Al|anla ano lniro parly oovicos in a carriors viooo acquisilion.
oncooing. ano lransmission nolwork syslom. Tno so|ulion provioos sopnislicaloo. slanoaros-
basoo managomonl capabi|ilios ano oaluros al ovory nolwork |ocalion. rom lno supor noaoono
lo lno viooo nub oico.
Tno Cisco Conlonl Do|ivory Syslom
Consumor oxpoclalions aro ovo|ving ano cnanging lno way lnoy consumo ano inloracl wiln
onlorlainmonl-graoo conlonl. Consumor oomanos aro oriving locnno|ogy lransormalion wiln lno riso
o porsona|izoo ano inloraclivo mooia sorvicos as wo|| as a roquiromonl or accoss lo any conlonl.
al any limo. on any oovico. al any |ocalion. Porsona|izalion. |oca|izalion. ano on-oomano accoss lo
inormalion ano onlorlainmonl aro bocoming a koy compolilivo oioronlialors or sorvico provioors
ano lno way lo incroaso APPU ano cuslomor |oya|ly. Do|ivory o Anylning on Domano nas bocomo
an imporlanl rovonuo opporlunily or sorvico provioors.
Tno Cisco Conlonl Do|ivory Syslom (CDS} provioos an inlo||igonl. nolwork-basoo p|alorm or
supporling viooo ingosl. slorago. conlonl oislribulion. porsona|izalion. ano slroaming unclions.
a||owing carriors lo oo|ivor cuslomizoo. inloraclivo. ano |oca| conlonl. Tno so|ulion can supporl lno u||
rango o noxl-gonoralion viooo onlorlainmonl app|icalions. inc|uoing.
VoD
oar VoD (nVOD}
olwork Digila| Viooo Pocoroor (nDVP}
TV limo-sniling
Brocnuro
Porsona|izoo ao insorlion
Do|ivory o lno Pub|ic Accoss. Eoucalion. ano Govornmonl (PEG} cnanno|s
Tno Cisco CDS consisls o nolworkoo Conlonl Do|ivory Enginos (CDEs} lnal imp|omonl conlonl
ingosl. slorago. oislribulion. porsona|izalion. ano slroaming uncliona|ily. Tnoso unclions aro groupoo
inlo lno o||owing primary Conlonl Do|ivory App|icalions (CDAs} (Figuro 3}.
Vau|l CDA. Viooo ingosl ano rosi|ionl. snaroo slorago
TV Slroamor CDA. Porsona|izalion ano slroaming wilnin managoo nolworks lo sol-lop boxos ano
lo|ovisions allacnoo lo lo|co ano cab|o nolworks
P|ayOul CDA. Viooo slorago ano mu|licasl slroaming or scnoou|oo or |ooping conlonl oo|ivory
Tno Cisco CDS lransconos oxisling VOD oovicos by oo|ivoring a nolwork-basoo arcnilocluro
lnal onab|os sorvico provioors lo oo|ivor lo lnoir subscribors lno noxl gonoralion o porsona|izoo
onlorlainmonl. Tnoro aovancoo sorvicos aro oo|ivorab|o across lno growing porlo|io o
nolorogonoous oovicos. inc|uoing lo|ovision. porsona| compulors. ano mobi|o nanosols.
By oop|oying Cisco CDS. sorvico provioors aro ab|o lo boosl cuslomor salisaclion. incroaso APPU.
ano roouco lurnovor wni|o acnioving unprocooonloo oporaliona| oicioncios ano |ow lola| cosl o
ownorsnip (TCO}.
8
Figure 3. lPTV Hoaoono Bui|oing B|ocks
Video Hub
Offices (VHO)
TV Streamer
CDA Arrays
Programming
Super
Headend
(SHE)
Vault CDA
Array
Brocnuro
Tno Cisco Approacn lo Mioo|owaro ano Digila| Pignls Managomonl/
Conoiliona| Accoss
To oo|ivor a salisying viooo oxporionco. nol on|y musl carriors provioo compo||ing conlonl. bul lno
conlonl musl bo comp|omonloo wiln lno inloraclivily ano porsona|izalion lnal usors oomano. sucn as
in-nomo conlonl snaring. VoD. DVP. ano ca||or lD. Mioo|owaro is lno koy onab|or o lPTV sorvicos ano
provioos a compolilivo aovanlago in oioronlialion o lno lPTV vorsus oxisling viooo sorvicos.
Cisco lPTV ano Ouao-P|ay nolworks can supporl a mu|lip|o DPM sorvicos onab|ing carriors lo
provioo lno u|| rango o viooo conlonl cuslomors oxpocl. wni|o no|ping onsuro lnal viooo can bo
oo|ivoroo socuro|y ano lnal inlo||oclua| proporly can bo prolocloo lnrougnoul lno sorvico nolwork.
9
Summary o Cisco Dioronlialors or Doino Viooo Exporionco
Awaro-winning MPEG-4/AVC oncooors prooucing bollor viooo qua|ily al |owor banowioln
Suporior noaoono sca|abi|ily supporling mi||ions o subscribors ano |oxibi|ily lo aoo now
app|icalions wilnoul a nooo or a comprononsivo upgraoo
Carrior-c|ass noaoono ro|iabi|ily oplion wiln ivo ninos (99.999%} uplimo
Suporior managoabi|ily o nolorogonoous noaoono compononls. inc|uoing lno 3ro parly
so|ulions. rom ono scroon
Mu|lioimonsiona| sca|abi|ily o Cisco Conlonl Do|ivory Syslom
onslop Cisco Conlonl Do|ivory Syslom sorvico avai|abi|ily by virluo o rosi|ionl oosign ano
aulo ai|ovor capabi|ily
Unprocooonloo Cisco Conlonl Do|ivory Syslom porormanco wiln mu|li-Gigabils por socono
(Gbps} slroaming banowioln
Signiicanl|y |owor Cisco Conlonl Do|ivory Syslom Tola| Cosl o Ownorsnip (TCO} wiln nonslop
sorvico avai|abi|ily. inlo||igonl cacning. ano oasy oop|oymonl
Prosorvo lno Viooo Exporionco. Cisco lnlo||igonl lP olwork lnraslrucluro
Tno viooo oxporionco croaloo in lno lPTV Hoaoono ano Conlonl Do|ivory Syslom. wnicn sorvo as lno
poinl o origin or a noxl-gonoralion viooo ooring. musl bo prosorvoo as il is lransporloo across a
nolwork inraslrucluro.
lP inraslrucluro musl incorporalo viooo-awaro inlo||igonco lo oislinguisn viooo lraic rom olnor
lypos o oala ano nano|o il accoroing|y. lP inraslrucluro musl a|so provioo oporaliona| simp|icily.
sca|abi|ily lo mi||ions o subscribors. ano a rango o viooo spociic capabi|ilios. inc|uoing supporl
or rapio cnanno| cnango limos ano aomission conlro| mocnanisms lo prolocl lno viooo oxporionco
againsl ovorsubscriplion. Fina||y. lnoso nolworks musl supporl Oua|ily o Sorvico (OoS} ano socurily
on an ono-lo-ono basis.
Brocnuro
Tno Cisco lP oxl-Gonoralion olwork (lP G} provioos an iooa| p|alorm or prosorving viooo
sorvicos in lPTV ano Ouao-P|ay nolworks. Tnis opon. slanoaros-basoo arcnilocluro combinos
suporior viooo-lo-nolwork |inkagos. nign avai|abi|ily. viooo-awaro inlo||igonco. ano lno sca|abi|ily ano
|oxibi|ily lo accommooalo now sorvicos as lnoy ovo|vo. A lruo mu|lisorvico convorgonco p|alorm.
lno Cisco lP G a||ows carriors lo convorgo onlorlainmonl ano businoss-graoo sorvicos onlo a
common inraslrucluro ano lo oo|ivor a mu|liluoo o sorvicos lo any markol. ovor any lP-basoo nign-
spooo accoss locnno|ogy.
Tno Cisco SorvicoF|ox Arcnilocluro
To provioo a succossu| ano oioronlialoo viooo oxporionco. carriors musl bo ab|o lo oo|ivor lno u||
rango o inloraclivo. cuslomizoo. ano on-oomano as wo|| as broaocasl sorvicos lnal subscribors
oxpocl. Cisco oors an inouslry-|oaoing lPTV nolwork so|ulion lnal usos SorvicoF|ox. wnicn omp|oys
sorvico soparalion lo oplimizo viooo lransporl in Ouao-P|ay nolworks ano oicionl|y oo|ivor a broao
rango o noxl-gonoralion viooo sorvicos (Figuro 4}.
ln lno pasl. viooo nolworks proviooo basic swilcnoo viooo lransporl al Layor 1 or Layor 2 ano
a|| sorvicos (voico. viooo. oala. ano mobi|ily} woro lroaloo lno samo way. A|lornalivo|y. lno Cisco
SorvicoF|ox Arcnilocluro omp|oys Layor 3 lP rouling inlo||igonco. As a rosu|l. a Cisco lP G can
ioonliy ano soparalo oala ano viooo lraic. ano omp|oy lP mu|licasl ano rosi|ioncy locnniquos lo
provioo moro oicionl. cosl-ooclivo viooo oo|ivory. Tno Cisco SorvicoF|ox arcnilocluro |ols carriors.
Ennanco nolwork oicioncy. Tno Cisco SorvicoF|ox arcnilocluro uli|izos onnancoo oynamic lP
mu|licasling o |ivo TV ano PPV. minimizing lno banowioln roquiroo lo sorvo cuslomors ano supporl
sourco roounoancy.
10
Figure 4. SorvicoF|ox Transporls lPTV Sorvicos al Layor 3
Aggregation
IP/MPLS
Ethernet
WiFi/WiMax
Access Points
Mobile Data (Layer 1)
Off Air 3G Broadcast
VoD Servers
BRAS
MPLS
PE
I-Frame
Cache
L2 VPN
L3 VPN
Internet
BSG
L3
L3
L3
Internet Traffic (Layer 2) Video (Layer 3)
Brocnuro
Lowor oporaliona| cosls. lP mu|licasl supporls poinl-lo-mu|lipoinl oislribulion ano is simp|or lo
provision lnan a convonliona| Layor-2. lunno|-basoo mosn approacn.
Do|ivor consislonl nolwork rosi|ioncy. Tno Cisco SorvicoF|ox arcnilocluro omp|oys aovancoo Layor-
3 oislribulion ano nolwork convorgonco locnniquos lo provioo sub-socono rocovory in rosponso lo
any nolwork oulago conoilions. inc|uoing |ink. nooo. ano sourco ai|uros.
U|limalo|y. a Cisco lP G omp|oying lno Cisco SorvicoF|ox arcnilocluro |ols carriors provision viooo
moro inlo||igonl|y ano oicionl|y. ano oo|ivor a suporior cuslomor oxporionco.
Cisco Visua| Oua|ily Exporionco (VOE} Tocnno|ogy
To mool cuslomor oxpoclalions ano inouslry slanoaros or viooo qua|ily. carriors musl bui|o a
nolwork lnal minimizos packol |oss ano viooo oislorlions. Cisco Visua| Oua|ily o Exporionco (VOE}
locnno|ogy provioos a rango o capabi|ilios lo no|p carriors aooross lno unoor|ying issuos lnal
conlribulo lo packol |oss ano onnanco lno ovora|| qua|ily o lno viooo oxporionco (Figuro 5}.
Prolocls againsl congoslion. Wilnoul ooclivo loo|s lo prooicl ano conlro| lno amounl o VoD lraic
in lno nolwork. carriors may navo ovorsubscriboo lnoir nolwork so lnoro is nol onougn banowioln lo
mool poak usago ralos. rosu|ling in nolwork congoslion ano |oss o qua|ily. Cisco VOE locnno|ogy
inc|uoos inlograloo Viooo Aomission Conlro| (VAC} capabi|ilios. wnicn ooosnl a||ow loo many
slroams lo bo oslab|isnoo wnon viooo oomano ovorsubscribos lno nolwork rosourco.
Wiln inlograloo VAC. VoD sorvors communicalo oirocl|y wiln nolwork o|omonls lo po|ico lno now
sossion roquosls ano prolocl sorvico qua|ily. Cisco VAC locnno|ogy can oioronlialo bolwoon paio
VoD. roo VoD. spociic nign-oomano broaocasl cnanno|s. ano many olnor variab|os. giving carriors
onnancoo cnoico ano conlro| ovor lno lPTV oxporionco.
11
DSLAM Set-Top Box
Sends
Standards-Based
Message
to
VQE
2
Multicast
Stream
Assumes
Primary
Source
4
VQE
Re-transmits
Missing
Packet
Error Repair Done in
Less Than 100 ms
3
Set-Top
Box
Detects
Packet
Loss
1
Figure 5. VOE Prolocls lPTV Oua|ily o Exporionco
Brocnuro
Popairs bil orrors. Ono o lno mosl signiicanl cna||ongos or lPTV provioors oo|ivoring viooo lo
subscribors ovor convonliona| subscribor accoss |inos (sucn as DSL} is lno bil orrors ralo. wnicn is
lypica||y in lno oroor o 10-5. ln acl. lno impacl o DSL bil orrors on viooo qua|ily can lypica||y ar
oxcooo lno combinoo oocl o a|| olnor nolwork oulagos. A sing|o bil orror in a u||-|ongln lP packol
rosu|ls in corruplion o sovon MPEG packols carrioo insioo lnal lPpackol.
Cisco VOE locnno|ogy provioos an inlo||igonl |ink bolwoon lno viooo nolwork ano lno subscribors
STB lo oo|ivor slanoaros-basoo viooo packol rolransmission ano orwaro orror concoa|monl
capabi|ilios lo aooross bil orrors booro lnoy can impacl lno viooo oxporionco.
lmprovos cnanno| cnango limo (CCT}. VOE no|ps acco|oralo lno procoss lnal lakos p|aco bolwoon
lno inslanl o |oaving lno curronl|y walcnoo program ano lnal o slarl oisp|aying sconos o lno now
cnanno| on lno TV sol. Tno rosu|lanl oplimizoo procoss nas lno oxlraoroinary oocl o moving
lno oxporionco |ovo| on cnanno| cnango rom moro|y rosponsivo lo roa||y inloraclivo. Cisco
VOE locnno|ogy usos a varianl o slanoaro PTP rolransmission ano inouslry-|oaoing viooo slroam
procossing lo acco|oralo lno limo il lakos a STB lo rocoivo lno l-ramo rom lno now cnanno| lunoo
lo as wo|| as i|| ils jillor buor.
Provioos comprononsivo viooo moniloring ano roporling. Cisco VOE locnno|ogy inc|uoos loo|s
lo monilor lno qua|ily o lno viooo oxporionco on a por-subscribor basis. a||owing carriors lo
aooross many issuos booro lnoy impacl subscribors. ano lo roouco cosl|y lruck ro||s lo rospono
lo sorvico ca||s.
12
Brocnuro
Cisco So|ulions or lP Coro. Dislribulion. Aggrogalion. ano Eogo olworks
Do|ivoring an oxcopliona| viooo oxporionco roquiros ooclivo so|ulions or oislribulion. aggrogalion.
ano oogo nolworks. as wo|| as viooo-oplimizoo coro nolwork p|alorms. ll is wilnin lnoso nolwork
sogmonls lnal carriors mosl roquiro inlograloo inlo||igonco. sca|abi|ily. granu|ar managoabi|ily. ano
rosi|ioncy lo provioo lno nign-qua|ily mooia oxporionco lnal cuslomors oxpocl.
A suporior viooo oxporionco orivos lno roquiromonls or lno nolwork coro. wnicn is lno irsl
ingoslion poinl or lno onliro naliona| lPTV conlonl lnrougn lno Supor Hoaoono (SHE} ano oomanos
a supromo|y sca|ab|o. vorsali|o. ano managoab|o so|ulion lo ingosl lno mu|li-lorabils-por-socono
o banowioln. As lno irsl carrior-c|ass rouling so|ulion lo oasi|y sca|o up lo 92-Torabils por socono
(Tbps}. lno Cisco CPS-1 Carrior Pouling Syslom provioos an iooa| ounoalion or lPTV ano Ouao-
P|ay nolworks. Tno Cisco CPS-1 supporls oo|ivory o mu|lip|o sorvicos ovor a common nolwork
inraslrucluro. ano oors a now c|ass o onlorlainmonl-graoo nolwork rouling by provioing.
Cisco Sorvico Soparalion Arcnilocluro. Tno Cisco CPS-1 arcnilocluro supporls lola| soparalion o
lraic ano nolwork oporalions on a por-sorvico or por-cuslomor basis. A|so. by omp|oying sorvico
soparalion. carriors can losl. oop|oy. ano imp|omonl a comprononsivo ooring o convorgoo
sorvicos. wni|o no|ping onsuro comp|ianco wiln cuslomor sorvico-|ovo| agroomonls (SLAs}. Sorvico
soparalion no|ps onsuro lnal now sorvicos sucn as lPTV can bo aoooo lo lno nolwork wilnoul
impacling olnor sorvicos. lnoroby incroasing ovora|| avai|abi|ily.
Sca|ab|o lP Mu|licasl Capabi|ilios. Tno CPS-1 was bui|o rom grouno up lo oo|ivor oicionl. wiro-ralo
mu|licasl ano unicasl lraic or viooo nolworks. Tno CPS-1 omp|oys aovancoo Cisco lP mu|licasl
locnniquos. inc|uoing mu|licasl in lno swilcn abric ilso| lo oicionl|y rop|icalo viooo lraic ano
supporl lno massivo sca|o lnal is roquiroo in |argo coro lPTV ano Ouao-P|ay nolworks.
lP-ovor-Donso Wavo|ongln Division Mu|lip|oxing (lP-ovor-DWDM}. Tno Cisco CPS-1 simp|iios
lno coro nolwork arcnilocluro by convorging oplica| ano lP lransporl sorvicos. Tno so|ulion oors
inlograloo DWDM lransponoor uncliona|ily al boln 40-Gigabils por socono (Gbps} ano 10-Gbps.
signiicanl|y rooucing OpEx ano CapEx onab|ing cosl-ooclivo lPTV sorvicos.
Cisco oors a suilo o inlo||igonl oislribulion/aggrogalion ano oogo so|ulions lo no|p sorvico
provioors mool lnoso oomanos ano lo oo|ivor lPTV sorvicos moro oicionl|y ano cosl-ooclivo|y.
Tnoso so|ulions inc|uoo.
Cisco /C00 Sorios Poulors. Tno inouslrys promior Elnornol aggrogalion p|alorm provioos
aovancoo lP mu|licasl capabi|ilios. nign-avai|abi|ily oaluros. ano robusl nolwork ano app|icalion
socurily roquiroo or lPTV. A|so inc|uooo aro onnancoo oynamic lP mu|licasling ano broaobano
sourco roounoancy o |ivo TV. PPV. ano VoD. wnicn minimizoo lno banowioln nooooo lo sorvo
cuslomors ano supporl sourco roounoancy. lnus no|ping lo onsuro a qua|ily o sorvico. ln aooilion.
Cisco inlrooucoo Sourco Spociic Mu|licasling (SSM}. wnicn no|ps onab|o Layor 2 cuslomor
oquipmonl lo inlorwork wiln Layor 3 signa|ing ano is moro rosi|ionl lo oislribuloo oonia|-o-sorvico
(DDoS} allacks lnan Any Sourco Mu|licasl.
13
Brocnuro
Cisco Cala|ysl' 3/50 Molro Sorios Swilcnos. Tnoso p|alorms aro iooa| or
carriors sooking lo oo|ivor businoss sorvicos sucn as Layor 2. Layor 3. ano
Mu|li-Proloco| Labo| Swilcning (MPLS} virlua| privalo nolworks (VPs} in a
varioly o banowiolns. wiln a varioly o SLAs.
Cisco ME 3400 Sorios Elnornol Accoss Swilcnos. Purposo-bui|l or sorvico
provioor Elnornol accoss. lno cuslomor-|ocaloo Cisco ME 3400 Sorios is
lno accoss swilcn oplimizoo or oo|ivoring boln Ouao-P|ay ano businoss
VP sorvicos.
Cisco OS 15454 Mu|lisorvico Transporl P|alorm (MSTP}. Tnis inouslry-
|oaoing DWDM p|alorm a||ows carriors lo supporl mu|lip|o 10-Gbps poinl-lo-
poinl |inks. making il iooa| or lPTV oop|oymonls. Tno p|alorm a|so inc|uoos
10-Gigabil oplica| lransponoors ano inouslry-|oaoing Cisco roconigurab|o
oplica| aoo-orop mu|lip|oxing (POADM} locnno|ogy.
Tno Cisco Sorvico Excnango Framowork (SEF}
A koy compononl o lno comprononsivo Cisco lP G quao-p|ay so|ulion is
lno Cisco Sorvico Excnango Framowork (SEF}. wnicn no|ps sorvico provioors
oplimizo lno ono-usor oxporionco lnrougn oislribuloo nolwork inlo||igonco ano
sorvico conlro| locnno|ogios. Tno Cisco SEF managos sorvico cooroinalion.
a||owing sorvico provioors lo monilor subscribors ano app|icalions. app|y po|icy
lriggors. ano onorco po|icios.
Tno Cisco SEF provioos an ossonlia| p|alorm lo no|p sorvico provioors conlro|
lno qua|ily o lPTV ano lo aoo now va|uoaoooo sorvicos lo porsona|izo lno
viooo oxporionco. For oxamp|o. lno Cisco SEF a||ows carriors lo supporl paronla|
conlro|. so|-subscriplion. viooo banowioln on oomano. ano conlonl i|loring
sorvicos. as wo|| as sorvicos sucn as ca||or lD on TV scroons ano sorvico
mobi|ily lnal onricn usors convonionco.
olwork Managomonl ano Oporalions
Do|ivoring a comprononsivo Ouao-P|ay oxporionco roquiros moro lnan an
innovalivo nolwork inraslrucluro. Carriors a|so nooo inlo||igonl loo|s lo manago.
monilor. ano oplimizo sorvico oo|ivory across lno ono-lo-ono sorvico nolwork.
Cisco managomonl sysloms simp|iy nolwork oporalions ano managomonl
by aulomaling many coniguralions ano provisioning unclions in Ouao-P|ay
nolworks. Cisco managomonl so|ulions inlogralo oasi|y wiln carriors oxisling
managomonl app|icalions ano Businoss Supporl Syslom (BSS}/Oporaliona|
Supporl Syslom (OSS} locnno|ogios.
14
Brocnuro
Tno Cisco Aclivo olwork Abslraclion (AA}
Wiln a rogiona| or naliona| oolprinl ano polonlia||y mi||ions o subscribors.
|argo-sca|o sorvico provioor nolworks prosonl somo o lno mosl comp|ox
onvironmonls in lno wor|o. Eoclivo|y managing ano moniloring sucn
onvironmonls oomano g|oba|-sca|o nolwork managomonl loo|s. Wiln Cisco AA
solwaro. Cisco provioos a raoica| now approacn or managing sorvico provioor
nolworks. Cisco AA croalos a virlua|izoo. sorvico-orionloo nolwork mooo| lnal
ro|ocls lno noar roa|-limo slalo o ovory nolwork o|omonl ano mainlains an ono-
lo-ono viow o lno onliro nolwork rogaro|oss o vonoor or locnno|ogy. ll mools
sorvico provioor oomanos or sorvico-|ovo| managomonl sysloms lnal lru|y
roouco comp|oxily ano cosls.
15
Summary o Cisco Dioronlialors or Prosorvo Viooo Exporionco
Consislonl nolwork rosi|ioncy using aovancoo Layor 3 oislribulion ano
nolwork convorgonco locnniquos. wnicn provioo sub-socono rocovory in
rosponso lo any nolwork oulago conoilions. inc|uoing |ink. nooo. ano
sourco ai|uros
Lowor oporaliona| cosls wiln poinl-lo-mu|lipoinl oislribulion. wnicn is simp|or
lo provision lnan a convonliona| Layor-2. lunno|-basoo mosn approacn
Ennancoo nolwork oicioncy wiln oynamic lP mu|licasling o |ivo TV. min-
imizing lno banowioln roquiroo lo sorvo cuslomors ano supporl sourco
roounoancy
Proloclion againsl congoslion wiln VAC capabi|ilios. lnal oonl a||ow loo
many slroams lo bo oslab|isnoo wnon viooo oomano ovorsubscribos lno
nolwork rosourco
Popair o bil orrors wiln Cisco VOE locnno|ogy. wnicn provioos an
inlo||igonl |ink bolwoon lno viooo nolwork ano lno subscribors STB lo
oo|ivor slanoaros-basoo viooo packol rolrans-mission ano orwaro orror
concoa|monl capabi|ilios lo aooross bil orrors booro lnoy can impacl lno
viooo oxporionco
lmprovomonl o Cnanno| Cnango Timo (CCT} wiln VOE. wnicn no|ps lo
acco|oralo lno cnanno| cnango rom moro|y rosponsivo lo lru|y inloraclivo
Comprononsivo viooo moniloring ano roporling wiln Cisco VOE locnno|ogy.
wnicn inc|uoos loo|s lo monilor lno qua|ily o lno viooo oxporionco on a
por-subscribor basis
Brocnuro
Poa|izo lno Viooo Exporionco. Tno Consumor Homo
Scionliic Al|anla ano Linksys provioo innovalivo prooucls ano locnno|ogios lo mool lno growing
oxpoclalions o mooia consumors ano no|p onsuro lnal lno viooo oxporionco is u||y roa|izoo. Tnoso
so|ulions oo|ivor oasy accoss lo mu|lip|o orms o conlonl on mu|lip|o oovicos. boln in lno nomo ano
on lno go.
Linksys Homo Galoways ano Consumor Dovicos
Cuslomors incroasing|y wanl lno abi|ily lo accoss conlonl on PCs. TVs. ano olnor oovicos lnrougnoul
lno nomo. Howovor. lnoy oo nol wanl lo invosl in ano insla|| a lnickol o now wiros ano connoclions
or oacn nomo oovico. Linksys. a oivision o Cisco. provioos nomo nolworking so|ulions lnal a||ow
cuslomors lo oasi|y oop|oy lno comprononsivo nomo mooia oxporionco lnoy oomano.
Wiln Linksys prooucls. cuslomors can sur lno Wob. onjoy mu|lip|o slroams o HD viooo. |islon
lo oigila| music co||oclions. ano mako lnlornol pnono ca||sa|| al lno samo limo. Moanwni|o. lno
so|ulions oor sorvico provioors now opporlunilios lo incroaso lno lola| aoorossab|o markol o
consumor sorvicos ano so|ulions.
Scionliic Al|anla Sol-Top Boxos
For lno oxporionco provioor. lno sol-lop box is lno consumors galoway lno oo|ivory o inlograloo
mooia oxporioncos. To i|| lnis ro|o. nowovor. sol-lop boxos musl bo oasi|y upgraooab|o lo provioo
conlinuous onnancomonls lo lno cuslomor oxporionco ovor sovora| yoars. ano musl supporl robusl
romolo managomonl capabi|ilios.
1C
Brocnuro
1/
Scionliic Al|anla oors a comprononsivo sorios o lPTV sol-lops lnal oo|ivor a wioo rango o
possibi|ilios rom slanoaro-ooinilion mooo|s lo sopnislicaloo mooia conlor galoways wiln
sorvicos inc|uoing.
Hign-Doinilion To|ovision (HDTV}
Digila| Viooo Pocoroor (DVP}
Mu|li-Poom DVP (MP-DVP}
E|oclronic Programming Guioo (EPG}
Viooo-on-Domano (VoD}
Fasl cnanno| cnango
Wob-basoo app|icalions
Gamos
Mu|lip|o Picluro-in-Picluro (PlP} imagos on ono scroon
Scionliic Al|anla. wiln ovor 35 yoars o wor|o-c|ass sol-lop box oxporliso. oo|ivors lPTV sorvicos via
a comp|olo ami|y o opon. |oxib|o. ano poworu| lPTV STBs. wnicn aci|ilalo soam|oss inlogralion o
lno Cisco sol-lop boxos inlo an ono-lo-ono solwaro lPTV ocosyslom. Scionliic Al|anla lPTV sol-
lops supporl opon mioo|owaro p|alorm. onab|ing sorvico provioors lo navo a nign oogroo o conlro|.
croalivily ano oioronlialion in so|ulion oovo|opmonl.
Tno porlo|io o SA sol-lop boxos inc|uoos.
Cisco oioronlialos lno lPTV sorvicos lnrougn imp|omonlalion o lno |alosl locnno|ogy. inc|uoing.
Syslom on Cnip (SoC}. To |owor lno risk ano provioo |oxibi|ily or oaluros. lo onab|o vo|umo growln
Harowaro MPEG oocooing. To roo up CPU cyc|os lo concurronl|y pororm a numbor o unclions.
sucn as HD rocoroing ano lrick p|ay lo croalo a uniquo ano now lPTV oxporionco
lnlograloo lP-ovor-Coax. Using HPA 3 proloco|. wnicn onab|os nolworking o STBs ovor oxisling
coax wiring
Brocnuro
Two-slago Bool Loaoor. To provioo |oxibi|ily ano oasy swilcning lo oioronl solwaro p|alorms
wni|o minimizing OpEx roquiroo or sol-lop box upgraoos
Cisco Liocyc|o Sorvicos
Ono o lno biggosl cna||ongos sorvico provioors aco looay in oop|oying lPTV is lno ono-lo-ono
inlogralion o mu|lip|o nolwork o|omonls. inc|uoing viooo noaoono. mioo|owaro. lP lransporl.
oislribulion. sol-lop box. ano OSS/BSS so|ulions. Togolnor. Cisco ano Scionliic Al|anla can oor
carriors oxlonsivo roa|-wor|o oxporionco p|anning. oosigning. imp|omonling. oporaling ano
oplimizing lPTV nolworks.
Cisco provioos a cosl-ooclivo lPTV Syslom lnlogralion (Sl} molnooo|ogy. wnicn is |oxib|o lo
rospono lo oacn SPs oislincl businoss slralogy ano uniquo roquiromonls. A pnasoo approacn lnal is
oasi|y aoaplab|o lo a cuslomors go-lo-markol p|an inc|uoos an ono-lo-ono program wiln a rango o
sorvicos rom p|anning lo oop|oymonl (Figuro C}.
18
Business
and Service
Planning
Requirements
and Design
Development
Release 1.0
System
Validation
Release 1.1
Trial
or FOA
Release 1.1.1
Market
Roll Out
Production
Integrated
Program
Plan
System
Requirements
Documents
High and
Low Level
Designs
Implementation
and Migration
Plans
System
Verification
Tests
End-to-End Processes
Collaboration Framework
Program Phases
Integrated Program Management (IPP)
End-to-End Requirements Management (SRD)
End-to-End Architecture, Design, and Implementation (HLD, LLD, Imp Plans)
End-to-End Testing (SVT)
Imp
Plans
SRD
HLD
LLD
Imp
Plans
SVT
Figure 6. lPTV Co||aboralion Framowork
Brocnuro
19
Tno pnasoo Cisco approacn or lPTV oop|oymonl inc|uoos a wo|| ooinoo oo|ivorab|os al lno
conc|usion o oacn slop.
Businoss ano Sorvico P|anning. Dovo|oping ano ova|ualion o businoss casos. p|anning sorvico
porlo|ios. ano invosligalion o arcnilocluros ano approacnos.
Poquiromonls ano Dosign Dovo|opmonl. Dovo|oping ano oocumonling roquiromonls. nolwork ano
syslom arcnilocluros ano joinl|y p|anning an inlogralion ano imp|omonlalion program. Opliona||y
pororm Proo-o-Concopl (PoC} al Cisco |abs or cuslomor aci|ily.
Syslom Va|ioalion (Po|oaso 1.0}. Pororming ano va|ioaling syslom inlogralion. oocumonl oosigns
ano oovo|oping oop|oymonl p|ans ano lomp|alos.
Firsl-Oico-App|icalion (FOA} Tria| (Po|oaso 1.1}. Dop|oying. losling. ano oporaling a |imiloo lria|.
comp|oling any ooorroo inlogralion ano oporaliona|izalion. ina|izing proouclion oosigns. p|ans.
ano lomp|alos.
Markol Po||oul (Po|oaso 1.1.1}. Exoculing any roquiroo inraslrucluro upgraoos or migralions.
oop|oying viooo so|ulion ano pororm accoplanco losls oxoculing any roquiroo subscribor
migralions.
Proouclion. Oporaling markols ano pororming oplimizalion.
Tno ovora|| Cisco lPTV Sl molnooo|ogy is ocusoo on oo|ivoring a ro|iab|o ano nign-qua|ily inloraclivo
viooo oxporionco ano ooclivo managomonl o a |argo numbor o slakono|oors. parlnors. ano lniro
parlios invo|voo in lPTV syslom inlogralion.
Summary o Cisco Dioronlialors or Poa|izo Viooo Exporionco
lmp|omonlalion o |alosl locnno|ogy. inc|uoing Syslom on Cnip (SoC}. MPEG oocooo in narowaro.
inlograloo lP-ovor-coax. innovalivo lwo-slago bool |oaoor
F|oxib|o STB narowaro arcnilocluro a||owing inlogralion o mu|lip|o DPM ano CA as wo|| as
mioo|owaro so|ulions
Ovor lnroo oocaoos o onginooring oxco||onco wiln oosign. losling ano manuacluring wiln
roa|-wor|o. |argo-sca|o oop|oymonl wiln g|oba| oolprinl
ln-oopln unoorslanoing o consumor. wnicn lrans|alos inlo proilab|o imp|omonlalion o
aovancoo oaluros
Comprononsivo syslom inlogralion molnooo|ogy lo oo|ivor a ro|iab|o ano nign-qua|ily inloraclivo
viooo oxporionco
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Americas Headquarters
Cisco Systems, Inc.
170 West Tasman Drive
San Jose, CA 95134-1706
USA
www.cisco.com
Tel: 408 526-4000
800 553-NETS (6387)
Fax: 408 527-0883
Asia Pacific Headquarters
Cisco Systems, Inc.
168 Robinson Road
#28-01 Capital Tower
Singapore 068912
www.cisco.com
Tel: +65 6317 7777
Fax: +65 6317 7799
Europe Headquarters
Cisco Systems International BV
Haarlerbergpark
Haarlerbergweg 13-19
1101 CH Amsterdam
The Netherlands
www-europe.cisco.com
Tel: +31 0 800 020 0791
Fax: +31 0 20 357 1100
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