B.A.

(Hons) Visual Communication

Module: Investigation and Practice 1

Module Code: VC 202-860-05 (20 credits)

Lecturer: Katherine Szeto + Marta Kusztra Date: 10/10/2006 or 12/10/2006

Assignment 5: Energy conservation in China

Brief: Investigate what the public thinks about energy and energy
conservation in China.

Create a work for an exhibition that will make visible these

points of view.

You will focus on two opposing groups:

Young (people in their 20s) vs. Senior (retired, over 60)

Urban vs. Rural populations
Middle income vs. Lower income classes.

The groups you will be investigating will be determined in

class.

The project can take any form you choose, but keep in mind
that the work should be something that can be exhibited in a
museum, gallery or other exhibition space.

Learning Outcomes: Understand the issues involved in preparing a design concept

for delivery across a broad spectrum of graphic media.

Apply a higher level of independence in resolving a design

problem.

Finding solutions to creative problems utilizing appropriate

visual approaches

Manage a graphic design project using a systematic process.

Resolve technical and structural constraints in relation to

design process.

Demonstrate a high level of competence in preparing digital

artwork and pre-press specification

Expand upon creative and production skills applicable to a

variety of graphic and communication media.

Implement typographic and image generating strategise

appropriate to solving a visual communication problem.
Work Required: Students must submit:
1. Sketchbook documenting concept development;
2. Project presentation book
3. Final Design Outcome
Deadline: November 1st 2006

Assessment Strategy: Documentation of brainstorming and ideas generation. (20%)

Design processes involved in solving visual communication
problems. (20%)
Research files. (30%)
Stages of visual development through
sketchbook/screenshots. (10%)
Final design outcome, which reflects a high standard of finish
and functionality.(20%)

Project Weighting This project is worth 16% (sixteen percent) of the total
within the Module: Investigation and Practice 1 module mark.