David Baer

2255 SE 37th Avenue, Portland, OR 97214

phone: 503.208.4703 email: davidbaer@gmail.com

Skilled Wine Industry & Non-Profit Leader

Wine Industry Marketing & Sales / Non-Profit Arts Administration Seasoned administrator offering 17 years experience in organizational management and departmental leadership, product and institutional marketing, project development and strategic planning, along with extensive committee and board involvement. Recognized for instilling respect and sense of ownership among employees, ability to find collaborative ways of addressing challenges, and guiding stakeholders and individuals with competing agendas to agreeable resolutions.

Work Experience
WineBaer / Other Freelance Consulting, New York, NY / Portland, OR 1999 to present Owner / Consultant / Educator, WineBaer Distribution, Import, and Winery Consulting: Specializing in Marketing, Sales, Website and Collateral development, and Customer Relationship Management. Retail and Restaurant Consulting: Wine List and Purchasing, Consumer Events & Education. Independent customized wine instruction and events for private and corporate clients including several return engagements with Fortune 100 clients. Marketing Partner, TChing TChing is the internets leading community blog focusing on all aspects of tea and tea culture. Development and oversight of communications, public relations, and online and tradeshow marketing programs. Marketing Partner, LeaseSolarNow Residential Solar Leasing Marketing Startup helping homeowners convert to solar energy through an affordable solution. Development of sales team, website, printed marketing materials, and lead generation program. Triage Wines / Vine Merchants, OR/WA May 2008 to May 2011 Triage Wines and its successor company in Oregon, Vine Merchants, specialize in traditionally and naturally produced European wines and their new world counterparts. Director of Sales & Marketing, Vine Merchants Full oversight of marketing program and management of sales team. Developed and introduced the companys first sales program, including effective territory management, goal setting, and prospecting process. Designed and launched brand marketing program including video and website production, and social media campaign. Marketing Director, Triage Wines Development and execution of consultative sales training. Oversight and expansion of trade events and marketing program including redirection and content development for the web; formalizing trade events, producer tours, and corporate buyer dinners and events; creation of new marketing and communication tools including POS program, weekly sales-focused newsletter, and custom sales presentation materials for individual and multi-unit customers; Oversight of corporate group communications, price compliance, and promotional collaborations with retail chains and other customers. Polaner Selections, Mt. Kisco, NY 2004 to 2008 $28 million customer-service-focused wine import and distribution organization, named Food & Wine Magazines Wine Importer of the Year in 2003. Marketing & Events Manager Oversight of all trade events (including several annual focus tastings and two annual portfolio tastings, attended by 8001000 NY/NJ beverage buyers), including regular correspondence and coordination with over 250 producers. Individual brand and company-wide marketing efforts, website content development and maintenance, consumer relations, press relations, and POS programs. Coordination of logistics for domestic and European wine region travel for sales team. Interim Operations Manager Oversight of foreign and domestic inbound traffic of wine; Initial development of strategic planning and procurement of ERP & CRM applications for this fast growing firm; Supported customer service, order taking, trade tastings, and other projects.

Work Experience (continued)

The Performing Arts Center, Purchase College, SUNY, Purchase, NY 1996 to 2004 Five theatre performing arts, special and corporate events facility. With 1200+ annual event days including an in-house presenting series and over 500 rental events annually including major corporate meetings, Broadway and dance rehearsals and production work, classical recordings, major motion picture location shoots and more than 20 social/benefit events (including not-for-profit fundraising events, weddings, bar/bat mitzvahs, corporate parties). Director of Events Member of The Centers Executive Staff. Principal Community Stakeholder Liaison. Oversight of facility use by and coordinated efforts between 3 resident orchestras, 2 resident theatre companies, 3 conservatories, and several other occasional corporate and entertainment industry renters and event presenters. Event planning, facility sales (personally responsible for over $1.2 million annual revenue), negotiations and contracting, and scheduling for all facility rental activity. Oversight of master facility schedule and daily coordination with Operations Director, Production Manager, and programming staff. Supervised over 200 individuals, including all Front-of-House operations and staff including House Manager, Concessions Manager and their departments as well as all public space activities including concession/food sales, merchandising, and facility restaurant. Oversight of all large-scale institutional fundraising galas. Staff liaison to board event-planning committee. Developed and opened a fine dining facility restaurant seating for 100+ patrons for pre-theatre food service. Developed and oversaw a $250,000 Parking Management Program for Purchase Colleges Public Activities. Contributed to research and developed initial plans for 5000 seat outdoor concert venue. Participated in facility several needs-assessment projects and development of 3- and 5-year organizational plans. American Stage Company, Teaneck, NJ 1995 to 1996

General Manager Oversight of daily operations and administrative staff of five; Responsible for all budgets, payroll, and cash management of $600,000 annual budget. Assisted on marketing and development campaigns on an ongoing basis. Additional Work Experience 1991 to 1995

Positions held at George Street Playhouse, New Brunswick, NJ; The Phoenix Theatre Company, Purchase, NY; New York City Opera National Company, New York, NY; as well as extensive freelance production and stage management experience.

Community Leadership Experience

Willamette Shakespeare Immediate Past President and Member, Board of Directors 2008 to present Co-founding Board Member. Provide organizational, administrative, and marketing guidance for this summer theatre company presenting free outdoor classical work at host wineries and other locations throughout the Willamette Valley. Oberlin College Board of Trustees Alumni Search Committee 2000 to 2009 Elected and served two terms vetting prospective candidates for consideration as Alumni Elected members of Oberlin Colleges Board of Trustees. Responsibilities included participation in soliciting nominations, in-depth research on candidates, and an extensive interview process. Much of the committees work during my tenure focused on developing an understanding and heavy consideration of group dynamics, organizational balance and structure, and the psychology of committee work. Westchester Arts Council Economic Engine Task Force 1999 to 2003 Served on the Arts Councils Arts as an Economic Engine Task Force identifying and advocating on behalf of local and county-wide developmental arts projects that would contribute to other public economic interests. Worked extensively with arts leaders, community developers, business district organizations, municipal and county political leaders, and private donors.

Education
Oberlin College & Conservatory of Music (B.A. Theatre/Opera Administration), 1994 University of Massachusetts, Amherst, Program in Arts Management, 1991 Purchase College, SUNY, General Management for the Arts Certificate, 1990