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  • Students Required Texts For Academic Year 2011 2012

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    BCAT MODULE Writing Workshop 1& 2 CAT1001 and CAT 1003 Title of Text Evergreen: A guide to writing with reading Edition Publisher 9th Boston: Houghton Mifflin Company 4th New York: Pearson Education California Sage Required / Reference Required text Organizational Communication (CAT 2003) Introduction to journalism, Journalism Processes and Practices The Scribner handbook for writers Organizational Communication Required Text Required Text Principles of advertising, Advertising Processes and Practices (CAT 2004 and 2010 News Reporting and writing Principles of

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    BCAT MODULE Writing Workshop 1& 2 CAT1001 and CAT 1003 Title of Text Evergreen: A guide to writing with reading Edition Publisher 9th Boston: Houghton Mifflin Company 4th New York: Pearson Education California Sage Required / Reference Required text Organizational Communication (CAT 2003) Introduction to journalism, Journalism Processes and Practices The Scribner handbook for writers Organizational Communication Required Text Required Text Principles of advertising, Advertising Processes and Practices (CAT 2004 and 2010 News Reporting and writing Principles of

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    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    16 vues2 pages

    Students Required Texts For Academic Year 2011 2012

    Transféré par

    kuddlykuddles
    BCAT MODULE Writing Workshop 1& 2 CAT1001 and CAT 1003 Title of Text Evergreen: A guide to writing with reading Edition Publisher 9th Boston: Houghton Mifflin Company 4th New York: Pearson Education California Sage Required / Reference Required text Organizational Communication (CAT 2003) Introduction to journalism, Journalism Processes and Practices The Scribner handbook for writers Organizational Communication Required Text Required Text Principles of advertising, Advertising Processes and Practices (CAT 2004 and 2010 News Reporting and writing Principles of

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 2

    BCAT MODULE Writing Workshop 1& 2 CAT1001 & CAT 1003

    Author Fawcett, S. 2010

    Title of Text Evergreen: A guide to writing with reading

    Edition Publisher 9th Boston: Houghton Miffli n Company 4th New York: Pearson Education California Sage

    Required/Reference Required Text

    Organizational Communication (CAT 2003)

    Introduction to Journalism, Journalism Processes and Practices

    DiYanni, R., Hoy II, P. C. 2004 Papa, M., Daniels, T. and Spiker, B. (2007 Bailey, E. (2007) Bull, A. (2010).

    The Scribner handbook for writers Organizational Communication

    Required Text

    2007

    Required Text

    Writing and Speaking at Work 4th Multimedia Journalism: A Practical Guide

    N.Y. Prentice Hall Routledge

    Required Text Required Text

    Principles of Advertising, Advertising Processes and Practices (CAT 2004 & 2010

    Mencher, M. (2010) Lee, M. & Johnson, C. (2005

    News Reporting and Writing Principles of Advertising: A Global Perspective

    12th 2nd

    McGraw Hill USA: Wadsworth

    Required Text Required text

    BCAT MODULE Principles of Advertising, Advertising Processes and Practices and Creative Strategies in Advertising Public Relations Processes and Practices (CAT 2009) Principles of Advertising & advertising Processes and Practices (CAT 2004 & 2010 Communication Studio 16

    Author Altstiel, T. and Grow, J. (2005)

    Title of Text Edition Publisher Advertising Strategy: Creative USA: Tactics From the Outside In. Wadsworth Publishing

    Required/Reference Required text

    Seitel, F. ( 2010

    Practice of Public Relations

    11th

    New York: Routledge

    Required Text

    Jefkins, F. (1994)

    Public Relations Techniques

    New York: McGraw - Hill

    Required text

    Zettl, H, (2004) Alten, S. (2010) Messere, O Donnell and Benoit (2009)

    Video Basics 4 Audio in Media Modern Radio Production: Production, Programming, and Performance

    Wadsworth 9th 8th Wadsworth Wadsworth

    Required Text Required Text Required Text

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