WELCOME

March 13, 2008

Donna Scrutchins
Project Coordinator
Chicago Department of Public Health
REALITY Illinois @Chicago

OVERVIEW
 REALITY Illinois @ Chicago is…
• an anti-tobacco campaign developed by teens

• funded by the Illinois Department of Public Health

(IDPH) via the Illinois Tobacco-Free Communities Program (ITFC).

• 14 chapters across the state

Chicago Department of Public Health (CDPH) is a local chapter

• Teens (13 –18)

leadership roles to educate peers, communities on dangers of
tobacco product
catalysts for change in community view of tobacco use
expose deceptive marketing practices of tobacco companies.
It doesn't matter who you
are, where you come
from…
ROLES
• Chicago Department of
Public Health
• Community-based
Organizations
• High Schools
• Other Interested Parties

must
The ability
to identify a staff member
triumph to serve as
begins REALITY Illinois @ Chicago
with you. Coordinator.
Always.
 GOALS
Support the 4 goals of the ITFC statewide campaign:

 prevent the initiation of tobacco use among young

people

 eliminate exposure to secondhand smoke

 promote tobacco cessation among youth and

adults and

 identify and eliminate tobacco-related disparities

among specific population groups
 OBJECTIVES
Create a united front
against the tobacco industry

Spread the word

about the adverse health effects of tobacco
products

Expose the lies and tactics

Big Tobacco uses to target our teens
RESPONSIBILITIES

Recruit
Form
Plan
Host
Attend
Implemen
t
 RESPONSIBILITIES
• Recruit teens ages 13- • Implement/deliver
18 a tobacco counter-
• Form and maintain marketing
teen advisory panel campaign utilizing
• Plan, conduct and the four goals of
report activities to ITFC.
CDPH’s coordinator, The media
Cynthia Gardner. campaign will be a
• Host training meetings collaborative effort
to educate teens on of all Coordinators.
tobacco control issues. Witherspoon
• Attend meetings as Marketing, Group
Inc. will provide
needed by CDPH and
technical support.
IDPH
SPECIAL EVENTS / ACTIVITIES
Samples:
• KICK BUTTS
DAY
• World No
Tobacco Day
• Summer
Festivals
• Workshops/Fo
rums
• Parades
• Community
Rally
• Chicago
Contest
• PSA (radio,
TV, print)
SPECIAL THANKS
IMAGINE AND BELIEVE
Our teens are the
future…..
Our teens can pave
the way…..
Our teens are ready
for a change…..

IMAGINE
THAT!
Thanks for your
support !!