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Assignment Of Advertising and Sales Promotion On Top 20 Advertising Agencies in India

Post-Graduate Diploma in Business Management (Approved by AICTE , Government of India) (Equivalent to MBA) ACADEMIC SESSION 2009-2011

Submitted to: Dr. Urvashi Makkar CHAIRPERSON Marketing IMS GHAZIABAD

Submitted by: Pankaj Kumar Singh BM-09135 Mktg Group- 3

INSTITUTE OF MANAGEMENT STUDIES LAL QUAN, GHAZIABAD

(1) Ogilvy & Mather: This is one of the leading advertising companies in India
which inculcates a notion that devotion to the brand defines the profile of their company. This advertising firm is a subsidiary of WPP Group plc having offices in major metropolises including, Mumbai, Kolkata, Chennai, New Delhi and Bangalore. The objective of the company is to build brands. Top Executives: Piyush Pandey, executive chairman, SN Rane, co-executive chairman and COO, India and South Asia, Madhukar Sabnavis, country head, discovery and planning, regional director, thought leadership, Abhijit Avasthi and Rajiv Rao, national creative director(s) Clients: (1) Adidas, (2) McDonalds (3) Amyway, (4) Coca-Cola (5) Tata Steel. Recent Advertisements: (a) Brand: Cadbury Dairy Milk The Shubh Aarambh series of Cadbury Dairy milk. (b) Brand: Ceat Tyres Be Idiot Safe -- a dig at rash drivers and careless pedestrians. This time, Ceat sends home the right message. (c) Brand: Vodafone Delight Sweet and innocent - describes the value-added services from Vodafone. Vodafone is promoting "Delights", a world of exclusive deals and discounts, with a TVC featuring school girls in black and white films.

(2) J Walter Thompson India: Considered one of the premier advertising


companies in India that has the objective to make advertising a part of the life of the consumers. This is also world's best advertising brand with about 200 offices in 90 countries. JWT is the first ad company to introduce pioneer careers in ad for women, sex-appeal ads and also produced the first ever sponsored -TV program.

Top Executives: Colvyn Harris, CEO; Rohit Ohri, SVP and managing partner, JWT Delhi; Adrian Miller, chief creative officer, Delhi; Atika Malik, SVP, executive planningdirector; Tarun Chauhan, SVP and managing partner, JWTMumbai; Tista Sen, SVP and ECD creative head, Mumbai;

Clients: (1) Ford, (2) Vodafone, (3) Nestle, (4) Microsoft, (5) Johnson & Johnsons Recent Advertisements: (a) Brand: Airtel The street dance performance by Harihardas accompanied by Oscar winner A R Rehman's music, this commercial talks about Live entertainment on Airtel's upcoming 3G service. (b) DLF IPL- Most of the IPL ads are brilliant The Manoranjan ka Baap ad in 2008, the one with Andrew Symonds, etc. The recent DLF IPL 2010 Saare Jahan Se Accha campaign created by JWT welcomes the series back home with a we missed you too note. (c) Khaitan Fans: JWT has created a new music video for Khaitan fans, which has the agency's executive creative director Senthil Kumar don the director's chair, besides wearing the writer's hat.

(3) Mudra Communications Private Limited: Another major player in Indias advertising industry is Mudra Communication, which has been in operation since its establishment in the year 1980 at Mumbai. Recently the advertising firm declared the addition of public relations, rural marketing, and event management. Top Executives: Madhukar Kamath, group CEO and MD, Pratap Bose, COO, Mudra Group and CEO, Mudra Max and Ignite Mudra, Jude Fernandes, executive director, Mudra Group and CEO, Mudra India,

Sandeep Vij, executive director and chief knowledge officer, Mudra Group and CEO DDB Mudra, Clients: (1) Dabur, (2) Diet Pepsi, (3) Electroloux, (4) FEMINA, (5) Godrej Recent Advertisements: (a) On Your Mark, Get Set, Go - Mudra Max whistled for Standard Chartered Mumbai Marathon 2011 (b) Build-ing your Childs future in the coming years. Mudra Max executes an OOH innovation for Birla Sunlife Insurance. (3) Street Smart generates massive visibility for Disney XDs Marvel Spider Man.

(4) FCB- Ulka Advertising Limited: One of the best Indian advertising
companies in this arena is FCB-Ulka Advertising Ltd. Ranking tenth in the world the ad agency has about 188 offices in 102 countries. Their aim is to reflect the needs of the brand and not the personality of the brand. It has about 500 professionals and does not entertain prima donnas. Top Executives: Anil Kapoor, chairman emeritus, Arvind Wable, executive director and CEO - Delhi, M G Parameswaran (Ambi), executive director & CEO - Mumbai, Nagesh Alai, executive director & CFO,

Clients: (1) Tata Motors, (2) Whirlpool, (3) Amul, (4) Zee Network, (5) Hero Honda. Recent Advertisements: (a) Brand/Advertiser: Tata Docomo Advertisement where the conversation goes between interviewer and the interviewee. You are hired!!!! (2) Most of the recent launches such as Passion Pro, Splendor NXG selfstart,Video has been conceptualized by Draft FCB Ulka.

(3) Lemon Mobiles new advertisements. (5) Rediffusion- DY&R: This advertising company of India has created a benchmark in the field of creativity. India's 5th largest advertising company is Rediffusion, which offers a wide array of integrated pr services for external and internal communications. The primary strength of the company lies in the media relations. Top Executives: Diwan Arun Nanda, chairman and MD, D Rajappa, president, Arvind Mohan, CSO, Minakshi Achan, CCO, N Padmakumar, NCD. (3) Bombay Realty, (4) ITC (Digital), (5)

Client: (1) MTS, (2) PepsiCo, Kingfisher Airlines (Digital)

Recent Advertisements: (a) Ace Ka Dum campaign of TATA (b) Client: Tata Sky (c) Indigo Vista (New series)

(6) McCann- Erickson India Limited: The prominent name among the best advertising companies of India is McCann-Erickson India Ltd. They define work in relation to the impact that advertising has on the lives of masses. The testimony of the company in which it firmly believes is the campaign of Coca -cola-'Thanda Matlab Coca Cola'. Top Executives: Prasoon Joshi, executive chairman, Sanjay Nayak, president McCann Worldgroup, Govind Pandey, president McCann Erickson, Manoj Singh, CFO.

Clients: (1) Coca-Cola, (2) Master Card, (3) Intel, (4) Nestle, (5) General Motors Recent Advertisements:

(a) Brand: Alpenliebe: Greed -- Alpenliebe's ongoing theme is well reflected in this commercial. (b) Brand: MetLife India Meaningful and delightful is how one can describe this Metlife commercial.Being a simple commercial, the main idea immediately engages the audience. (c) Brand: Happy Dent Radio Jingles The new concept of showing the whiteness of teeth through a unique way of introducing the jingles.

(7) RK Swamy/ BBDO Advertising Limited: It maintained the record of


remaining consistently among the top ten advertising agencies in India. Established in 1973, this advertising reached great heights. This is also India's No.1 research company in the market sector and is fully run by Indians. Brand Equity is an integral part of the company. Top Executive: Srinivasan K Swamy, chairman, Shekar Swamy, group CEO, V S Chakrapani, director, K L Venkatasubramanian, CFO

Clients: (1) Airline & Hospitality: Air India, Mercure, Homestead Residences (2) Automative & Related: Mercedes India Ltd, Suzuki Motorcycles, Birla Tyres. (3) Consumer Durables: Futura Cookers, Orient Fans, Nilkamal (4) Fast Moving Consumer Goods: Rasna, Wipro Shikakai soap (5) Financial Services: RBI, SBI, NABARD etc.

Recent Advertisements: (a) Valvoline Engine Oils (b) Raymond new Advertisement (c) Advertised brand: RAGE MOBILESAdvert title: ADAM'S

(8) Grey Worldwide India Private Limited: A significant contributor in


Indias growing ad domain is Grey Worldwide (I) Pvt Ltd. The company is primarily based in Mumbai and has offices in Kolkata, Ahmedabad, Bangalore and New Delhi. It is a subsidiary of Grey Worldwide. The company specializes in advertising and marketing services. Top Executives: Nirvik Singh, chairman and CEO, Grey Group Asia Pacific, Jishnu Sen, COO, Grey India, Bindu Sethi, CSO, Asia Pacific, Malvika Mehra and Amit Akali, NCDs, Sudhir Nair, VP and head, Grey Digital, Tara Kapur, VP and head, Grey Public Relations

Clients: (1) GSK, (2) Kraft, (3) Proctor & Gamble, (4) Coca-Cola, (5) Canon Recent Advertisements: (a) NFL (National Football League): A 30 minute for all four seasons which promotes NFL (b) Client: GlaxoSmithKline Beecham Creative Agency: Grey Worldwide (India) Pvt. Ltd. (c) New campaign designed for Reliance Communications.

(9) Contract Advertising Private Limited:. This is among the leading


advertising agencies in India. It is one-to-one customer lifecycle management advertising agency. It was founded in 1992 at Mumbai and it has been offering a wide range of services like online marketing and strategy and many others.

Top Executive: Ravi Deshpande, chairman and chief creative officer, Umesh Shrikhande, chief executive officer, Rohit Shrivastava, executive VP (planning), K Vivek Kamath, executive VP (finance), MS Balaji, executive VP (Bangalore and Chennai head), Kumar Subramaniam, executive VP (Mumbai head),

Clients: (1) Pepsi, (2) Volkswagen, (3) Fiat, (4) Master foods, (5) Ten Sports Recent Advertisements: (a) New campaign of Spicejet designed by Contract Advertising Private Limited. (b) New campaign of Royale Play which states Bring back the spark with a Royal Play Surprise. (c) New campaign of Dominos Double Burst Pizza- Double The Happiness.

(10) Leo Burnett India Private Limited: It has a noteworthy presence in


about 96 offices in 10 countries. This advertising agency was awarded the 'Worldwide Agency of the Year' in 2004.They are proficient in explaining how a single image is worth thousand words and can break the barriers of language but not at the cost of the ad's emotional power.

Top Executive: Arvind Sharma, chairman of Indian sub-continent, Nitish Mukherjee, MD, K V Sridhar, national creative director, Rajeev Sharma, national planning director, Samir Gangahar, executive director-Delhi

Clients: (1) Samsung, (2) McDonalds, (3) Orange, (4) Fiat, (5) China Telecom

Recent Advertisements: (1) Created campaign for KBC Season 4 (2) McDonalds (Awarded by ERAA in 2010) (Exchange for Media Advertising Awards) (3) Maaza Milky Delite

(11) Euro RSCG Advertising Private Limited: Euro RSCG started the year
with a development on the global level, when the agency found itself on the Unilever digital roster. It was in the news for campaigns for HDFC Banks My Favourite offering, Geojit BNP Paribas, Max New York Life Shiksha Plus, Bharat Petroleum corporate campaign, MAK lubricants, and INQ Mobile Top Executives: Suman Srivastava CEO Satbir Singh, CCO Sandeep Gupta, CFO Sanjoy Gupta, directors Narayan Devanathan, skill leaders

Clients: (1) Reckitt Benckiser, (2) IBM, (3) Unilever, (4) HSBC, (5) Airtel Recent Advertisements: (1) Campaign of Indian Idol 5 (2) Voltas Hertis ACs (3) UP Tourism (Print Media)

(12) Pressman Advertising and Marketing Limited: One of Indias


leading independent full-service advertising agencies, with all round capabilities and a strong reputation built over more than four decades. Providing advertising, design, media planning and buying, market research, digital solutions and public relations services to hundreds of clients. Executive Board: Navin Suchanti (Director) Clients: (1) Adani Enterprises Limited, (2) Axis Bank Ltd, (3) IRCTC Ltd, (4) Mother Dairy, (5) Swaraj Mazda

Recent Advertisements: (a) Latest Campaign of Mother Dairy (b) Damodar Valley Corporation (c) GSK Pharma.

(13) Madison Communications Advertising Limited: Madison World is a


22 - year - old diversified communication group, with 20 units across 9 specialized functions in Advertising, Media, Out-Of-Home, PR, Rural, Retail, Entertainment, Mobile and Sports; employing over 800 communication professional across cities in India, Sri Lanka and Thailand. The gross billing of Madison World is Rs. 25 billion. Executive Board: Sam Balsara (Chairman & MD) Prabha Prabhu ( CEO) R Seshadri (MD, Anugrah Madison) Clients: (1) Airtel, (2) Asian Paints, (3) Blue Star, (4) Britannia, (5) Cadbury Recent Advertisements: (a) Company Airtel (b) The new campaign for Pidilite. (c) The new campaign for Zee Entertainment Television.

(14) Oberoi Multimedia Limited: Oberoi Multimedia Limited is a renowned


multimedia company with its operations spread all across the country. Clients: (1) All India and International: (2) All India: (4) All India & International: (5) Kapila Pashu Aahar: Priyagold Biscuits, Freshgold Juice Kayamchurna Lal Qila Basmati Rice Northern & Western India

(3) Central, Northern & Western India: Yellow Diamond Tea

Executive Board: Anand Swarup (Managing Director) Recent Advertisements: (1) Zen Mobiles: Featuring Amitabh Bachchan introducing the village scene. (2) Lal Qila Basmati Rice new advertisement directed by Bhaskar Chakraboraty. (3) Priyagold Fresh Fizzy Drink Advertisements featuring Vivek Oberoi.

(15) Percept Advertising Limited: In 2010, Percept/H managed to win major accounts like Gitanjali Groups Asmi and Shuddhi brands, along with Carlsberg and the Unique Identification Authority of India (Aadhar). The agency continued its work for Toyota and launched the campaigns for Fortuner and other MUVs from their stable. However, the agency also lost some key businesses like MTNL and Beetel. Clients: (1) Ford, (2) Mercedes Benz, (3) ROCOCO, (4) Countryside Properties, (5) ROYALS SHOPPING. Executive Board: Prabhakar Mundukar (CEO) Harindra Singh (Vice-Chairman and Managing Director) Shailendra Singh ( Joint Managing Director) Ajay Upadhyay ( Director) R.K. Chaturvedi ( Non- Executive Director) Recent Advertisements: (1) CITIZEN Watches (2) CARRIER- Toshiba Air Conditioners (3) Gitanjli Asmi: Featuring Priyanka Chopra

(16) Ambience Darcy Private Limited: The company now commonly known
as Ambience Publicis Advertising Limited occupies a dominant position among the league of other advertising agencies. Publicis Ambience Private Limited has won

the creative duties for V-Guard. The win has come after a multi-agency pitch where Mudra and Contract Advertising were other participants. Clients: (1) Times of India Group(Planet M Music Store) (2) Emami Group of Companies (3) Proctor and Gamble (Whisper, Vicks) (4) TVS Suzuki (Suzuki Shaolin Motorcycle) (5) Philips India Limited (Domestic Appliances) Executive Board: Ashok Kurien (Chairman) Recent Advertisements: (1) Volkswagen Scirocco (Top Gear) (2) VOLVO -Volvo Drive (3) HP- HP Print.

(17) Bates India Limited: Bates India Private, Ltd. provides services in
advertising, media investment management, information, insight and consultancy, public relations and public affairs, branding and identity, healthcare, and media and event management. Bates India Private, Ltd. was formerly known as Bates Clarion. The company is based in Mumbai, India with additional offices in New Delhi and Kolkata, India. Bates India Private, Ltd. operates as a subsidiary of WPP Group plc. Clients: (1) MTV, (2) Monte Carlo, (3) Fortune India, (4) TVS Motors, (5) Colgate Palmolive Executive Board: Sandeep Pathak (CEO), Ujjal Gupta ( COO and CFO) Rana Barua (Vice- President), Sonal Darbal (Chairman) Recent Advertisements: (1) Created new Advertisement of Fiat Linea (2) Max Bupa Insurance (3) Monte Carlo

(18) Triton Communications Limited: Triton Communications, which was started in 1991 by two advertising professionals Munawar Syed and Ali Merchant today manages a whole host of big clients. Perhaps it is just one of the few truly Indian agencies which is successfully making its mark globally. Founded in 2007, Triton Communications is a new breed of outsourced consulting designed to support their clients at all levels with reliable and professional design, development and administrative staff. The message was We deliver results to see you win. Clients: (1) BPL Sanyo (2) Venkys (3) Kumar Builders (4) Wagh Bakri (5) Air Freight Executive Board: Munawar Syed (Director) Recent Advertisements: (1) Vini Group ( TVC of White Tone Face Powder) (2) Fujifilm (3) Hamdard Rooh Afza

(19) Lowe Lintas Advertising Limited: Founded in 1939 as a part of


Hindustan Unilever, Lowe Lintas is one of Indias largest and most storied communication groups. Headed by Chairman and Chief Creative Officer R. Balakrishnan (Balki) and CEO Joseph George, Lowe Lintas employs over 650 people across eight divisions and nine cities all over India. Lowe Lintas India leads global and regional communication for several Unilever and Johnsons Baby brands. We are a guiding light for Lowe offices in South Asia. Clients: (1) Clinic Plus, (2) Closeup, (3) Fair & Lovely, (4) Fastrack, (5) Expedia Executive Board: 1.R. Balki ( Chairman & Chief Creative Officer) 2.Joseph George (Chief Executive Officer)

3.Fali Vakeel (Chief Operating Officer) 4.Sashroonk Munsiff (Finance Director)

Recent Advertisements: (1) Jaago India Jaago Campaign Tata Tea Politician Advertisement. (2) Company Micromax Product Micromax Mobile Advertisement Company Lowe Lintas (3) Grasim Industries new advertisement.

(20) TBWA Anthem Private Limited: TBWA is an independent, privatelyowned advertising agency with offices in 16 cities around the world. The company was started in Europe and made a mark in the United States by promoting European products, such as Absolut vodka and Evian water. With a reputation for creativity and emphasis on international scope, TBWA is poised for a greater role in the global advertising market.

Clients: (1) Yamaha Motor India (Yamaha Crux, Yamaha YBZ) (2) Sundaram Mutual Fund, (3) Fosters India, (4) NIIT, (5) Sanjivani Remedies ( Sanjivani Healthcare)

Executive Board: KGeorge John ( Chairman & Managing Director) Recent Advertisements: (1) Standard Chartered (2) Loop Mobiles (3) VISA

REFERENCES (i) Campaign India Agency Report: 2010 (ii) Official website of the Advertising Agencies (iii) www.rediff.com (Article on Most Popular advertisements since Oct, 2010) (iv) www.chillibreeze.com ( Indias Top 20 advertising firms)