PINES CITY COLLEGES COLLEGE OF TOURISM AND HOSPITALITY MANAGEMENT COURSE SYLLABUS IN TM 412 1st SEMESTER SY 2011-2012 PCC

PHILOSOPHY Pines City Colleges believes that education makes a man and that a holistic education brings about the most desirable changes in an individuals personal and professional life. Vision of CTHRM CTHRM envisions to be one of the top school of choice in the tourism and hospitality studies focused on delivering exceptional education through research and productivity to the development of highly competent and committed students and graduated who will serve as ambassadors in the development and enhancement of life. Mission of CTHRM CTHRM aims to provide consistent and reliable quality services to our students by understanding their individual needs, clearly defining our roles and responsibilities, by empowering our staff, by demanding accountability and by measuring our effectiveness. I. COURSE TITLE: CRUISE SALES AND MANAGEMENT II. COURSE DESRIPTION: This course explores the travel industry by developing an understanding of the reference materials used to market cruise for domestic and international destinations. Course Credit: Contact Hours: 3 units lecture 3 hours lecture/week 54 hours of lecture/term

III. COURSE RATIONALE Cruising has been considered a global phenomenon; statistic shows the growing popularity of the cruise industry. This course aims to study the essential feature of cruises and how it contributes to the Tourism Industry. IV. COURSE OBJECTIVES By the end of the course, students should be able to:

1. Analyze the past, present and future of the cruise industry; 2. Analyze the services of the cruise industry from a travelers perspective. Identify routes, schedules, fare specials, and vacation packages; 3. Reflect on the issues affecting the cruise line industry and explain the psychology of selling cruises to prospective clients; 4. Observe the importance of capitalizing in the sale of cruise vacation packages to a much wider audience; and 5. Exert effort in producing cruise brochures in relation to the travel. V. COURSE CONTENT UNIT 1. Contemporary Cruise Operations 3 hours June 16-17, 2011 A. Specific Learning Objectives: At the end of the unit, the students should be able to: 1. Define elements of cruising. 2. Identify the history of cruising. 3. Critically reflect on the image of cruising and consider different types of cruises. 4. Discuss the scale and scope of the cruise market. B. Topics 1. 2. 3. 4. 5. The Elements of Cruising A History of Cruising The Image of Cruising The Cruise Market Cruise Brands

Reference Gibson, pp. 1-21 Graham, pp. 9-19 Mancini, pp. 1-13 Vladimir, pp. 1-33 UNIT 2. Selling Cruises and Cruise Products 6 hours June 23-24, 30-July1, 2011 A. Specific Learning Objectives: At the end of the unit, the students should be able to: 1. Carry out a cruise reservation. 2. Analyze six types of experienced cruisers. 3. Propose an effective cruise solution to most clients needs. B. Topics 1. The Market

2. 3. 4. 5. 6.

The Cruise Operators The Travel Agent Loyalty The Cruise Product Brand Values and Vessel Classification

Reference Cartwright, pp. 53-125 Gibson, pp. 17-32 Mancini, pp. 15-26 UNIT 3. Cruise Geography 21 hours July 7-8, 14-15, 21-22, 28-29, August 4-5, 11-12, 18-19, 2011 A. Specific Learning Objectives: At the end of the unit, the students should be able to: 1. Describe the importance of geography to cruising. 2. Define the worlds major cruise regions and itinerary patterns. 3. Identify each regions seasonal patterns. B. Topics 1. 2. 3. 4. 5. 6. 7. 8. 9. Primary Cruising Regions: The Caribbean Eastern Caribbean: The Bahamas Western Caribbean Southern Caribbean Europe and the Mediterranean Sea Northern Europe Southern Europe North America Oceania and the South Pacific

Reference Cartwright, pp. 125-167 Gibson, pp. 43-68 Mancini, pp. 93-114 UNIT 4. Planning the Itinerary 12 hours August 25-26, September 1-2, 8-9, 15-16, 2011 A. Specific Learning Objectives: At the end of the unit, the students should be able to: 1. Describe what considerations are being taken before a passenger actually buys. 2. Relate what influence clients from trying the cruise experience.

B. Topics 1. 2. 3. 4. What is Cruise Destination? What makes a good Port Call? Tourist Motivation Shore Excursions

Reference Dervaes, pp. 75-99 Dickinson & Vladimir, pp. 117-148 Gibson, pp. 70-91 UNIT 5. Working on Board 6 hours September 22-23, 29-30, 2011 A. Specific Learning Objectives: At the end of the unit, the students should be able to: 1. Explain how and where professionals learn about the cruise vacation experience. 2. Explain what sea-based cruise staffs do. B. Topics 1. The Role and Responsibilities on a Cruise Ship 2. The Shipboard Culture: Managing a Multicultural Crew Reference Gibson, pp. 91-100 Graham, pp. 128-151 Mancini, pp. 74-75 Vladimir, pp. 63-92 UNIT 6. Health, Safety & Security 6 hours October 6-7, 13-14, 2011 A. Specific Learning Objectives: At the end of the unit, the students should be able to: 1. Explain the need for maintaining sanitation and safety at sea. 2. Define what Noro Virus is and how it affects the cruise liner. 3. Identify which passenger is categorized as having special needs. B. Topics 1. Centers for Disease Control & Vessel Sanitation Program 2. The Noro Virus

3. 4. 5. 6.

Vessel Sanitation Program Inspection Safety at Sea Assessing Risk Providing a Service to Customers who have Special Needs

Reference Dervaes, pp. 21-26 Gibson, pp. 137-148 VI. COURSE METHODOLOGY 1. 2. 3. 4. 5. 6. 7. VII. 1. 2. 3. 4. 5. 6. 7. Lecture Recitation Research Reporting Audio Visual Presentation Case Analyses Library Research COURSE REQUIREMENTS Attendance Quizzes Seatwork and Recitations Assignments Report Paper Prelims, Midterms, and Final Examinations Other Requirements: The students might be asked to join for exploration purposes a cruise line, which have domestic destinations to be conducted in conjunction with the school calendar. The following are to be given great considerations: to stipulate beforehand the fares, routes or itineraries and ports of embarkation. Apply skills on how to make a successful individual and group reservations following the adage Experience is by far the Best Teacher. In the event, this will materialize; the students are expected to provide comprehensive reports with accompanying photos of such activity.

VIII. BASES OF EVALUATION Quizzes, recitations, oral reports, written reports, assignments, attendance, and major examinations will be the bases of evaluation. Grades will be computed according to the institutional policy: Prelim Grade Midterm Grade Tentative Final Grade FINAL GRADE = 70% CS + 30%Prelim Exam = 60% CS + 40%Midterm Exam = 50% CS + 50%Final Exam = Prelim Grade + Midterm Grade + Tentative Final Grade 3

IX. BIBLIOGRAPHY Baird, C. (2006). The Development and Growth of the Cruise Industry, Butterman Heinemann [Instructors Copy] Dervaes, C. (2003) Selling Cruises, Thomson Asian Editor, Delmar Thomson Learning [Instructors Copy] Dickinson, V. (2006) Selling the Sea An Inside Look at the Cruise Industry, 2nd Edition, John Wiley & Sons, Inc. [Instructors Copy] Gibson, A. (2006) Cruise Operations Management, Butterworth Heinemann [Instructors Copy] Mancini, C. (2004) Cruising A Guide to the Cruise Line Industry, 2nd Edition, Cengage Learning Asia Pte Ltd. [Instructors Copy] Maxtone, G. (2000) Cruise Savvy, Sheridan House, Inc. [Instructors Copy]

Prepared by:

Mr. Shariff B. Eboy Instructor

Approved by:

Prof. Abigail T. Bersamin Academic Dean