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ASIAN INSTITUTE OF TOURISM

UNIVERSITY OF THE PHILIPPINES


Diliman, Quezon City

SYLLABUS

Course Number: T-168 Course Credit: 3 units 2nd Semester AY 2004-05


Course Title: AIR TRAVEL MANAGEMENT
Lecturer: Ms. Mona Luisa C. de Guzman
Office Location: Rm. 207 Bocobo Hall, UP Law Complex, Quezon City
Class Hours: Tuesdays & Fridays; 11:30AM - 1:00PM
Consultation Hours: Thursday; 8:00AM – 11:00AM
e-mail Address: vanguard20_ssc96@yahoo.com
Mobile Number: (0927) 642-6379

COURSE DESCRIPTION
The breadth & challenge of strategic problems --- current & future --- which
confront airline and airport executives. The course aims to cultivate an awareness
of the environment in which the airline and airport industry must function, both
today and in the future. Analysis of new approached, techniques and management
tools employed by effective airline and airport managers.

COURSE GOALS & OBJECTIVES


General: To give an overall view and background of Airline Operations both as a
phenomenon and as an industry of current principles, philosophies and
practices.
Specific: To provide concepts and tools with which to understand Airline Management
as a vital national and international activity.
Terminal: At the end of the course, students are expected to –
• Understand and be able to explain the important role that air
transportation plays in society, the economy, and the travel industry
Become familiar with the scope and responsibility of air transportation
especially in the tourism industry
• Develop an understanding of air travel management, including elements such
as marketing, finance, operations, and personnel via reading, class
discussions, guest speaker presentations, and a research project.
• Evaluate the role that government regulation has played in the development
and current structure of the airline industry.
• Develop an understanding in greater detail of some of the air carrier
management issues introduced.
• Gain further insight into air travel management issues through
presentations by guest speakers, exposure to air travel literature, and
research in the area and to be able to discuss these issues orally and in
writing.

COURSE REQUIREMENTS
This is an elective course offered to students who have taken TOUR 161. The
requirements for this class are divided into two categories: Individual and Group.

Individual Requirements
Long Exams
Mid-Term and Final Examinations are scheduled. Each student is required to take
these exams. The exams may consist of some combination of multiple choice and true
& false questions, essay questions, and/or problems. If a student missed the Mid-
Term his/her grade in the Final Exam will be the grade used for computation of the
Long Exams portion of the grade. FINAL EXAM SHOULD NOT BE MISSED. Failure to take
the final exams will result in an automatic grade of 5.0 for the course

Quizzes
These are objective short exams related to the topic discussed in class. May be
announced or unannounced.

Class Attendance and Participation


A large mark for participation indicates the commitment I am seeking from you. I
will mark you up for active participation. Attendance will be checked every meeting
at the start of the class (if you are not inside the room by then you will be
marked absent).

Greater than five unexplained absences will result in an automatic grade of “5.0”
for the course.

NOTE: Attendance will be checked at exactly 11:45AM (giving leeway to the students
who have classes inside the campus).
ASIAN INSTITUTE OF TOURISM
UNIVERSITY OF THE PHILIPPINES
Diliman, Quezon City

SYLLABUS

Thought Papers
These are reactionary write-ups about a topic listed for the course. This will
include ideas, comments, suggestions and reactions about the topic discussed in
class (I do not want a summary of the class discussion, I want your response and
opinions). Must be type written in a short bond paper (font: 12, arial; single
spaced). Thoughts must be presented in a clear, concise and organized manner. As
much as possible, there should be a guiding framework in the flow of your thought
paper. Each student is required to submit a maximum of 6 thought papers (refer to
Attachment A for a Topic). Thought papers must be submitted a meeting after the
topic was discussed and no later.

Group Requirements
Technical Reports
The class will be divided into four (4) groups. Each group will be tasked to do a
technical report on selected course topic from the outline. The report should
highlight the important concepts of the topic and must last for a maximum of 60
minutes or an hour. The group can use any method of presentation so long as it is
clear and concise. The reporting group is also required to submit a 15 page
(maximum) report (font: 12, arial; single space; short bond paper) excluding title
page ON THE 1st DAY OF REPORTING SESSION. The written report should give the details
of the oral report and must include the references used. Non-reporting groups
should be prepared after each report session for an objective quiz at the end of
the class discussion.

Facilitating Group Discussions (FGD)


For each technical report, a group will be assigned to be the discussion
facilitators. The group will be given the rest of the time to encourage the class
in discussing the technical report presented. The group can employ various methods
of facilitation as long as at the end of the period they are able to go over the
main points of the technical report.

Class Project
Some sessions of our meeting is allotted for a speak-up where an invited guest
speaker will talk on the specific topic. The role of the class would be to come up
with the speaker, the venue and needed logistics for this session. You will be
graded based on the results of the Speak-up and other factors such as logistics
arrangement, technical arrangement and the likes.

Research Paper
Each group is responsible for researching, writing, and submitting a research paper
comprised of 1) a title page, 2) twenty-five pages of text (typed, single-spaced;
arial 12 font), 3) a reference list and 4) figures. Individual quotes or
references (data, etc.) should be cited in the text using footnotes. SUBMISSION: ON
OR BEFORE THE FINAL EXAMINATION.

Groups will be assigned one of the topics below:


1. Airline Technical Operations Management: Organizational and Regulatory
Requirements
This paper should describe a basic organization structure for
airline technical operations, the major regulatory requirements it must
meet, and the most important principles of management it should consider:
e.g., employee relations, relationship to airline operations, out-
sourcing.
2. Managing Airline Legacy Carriers to Compete with Low-Cost Carriers
This paper should describe the leading operational differences between
the two tiers of carriers and how the legacy carrier needs to be managed
to be competitive.
3. The Relationship Between Airline Carriers and Airport Operators
This paper should describe how major and regional carriers should
operate to best complement each other’s business objectives with respect
to such considerations as route structures, ownership, fleet planning, and
labor relations; as well as airport development structures.
4. Labor Relations and PAL: What went wrong?
This paper should describe how Philippine Airlines managed to
overcome the labor strike and the implications of these events on the
airline operations with respect to such considerations as route
ASIAN INSTITUTE OF TOURISM
UNIVERSITY OF THE PHILIPPINES
Diliman, Quezon City

SYLLABUS

structures, ownership, fleet planning, marketing and most especially labor


relations.

These are research papers, not statements of opinion. You are expected to find
information on the subject you have chosen and describe your findings in your
paper. A few examples of good sources of information are: the textbook, the
Atlanta Journal and Constitution, Aviation Week and Space Technology magazine, Air
Transport World magazine, various web sites (faa.gov, dot.gov, airline web sites,
etc.) and personal interviews.

METHODOLOGY
This class is one of the elective courses in the BS Tourism Program; therefore, it
is assumed that students have taken the prerequisites of the course, so the
emphases are on concepts and philosophies of Air Travel Management. The course is
highly interactive between the class and the instructor. Various methods of
teaching will be employed in what is essentially an “experiential learning
environment”. Through research studies, article presentations and project
preparations, students will have the opportunity to use the concepts, ideas, and
strategies presented in class. Presentation and projects occur in both individual
(primarily) and team (occasionally) settings. Aside from that there will be
objective quizzes (announced and unannounced), group activities and long exams.

SCHEDULE OF MEETINGS
Please refer to Attachment A for Course Schedule and Topics.

BASES FOR GRADING


Grading Plan
Coursework will be weighted as follows:

COURSEWORK WEIGHT
INDIVIDUAL 60%
Participation/
10%
Attendance
Quizzes 20%
Thought Papers 20%
Midterm Exam 25%
Final Exam 25%
GROUP 40%
Class Project 30%
Technical Report 30%
Facilitating
20%
Group Discussion
Research Paper 20%
TOTAL 100%

Grading System

POINTS GRADE POINTS GRADE


EARNED EQUIVALENT EARNED EQUIVALENT
100 - 98 1.00 74 - 70 2.50
97 - 95 1.25 69 - 65 2.75
94 - 90 1.50 64 - 60 3.00
89 - 85 1.75 59 - 50 4.00
84 - 80 2.00 Below 50 5.00
79 - 75 2.25

READINGS/REFERENCES

Wells, Alexander T. Air Transportation: A Management Perspective, 4th ed. Belmont,


California: Wadsworth Publishing Company, 1999

Other related materials


ASIAN INSTITUTE OF TOURISM
UNIVERSITY OF THE PHILIPPINES
Diliman, Quezon City

SYLLABUS

ATTACHMENT A
Course Topic & Schedule

TOPIC METHOD TENTATIVE


SCHEDULE
Introduction, Course Overview Class Discussion 15 Nov (Tue)
Part 1. AVIATION HIGHLIGHTS
Aviation History & Background Lecture 18 Nov (Fri)
Highlights of Philippine Aviation Lecture; Class Discussion 18 – 22 Nov (Fri
& Tue)
Prognosis: Age of Low-Cost Lecture; Class Discussion 22 Nov (Tue)
Carriers
Part 2. AIRLINE AEROPOLITICS
Philippine Regulatory Framework Lecture 25 Nov (Fri)
Air Traffic Rights Lecture 25 Nov (Fri)
Degree of Liberalization Lecture; Class Discussion 25 – 29 Nov (Fri
& Tue)
Value of a National Flag Carrier Lecture; Class Discussion 2 Dec (Fri)
Role of Global Industry Lecture; Class Discussion 2 Dec (Fri)
Association
1. ICAO
2. IATA
3. AAPA
4. CAB
5. ATO
Part 3. AIR TRANSPORT INDUSTRY
COMPONENTS
Aircraft Manufacturers Lecture 6 Dec (Tue)
Airline Companies Lecture 6 Dec (Tue)
Airport Authorities Lecture 6 Dec (Tue)
Air Traffic Services Lecture 6 Dec (Tue)
Travel Agent, Tour Operators, Lecture 6 Dec (Tue)
Freight Agents
Air Travelers Lecture 6 Dec (Tue)
Part 4. AIRLINE ORGANIZATION &
FUNCTION
Introduction Lecture; Class Discussion 9 Dec (Fri)
Airline Administration Lecture; Class Discussion 9 Dec (Fri)
Commercial Airlines Lecture; Class Discussion 9 Dec (Fri)
Airline Finance Lecture; Class Discussion 9 Dec (Fri)
MID-TERM EXAMINATION Mid-Term Examination 13 Dec (Tue)
RESEARCH BREAK; Time for class No Class Session 16 Dec – 6 Jan
also to finalize arrangements for
1st Speak UP
ASIAN INSTITUTE OF TOURISM
UNIVERSITY OF THE PHILIPPINES
Diliman, Quezon City

SYLLABUS

TOPIC METHOD TENTATIVE


SCHEDULE
Part 5. AIRLINE ECONOMICS Parts: Parts:
Air Transport Industry
Aircraft Acquisition Technical Report 1 10 - 13 Jan (Tue
Aircraft Configuration & Fir)
Aircraft Utilization FGD (Group 3) 13 Jan (Fri)
Commonality Lecture; Summary 17 Jan (Tue)
Payload Range
Fuel & Oil
Outsourcing
Low-Cost Carriers
Impacts of Unforeseen Events
SPEAK-UP: Managing Airlines in Guest Speaker 20 Jan (Fri) –
Today’s Economy can opt to do
this on 21 Jan
(Sat)
Part 6. AIRLINE MARKETING Parts: Parts:
Airline Market Place
Airline Marketing Balancing Act Technical Report 2 24 – 27 Jan (Tue
Airline Marketing Management & Fri)
Process FGD (Group 4) 27 Jan (Fri)
Airline Marketing Mix Lecture; Summary 31 Jan (Tue)
 Products & Services
 Pricing
 Pipeline
 Promotion
Future of Airline Marketing
ASIAN INSTITUTE OF TOURISM
UNIVERSITY OF THE PHILIPPINES
Diliman, Quezon City

SYLLABUS

Free Day: Class must Finalize No Class Session 3 Feb (Fri)


Arrangement for 2nd Speak Up
Part 7. AIRLINE OPERATIONS
Reservations Parts: Parts:
 Itinerary Planning
 PNR Technical Report 3 7 – 10 Feb (Tue &
 Airline Rules Fri)
 CRS FGD (Group 1) 10 Feb (Fri)
Lecture; Summary 14 – 17 Feb (Tue
& Fri)
Ticketing
 ABC & other airline
manuals
 Airline Rules
 Manual & Automated
 Airfare Computation
Ground Handling Parts: Parts:
 Arrival
 Departure Technical Report 4 21 – 24 Feb (Tue
& Fri)
FGD (Group 2) 24 Feb (Fri)
Lecture; Summary 28 Feb (Tue)
Cargo
 Handling
 Sales
 Reservations
Other aspects of airline
operations
SPEAK-UP: Airport Management Guest Speaker 3 Mar (Fri) – can
opt to do this on
4 Mar (Sat)
Part 8. The Future Outlook of Air Lecture; Class Discussion 7 Mar (Tue)
Travel
COURSE WRAP UP Lecture; Class Discussion 10 Mar (Fri)
CLASS TRIP Field Trip TBA
RESEARCH BREAK No Class Session 14 – 17 Mar (Tue
& Fri)
FINAL EXAMINATION Final Examination 21 Mar (Tue)

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