Public Relations Management Presentation on

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What is Public Relations?

A promotion intended to create goodwill for a person or institution..

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Business is Dynamic.

The NEW P.R.(Public Relations)

So as the processes affecting business also change with the change in business. Public Relations is a very important part of any Business organization. As the Business Environment change, PR (Public Relations) has to change and cope with some new circumstances. Theres no universal modal for 4/14/12 P>R>M> 33 PR(Public Relations).

There are a few specific areas of NEW thinking on PR and communication.

39% of the Business Organizatio ns use Benchmarki ng method.

1. BenchMarking

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2. PR Process Reengineering

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3. Conflict Management & Counseling

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New PR must commit itself to life long learning. He should know the insights of business psychology, strategic changes, role to make good changes in the business. Apart from these, a range of strategic challenges should be explored. 1.Globalization
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4. Life Long Learning

2.Sustained development
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5. Leadership

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6. Actions, Communications and Empowerment

The mistrusts of ones own public can ruin empowerment programmers and block organizational effectiveness. They should adopt formulae of "Performance through people. They should adopt plans for continuous feedback and improvement.
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It also re-defines its role and gets

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7.Marketing

Here, marketing stands for a set of decisions for accomplishing PR objectives. In order to turn strategies into reality, marketing has to be transformed into a major vehicle. PR is also required to shake off Conventional orthodoxies in order to gain more Strength and 4/14/12 P>R>M> 1010 opportunities.

8.New Directions in field of Telecommunication and COMPUTERS

Computers are a part and parcel of our life these days so as telecommunication, without these human beings are incomplete. The strange economics of cyber space is a new way of life. It helps to know: 1. How will the mgmt. and PR respond to new challenges 4/14/12 (ParticularlyP>R>M> 3rd world1111 in the

So,

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