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A comparative analysis on the value added services of major telecom players in Bhubaneswar

By Akash Kumar Kar Roll No.-10DM107

Introduction
VAS is popular as a telecommunication industry term for non core services or all services beyond standard voice calls & fax transmissions. In the telecommunication industry on a conceptual level, VAS adds value to the standard service offering motivating the subscriber to use their phone more & allowing the operator to drive up their ARPU.

Research Design
Objective: To know about the VAS of major telecom players in BBSR & which VAS are most used by pepole. Data sources: Primary data & secondary data.

Research Design
Sampling Plan: Sample size- 100 Sampling frame- BBSR(IMIS, Ravitakis area, Sahid Nagar, Bapuji Nagar, Kalpana area, Unit-4, Rasulgarh) Sampling method- Convenience sampling Survey- Questionnaire

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