ORGANISATION STUDY ON

ICICI DIRECT.COM

PRESENTED BY
JAYA KRUSHNA SAHU
REGD. NO. 06JQCM6020
MBA 3RD SEMESTER
 COMPANY PROFILE
 ICICI IS A RENOWNED ORGANISATION IN
BANKING SECTOR .
 ICICI DIRECT.COM. IS STARTED IN
MARCH,1995.
 ANIL KAUL IS THE CEO OF THIS COMPANY.
 THE SALES TURN OVER OF THE COMPANY IS
2602 MILLION.
 IT’S A SISTER CONCERN COMPANY OF ICICI
BROKERAGE LIMITED.
 THIS ORGANIZATION BASICALLY DEALS
WITH ON-LINE SHARE TRADING.
 REGD. OFFICE OF THE COMPANY IS AT
MUMBAI.
 COMPETITOR OF THE COMPANY ARE
 AXIS
 IDBI
 KOTAK MAHINDRA
 KARVY
 INDIANBULL
 PRODUCT PROFILE
 DE-MAT ACCOUNT

 TRADING ACCOUNT

 MITUAL FUND

 SAVING ACCOUNT
 FUNCTIONAL AREA
 MARKETING AND ANALYSIS
DEPARTMENT
 PRODUCT DEPARTMENT
 SALES DEPARTMENT
 PROJECT AND OPERATION DEPARTMENT
 HUMAN RESOURCE DEPARTMENT
 ACCOUNTS AND FINANCE DEPARTMENT
 IT DEPARTMENT
 MISSION
 TO JUDGED BY THEIR SALES AND
EARNINGS GROWTH RATES THAN ON
THE ABSOLUTE VALUE OF THEIR
SALES AND EARNINGS .

 INVESTORS PREFER COMPANIES

THAT INCREASE PROFIT MARGINS --
THE PERCENTAGE OF SALES THAT
THEY KEEP -- EVERY YEAR.
 VISION
 Understanding the needs of
customers and offering them
superior product and service.
 Leveraging technology to service
customers quickly and conveniently.
 Developing and implementing
superior risk management and
investment strategic to offer
sustainable and stable return to our
shareholder.
 SWOT ANALYSIS
STRENGTHS
 MANAGEMENT PHILOSOPHY AND
COMMITMENT TO MAXIMIZE
SHAREHOLDERS RETURNS
 UPGRADED PRODUCT DESIGN AND
DEVELOPMENT FACILITIES TO DEVELOP
NEW PRODUCTS AND AID
DIVERSIFICATION
 ONGOING ACTIVITIES TO SUPPORT UP
GRADATION OF OPERATIONAL
PERFORMANCE AND RISE IN
PRODUCTIVITY
 TEAM OF TALENTED AND COMMITTED
PROFESSIONALS AVAILABLE TO IMPROVE
COMPANIES PERFORMANCE WEAKNESS.
 WEAKNESS
 TEAM OF TALENTED AND
COMMITTED PROFESSIONALS
AVAILABLE TO IMPROVE COMPANIES
PERFORMANCE WEAKNESS
 COMPETITION FROM CHEAP IMPORTS
 LOW CUSTOMER BASE
OPPORTUNITIES

 UFSL HAS INITIATED DEVELOPMENT OF

PRODUCTS FOR DIESEL APPLICATION.
THIS WILL PROVIDE TREMENDOUS
SCOPE FOR DIVERSIFICATION AND
GROWTH
 THE INTRODUCTION OF NEW EMISSION
NORMS WILL PROVIDE UFSL
OPPORTUNITY TO DEVELOP INJECTION
SYSTEMS AND THEREBY UPGRADE THE
STATUS OF THE COMPANY FROM
PRODUCT TO SYSTEM SUPPLIER.
 Threats, Risks & Concerns

 CONSTANT PRESSURE TO BE
COST COMPETITIVE TO MEET
CUSTOMER EXPECTATIONS

 RELENTLESS PRESSURE TO
MAINTAIN PROFITABILITY DUE TO
RISING INPUT/RAW MATERIAL
PRICES
 FINDINGS
 INVESTOR CAN CLICK TO GET
ONLINE INFORMATION ON THEIR
OPEN ORDERS AND TRADERS.
 TRANSACTION DETAILS FOR THE
TRADERS DONE IN THE LAST MONTH
ARE AVAILABLE ONLINE.
 PRINTED ACCOUNT STATEMENTS
TOO ARE AVAILABLE FOR EARLIER.
 SUGGESTION
 CUSTOMERS ARE FACING OVER
CROWDING, NON-AVAILABILITY OF
TELEPHONE LINES, SO PROPER
MEASURES SHOULD BE TAKEN TO
OVERCOME THESE PROBLEMS.
 THE ICICI OFFICIAL SHOULD
CONDUCT REGULAR TRAINING DEMO
CLASSES FOR THE NEW ACCOUNT
HOLDERS.
 CONCLUSION
 ICICI DIRECT.COM IS PERFORMING VERY
WELL IN THE FIELD OF ONLINE SHARE
TRADING BUSINESS AND HAVING VERY
GOOD ADMINISTRATION ALSO.
 EACH DEPARTMENTS DOING THEIR JOB
VERY WELL COMPARING TO THE
STANDARD PERFORMANCE FIXED BY THE
MANAGEMENT AND IT LEADS TO OVERALL
GOOD PERFORMANCE OF THE COMPANY.
 THERE EXISTING A GOOD RELATIONSHIP
BETWEEN EMPLOYEES AND MANAGEMENT
 THE MANAGEMENT TAKING KEEN
INTEREST FOR FINDING THEIR WEAKNESS
AND TRY THEIR LEVEL BEST TO
OVERCOME THIS WEAKNESS .
THANK YOU………!!!