MULTIPLE CHOICE SINGLE RESPONSE & FILL UP & TRUE OR FALSE

1. In marketing concept who determines the shape of “Marketing Mix”?

Ans: Buyers

2. Segmentation helps to identify the most profitable customers that u can develop
relationships with.

3. It is common to refer ur old customers on gender bias  False

4. P=D in marketing mix’s means Ans:Distribution

5. People as an element of expanded marketing mix are referred as soul

6. Data  Information Knowledge….I think the question for this is” ---- is
acquired when information is analyzed”…Not sure

7. Directory is source for Published data. I am not sure abt this answer …In book it
is given as kothari industrial directory but all the other options were not suitable.

8. In SDS model D stands for Database

9. Data mining  business analyst….

10. Prospecting means ______

11. First step in sales activity : Sales information sent

12. Managing sales process means activity management

13. Your CRM strategy must have a well developed, integrated program that
facilitates relationship building.

14. CRM is only for Big enterprises  False

15.______ is the key for implementing CRM

MULTIPLE CHOICE MULTIPLE RESPONSE & MATCH

1. In relationship marketing following takes place

Long term focus,Customer interaction etc…Page no :18

2.SFA Means

Automating the sales,sales management process in order to give effective service to

the customers and consumers..P.No:25

3.How will you improve listening

Stop talking,observe verbal & nonverbal messages,ask questions and clarify

4.How will you search for loyal customers P.No:71

Your existing customer references,looking for high level if customization,Reachable

customers

5.Postive forces that plug leaks P.no:76

Highly motivated staff,quality,quick response time to customer requirements

6.Financial Bonds include P.no:80

7.Data is P.no:125

Raw,bundle of facts and figures

8.Data mining is P.No :132….Read the definitions and answer the questions

9. Primary data  collected for specific purpose

Secondary Data  Collected for other purpose

Internal Data  available within company

External data Available outside company

Not very sure abt this match the following…check out once b’fore u ans

10.Positive motivation includes: P.no:156

11.These are touch points of Operational CRM P.no :200