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HCMCSchoolBasketballFes2valMILOCup

Objec&ve LeveragethesponsorshiptounderlineMilosbrand valueandNestlscommitmentforNutri2on,Health andWellness Developanewsporttrendforkidswhichconformity withsportac2vi2esinprimaryschoolsthrough introducing,guideandcompe2ngbasketballin primaryschoolforbothgirls&boys TodrawpublicaJen2oninbuildingcredible apprecia2onofsportinenhancingchildsworthin termofcharacter,discipline,selfcondence, leadership,teambuilding. Goodsportsvaluestoenhancechildsoutlookbrought byNestleandMILO:Sportshelpsbuildnotonly physicalbutmoreimportantlymentalstrength.

Strategies CooperatewithHCMCServiceofSportsSuccessful inorganizingBasketballFes2valforHCMStudents Beingtheexclusivesponsorforthisexci2ng basketballfes2valsince2006 Developawarenessofpeople,especiallychildren throughprovidingandinstallingbasketballstands forschoolsanduniformsforplayers InvitetheFilipinoCoachRickyMagallanes, currentlyocialCoachoftheHCMCityBasketball teamtoaJracttomediasaJen2on.

HCMCSchoolBasketballFes2valMILOCup
Keyac&vi&es Pressreleasedevelopmentanddistribu2on Mediahos2ngattheOpeningandClosing Ceremonies Dailyfollowupoftournamentac2vi2esand gameresults Collectinforma2onaboutprominentplayerfor communica2ngaboutthistournament Bylinear2cle/interviewpitching Newsmonitoringandreport Result openingandclosingmediaevents,aJendanceof 40media Mediacoverage:40newsclippings(30newsand 10ar2cles) Mediacoverageinprominentgeneral,youthand sportspublica2ons. TVcoverage:7newsairedonTV

HanoiNhiDongBasketballFes2val MiloCup2008
Objec&ve LeveragethesponsorshiptounderlineMilosbrandvalue andNestlscommitmentforNutri2on,Healthand Wellness Developanewsporttrendforkidswhichconformity withsportac2vi2esinprimaryschoolsthrough introducing,guideandcompe2ngbasketballinprimary schoolforbothgirls&boys TodrawpublicaJen2oninbuildingcredibleapprecia2on ofsportinenhancingchildsworthintermofcharacter, discipline,selfcondence,leadership,teambuilding. Goodsportsvaluestoenhancechildsoutlookbrought byNestleandMILO:Sportshelpsbuildnotonlyphysical butmoreimportantlymentalstrength.

Strategies CooperatewithVietnamBasketballUnion,Nhi DongnewspaperinorganizingBasketballFes2val forHanoichildren. Developawarenessofpeople,especiallychildren throughprovidingandinstallingbasketball standsforschoolsanduniformsforplayers Thetournamentisheldatameaningful2me whenthewholecitycelebratesits998th anniversaryandtheCitysLibera2onDay, October10toaJracttomediasaJen2on.

HanoiNhiDongBasketballFes2val MiloCup2008
Keyac&vi&es Pressreleasedevelopmentanddistribu2on Mediahos2ngattheOpeningandClosing Ceremonies Dailyfollowupoftournamentac2vi2esand gameresults Collectinforma2onaboutprominentplayerfor communica2ngaboutthistournament Bylinear2cle/interviewpitching Newsmonitoringandreport Result openingandclosingmediaevents,aJendanceof 40media Mediacoverage:55newsandar2cleclippings (48newsand7ar2cles) Mediacoverageinprominentgeneral,sportsand childrenpublica2ons. Radiocoverage:1newsonVOVradio TVcoverage:4newsairedonTV

HKPDFOOTBALLTOURNAMENT MILOCUP
Objec&ve Asasocialac2vity,contribu2ngNa2onalSport Fes2valbysponsoringthisexci2ngsport tournamenttona2onwideyouth. Promo2ngthishighlypopularsportamongschool childrenandhelpingtondtheyoungfootball talentsforthecountry. Goodsportsvaluestoenhancechildsoutlook broughtbyNestleandMILO:Sportshelpsbuild notonlyphysicalbutmoreimportantlymental strength. Strategies Thefootballtournamentisorganizedaspartof theNa2onalPhuDongFes2val Astheexclusivesponsor,NestlMILOwillgive uniformstoallplayersandprizesforthewinning teamswhichincludeNestlMILOsnutri2onal products

HKPDFOOTBALLTOURNAMENT MILOCUP
Keyac&vi&es Pressreleasedevelopmentanddistribu2on Mediahos2ngattheOpeningandClosing Ceremonies Dailyfollowupoftournamentac2vi2esand gameresults Collectinforma2onaboutprominentplayerfor communica2ngaboutthistournament Bylinear2cle/interviewpitching Newsmonitoringandreport Result AJendanceof20keymediaattheOpening andClosingTournament Mediacoverage:33newsclippings(28news and5ar2cles)and2TVreports

Objec&ve Asasocialac2vity,contribu2ngVietnamesechildrens growthbysponsoringuniformsforallVietnamAPSSO delega2onandnanceforHaiDuongsfootballteam VietnamstopfootballteamofthePhuDongSports Fes2valMILOCup2008. Nestl,viaitsbrandMILO,promotesahealthierlifestyle byprovidingasmanyaspossibleopportuni2esto Vietnamesechildrentogrowwithsports. Goodsportsvaluestoenhancechildsoutlookbrought byNestleandMILO:Sportshelpsbuildnotonlyphysical butmoreimportantlymentalstrength.

ASEANPRIMARYSCHOOLSPORTS OLYMPIAD HaiDuongVietnamstopfootballteam


Strategies Coopera2ngwithMOETinencouragingand crea2ngcondi2onstotaketheVNAPSSO delega2onpar2cipatetheAPSSOameaning sportcompe22oneventforASEANchildren. Astheexclusivesponsor,NestlMILOwillprovide uniformstoVietnamdelega2onandnancefor HaiDuongsfootballteam.

Keyac&vi&es Pressreleasedevelopmentanddistribu2onfor preevent,eventandpostevent Dailyfollowupoftournamentac2vi2esand gameresults Collectinforma2onaboutresultoftheVietnam delega2onandprominentplayerfor communica2ngaboutthistournament Bylinear2cle/interviewpitching Newsmonitoringandreport

ASEANPRIMARYSCHOOLSPORTS OLYMPIAD HaiDuongFootballTeam

Result AJendanceof15keymediaattheSendo Ceremony Mediacoverage:75newsclippings(54news& 21ar2cles)and8TVreports

HCMCSchoolBasketballChampionMILOCup2008
Objec&ve LeveragethesponsorshiptounderlineMilosbrand valueandNestlscommitmentforNutri2on,Health andWellness DevelopanewsporttrendforHCMyoungwithsport ac2vi2esinsecondandhighschoolsthrough compe2ngbasketballforbothgirls&boys TodrawpublicaJen2oninbuildingcredible apprecia2onofsportinenhancingyoungsworthin termofcharacter,discipline,selfcondence, leadership,teambuilding. Goodsportsvaluestoenhanceyoungsoutlook broughtbyNestleandMILO:Sportshelpsbuildnot onlyphysicalbutmoreimportantlymentalstrength.

Strategies CooperatewithHCMCServiceofSportsin organizingBasketballChampionforHCMStudents Beingtheexclusivesponsorforthisexci2ng basketballprizesince2007 Developawarenessofpeople,especiallyyoung throughprovidinguniformsforplayersand crea2ngtheinteres2ngplaygroundwhereplayer expressyourself. AJrac2ngtomediasaJen2onbecauseHCM SchoolBasketballChampionistodiscoverpoten2al athletesforthecitysbasketballteaminthe Na2onaltournament(HKPD).

Keyac&vi&es Pressreleasedevelopmentanddistribu2on Mediahos2ngattheOpeningandClosing Ceremonies Dailyfollowupoftournamentac2vi2esand gameresults Collectinforma2onaboutprominentplayerfor communica2ngaboutthistournament Bylinear2cle/interviewpitching Newsmonitoringandreport

HCMCSchoolBasketballChampion MILOCup2008

Result openingandclosingmediaevents,aJendanceof 40media Mediacoverage:55newsclippings(25newsand 30ar2cles) Mediacoverageinprominentgeneral,youthand sportspublica2ons. TVcoverage:8newsairedonTV

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