Getting it wrong

Investigation and Practice 1

instructor Katherine Szeto
date Week 2, 17 July 2006 / 20 July 2006

introduction There is an accepted language / a series of conventions about how things should
look. For example:

Washing powder packaging- very bright colours, very bold logos

Propaganda- realistic drawing/painting, bold slogans

Children’s toy packaging- vivid colours- bold typography

Video games, DVD packaging- heroic images of movie stars,

Women’s Magazine covers- large faces – magazine logo, bar code, cover lines ,
price.

Bill board advertising- happy , smooth skinned, happy family units, happy old
people.

briefing Design a Washing Powder packaging using the language of Propaganda.

Design DVD packaging for an action film in the language of Children’s toy packag-
ing

Design packaging for a Video Game in the language of Women’s Magazine covers

You’ll need to research and explore each convention. What are the colours each
use ? what is the typography like ? what is the photography like ? What are the
people like in each ? Analyse the Design . Credit each image source ( from book,
internet, your own photos in supermarket / toy store etc. )
Who has Designed each ? Who Designs washing powder packets ? Who Designs
Children’s games ? etc

due date Week 6. Wednesday 9 August 2006.

learning outcomes - Comprehend and analyse a range of examples of visual communication that reflect
a variety of sources and application.
- Apply a higher levl of independence in resolving a design problem
- Synthesise research findings in order to help solve visual communications prob-
lems, which relate to broader aspects of contemporary design practice.
- Manage a graphic design project using a systematic process.
- Demonstrate a high level of competence in preparing digital artwork and pre-press
specification.
- Implement typographic and image-generating strategies appropriate to solving a
visual communication problem.