Mission: Mission "To emerge as the leading company offering a comprehensive range of life insurance and pension products

at competitive prices, ensuring high standards of customer satisfaction and world class operating efficiency, and become a model life insurance company in India in the post liberalization period Vision: Vision Attain high standards of efficiency and professionalism and core institutional values comparable to the best in the field Possess worldclass standards of efficiency and professionalism rooted in the core institutional values of the State Bank Group To be a committed, caring and responsible corporate citizen To provide a satisfying work environment with opportunities for learning, self development and self-actualization SWOT Analysis : SWOT Analysis Weakness Less branch office Less sales force PSU attitude Strength No. 1 Private Life Insurance company in India (as on 200910) High market share & total market share Good growth rate Banding of product Opportunity Brand Image Huge opportunity to reach out to more people Market potentiality in Rural markets Threats Huge competition New entrants New tie-ups of competitors with innovative distribution channels Mission : "To emerge as the leading company offering a comprehensive range of life insurance and pension products at competitive prices, ensuring high standards of customer satisfaction and world class operating efficiency, and become a model life insurance company in India in the post liberalization period".

Values : Trustworthiness Ambition Innovation Dynamism Excellence