Syllabus for the 1st Internal Assessment (Mid Term) to be held on and from 21st Oct2011 Name of the

Faculty: Sankha Suvra Sanyal Subject: Consumer Behaviour Chapter 1: Chapter 2: Chapter 3: Chapter 4: Chapter 5: Chapter 6: Chapter 7: Chapter 8: Chapter 9: Chapter10: Chapter11: Chapter12: Chapter13: Chapter14: Chapter15: Semester: III Specialization: Marketing

Consumer Behaviour: An Overview Consumer Research Market Segmentation Consumer Needs and Motivation Learning and Involvement Personality and Consumer Behaviour Consumer Perception Consumer Attitudes, values and Lifestyles Factors Influencing Consumer Behaviour Role of Communication and Opinion Leadership Models of Consumer Decision Making Consumer Decision Making Word of Mouth Communication Consumer Relationship Management Consumer Protection

Pattern of Question: Group A: Application Based (To attempt 2 out of 4 questions) Group B: Knowledge Based (To attempt 1 out of 3 questions) Group C: Case Study (Compulsory) followed by questions 2X10 marks 1X15 marks 1X15 marks

Syllabus for the 1st Internal Assessment (Mid Term) to be held on and from 21st Oct2011 Name of the Faculty: Sankha Suvra Sanyal

Subject: Advertising & Brand Management Semester: III Chapter 1: Chapter 2: Chapter 3: Chapter 4: Chapter 5: Chapter 6: Chapter 7: Chapter 8: Chapter 9: Chapter10: Chapter11: Nature and Scope of Advertising Social and Economic Effects of Advertising Advertising Campaign Planning Advertising Budget Media Planning Copy Design and Development Advertising Agency Measuring Advertisement Introduction to Brand Management Brand Association Brand Strategy

Specialization: Marketing

Pattern of Question: Group A: Application Based (To attempt 2 out of 4 questions) Group B: Knowledge Based (To attempt 1 out of 3 questions) Group C: Case Study (Compulsory) followed by questions 2X10 marks 1X15 marks 1X15 marks