MARKETING QUIZ

 This world famous direct marketing

company was founded by Rich Devos
and Jay Van Andel in 1959. Name it?
 What's the term used for adding
nonessential features to make a product
more appealing than it is?
Which company launched '.Beat' range
of
hi-tech watches in India?
 In bargaining terms what is known as
"Cherry Picking"?
 Which brand got its name from a
Sanskrit word which means "Priceless"?
 Expand CIPLA?
 Which international organization got its
name because, when it was first started,
its members would meet in turn in each
other's homes
 Which international brand was founded
by Adrian Dasley, Larry Hillblom and
Robert Lynn?
 What does SIM stand for in cellular
telephone industry?
 What does the abbreviation FFP stand
for as in airlines jargon?
 If you buy health drink brands you would
have noticed the words RDA Balanced
Formula on it. What does it mean?
 Name the personality who designed the
famous Sunflower logo of Wipro?
 Identify the personality
 Which multinational owns the brand
georgia(ice coffee):
 Which magazine carries the adline “if
women are not climbing the corporate
ladders, it is because they are taking the
elevator
 The city with the biggest centre of
manufacture of automobiles in the world
 Hollywood star George Clooney has been
quite critical of China's role in Sudan.
Which brand that he endorses is one of
the 12 worldwide partners for the Beijing
Olympics to be held this year?
 A lot of the traditional 20th century sales
theory and training was influenced by
the 1937 book 'How to Win Friends and
Influence People'; who wrote it?
 A lot of the traditional 20th century sales
theory and training was influenced by
the 1937 book 'How to Win Friends and
Influence People'; who wrote it?
 Who wrote the book-Seven Habits of
Highly Effective People
 Which is the first Indian company to be
listed on the NASDAQ
 Which marketing expert said that,
"Marketing takes a day to learn, but
unfortunately it takes a lifetime to
master" ?
Identify the
logo
 Identify the cities that the teams
represent

Royal Challengers
 Super Kings
  Dare Devils
 Kings XI
 Knight Riders
 
 Identify the logo
 Largest Indian advertising group
 The market logistics calls for ILS. Expand
ILS
task
 Tupperware in India: What is their
distribution strategy?