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RANGE DEVELOPMENT PRESENTATION

CONTENT
Introduction History

Profile
Categories Interest

Collections
Research work Mood board

Inspiration board
Color board Swatch board

INTRODUCTION
KAZO is a young international brand that has made its

way into the centre of the fashion industry within a short span of time. The main asset of the collections is that it is highly affordable which enables customers an access to the latest designer wear, giving a chance to every woman to feel great in her skin, right to her soul. Kazo eptimosis elegance,comfort style. It has developed its unique outlook in fashion with the various use of its signature colours like,royal blue,red,grey,black. Generally floral motifs are used in garments of kazo.silhouettes of kazo are comfortable and they form an integral part of anybodys wardrobe.

HISTORY
Launched: Kazo was launched on 07.07.07 Target: Kazo came into being with the aim of amalgamating

creative international trends and fashion at a value that would suit the requirements of todays youth. About KAZO: The garments designed are phenomenally fashionable with high wear-ability, offering affordable high street fashion thats practical too. Giving every woman a chance to feel great in her skin, right to her soul, Kazo launched its first store in India on 07.07.07. As of now, Kazo has 16 EBOs and franchisees, 6 SIS arrangements with 16 MBOs in premier malls and streets in A class cities across India. We established our presence in international markets by launching operations in Amsterdam in October 08 which has been accepted very well by our European clients.

phenomenally fashionable with a high wear ability and practicality quotient. We have set up design studios in Spain, Paris, London, Milan and also we have a very huge design studio in Delhi. The Kazo Designers follows the major fashion runways of Milan, Paris, London where the genesis of the seeds of inspiration takes place and the collection conjoined which confirms that Kazo is no behind any International Brand. Kazo is a young brand and has launched its first showroom in India on 07.07.07. In such a span of one and half year we opened 18 stores in pan India and One in Amsterdam, that shows the brand has been developed so fast that its always compared with the biggest brands like Zara, Mango, Promod in India. BUSINESS STARTED FRANCHISEE STARTED 2007 2009

TOTAL COMPANY OUTLETS


TOTAL FRANCHISEE OUTLETS

18
2

INTEREST
Accessories

Hand bags
Footwear

CATEGORIES
WOMENS WEAR
Tops
Tunics Style tip

Glamour

MENS WEAR
Shirt

Jeans
Trouser Coats

AUTUMN WINTER COLLECTIONS 2009-2011

2009
KAZO has launched its new autumn/winter 09 collection for

women. The line has a modern feel and the designs are versatile. KAZO, which is an affordable range, has chosen a trendy style.

The new collection features slouchy jackets, pencil skirts,

colorful sweatshirts, fitted trousers, hooded jackets, wide sleeved blouses, washed denim jeans, chiffon printed dresses, cropped pants and jersey dresses. The collection has been tailored using soft fabrics. Some of the colors used are Aubergine, Winter Raspberry, Mustard, Strong Mauve and Pacific Green which add spunk to the clothes.

autumn winter collections

2010

2010
Kazo introduces the new 2010 autumn winter

collections. The new collection includes one piece garments for evening wear. The collection has been tailored using soft and supple fabrics so that it can fit to the body and can make it feel comfortable. Most of the colors used are black and blue.

AUTUMN WINTER COLLECTION

2011

TRENDY COLLECTIONS 2011

BOW TIE UP SHIRT WITH BREAD CUFFS

GRAPHIC EMBELISHED LONG TEE

OVERLAP FRONT YOKE WITH FITTED WAIST DRESS

SHAPPY DRESS WITH COLOURFUL POLKA DOTS

JODHPURI HAREM FITTED AT THE ANKLE

SLEEVES TOP WITH RUFFLES IN FRONT

LASER CUT OUTS ON NECKLINE

COLOURS USED
Grey
Royal blue

Black
Red

COLOR BOARD

SIGNATURE BOARD
Kazo gives comfort, style, trendy feel to the body. It provides the unique style range to the fashion with different variations. The exciting signature colour they use in their feminine fabric is blue, grey, black etc.which are very warm and comfortable. Kazo collection revolves around the luxurious ethnicity with raw silk, rich and fully covered sequins, embellishment adding glamour to the collection.

MOOD BOARD
Mood board depicts all the colors that kazo brand

have in their garments. Mood board is just the collection of all the materials.

RESEARCH WORK
The research has been done on kazo fashion brand.

We have seen the interest and categories of kazo

brand on which they work. we have researched on silhouettes, accessories, collections etc

INSPIRATION BOARD

We have taken kazo brand basically colour used in this brand is Black, Grey, Royal blue and Red. We have choosen Royal colour which depicts Royalty, Integrity. Power etc We are inspired from a Peacock as we know that it is a colourful bird but we have choosen only Royal blue colour from it.

FABRIC BOARD
These are the swatches of the fabric which we have in our collection of 2012 for kazo.

Fabric used are:

Silk Polyester Cotton dobby Cobra dobby Linen silk

AUTUMN /WINTER COLLECTION

2012

Fabric cost:- Rs 250\metre Fabric used:- Cotton Dobby

Colour:- Black, Grey, Red


Trims:- Buttons, Frills Accessories:- Belt

Specification of a garment: Cost per SAM:- 60min GSM rate:- 120 Cost of buttons: Rs 3 per gm Cost of belt:- Rs 250/-

SPEC SHEET

Front shoulder:- 3 Back shoulder:- 3 Front neck width:- 4 Back neck width:- 4 Front neck depth:- 5 Back neck depth:- 5 Front armhole:- 6 Back armhole:- 6 Bust:- 30 Waist:- 24 Front bottom hem:- 27 Back bottom hem:- 27 Length:- 30 Sleeve length:- 22 Sleeve hem:- 7

Fabric cost:- Rs 600\metre

Fabric used:- Linen silk


Colour:- Brown, Grey Trims:- Buttons

Accessories:- Belt

Specification of a garment: Cost per SAM:- 55min GSM rate:- 130 Cost of buttons:- Rs 3 per gm Cost of a belt:- Rs 275/-

SPEC SHEET

Front shoulder:- 3.5 Back shoulder:- 3.5 Front neck width:- 3 Back neck width:- 1.5 Front neck depth:- 3 Back neck depth:- 1.5 Front armhole:- 6 Back armhole:- 6 Bust:- 32 Waist:- 24 Front bottom hem:- 27 Back bottom hem:- 27 Length:- 30 Sleeve length:- 23 Sleeve hem:- 7

Fabric cost:- Rs 500\metre

Fabric used:- Silk


Colour:- Black Trims:- Buttons, Frills

Accessories:- Belt

Specification of a garment: Cost per SAM:- 45 min GSM rate:- 150 Cost of buttons:- Rs 2 per gm Cost of belt:- Rs 300/-

SPEC SHEET

Front shoulder:- 3.4 Back shoulder:- 3.4 Front neck width:- 4.5 Back neck width:- 1.5 Front neck depth:- 3 Back neck depth:- 1 Front armhole:- 6 Back armhole:- 6 Bust:- 30 Waist:- 24 Front bottom hem:- 26 Back bottom hem:- 26 Length:- 30 Sleeve length:- 6 Sleeve hem:- 10

Fabric cost:- Rs 350\metre Fabric used:- Polyester Colour:- Black

Trims: Button

Specification of a garment: Cost per SAM:- 45 min GSM rate:- 150 Cost of buttons:- Rs 3 per gm

SPEC SHEET

Front shoulder:- 6 Back shoulder:- 6.5 Front neck width:- 5.5 Back neck width:- 5.5 Front neck depth:- 4 Back neck depth:- 3 Front armhole:- 7 Back armhole:- 7 Bust:- 32 Waist:- 26 Front bottom hem:- 27.5 Back bottom hem:- 27.5 Length:- 30

Fabric cost:- Rs 500\metre Fabric used:- Cobra Dobby Colour:- Royal blue

Accessories:- Leather Belt


Trims:- Frills

Specification of a garment: Cost per SAM:- 30 min GSM rate:- 110

SPEC SHEET

Front shoulder:- 3 Back shoulder:- 3 Front neck width:- 9 Back neck width:- 9 Front neck depth:- 3 Back neck depth:- 3 Front armhole:- 6 Back armhole:- 6 Bust:- 30 Waist:- 24 Front bottom hem:- 26 Back bottom hem:- 26 Length:- 30 Sleeve length:- 15 Sleeve hem:- 8

Fabric cost:- Rs 250\metre Fabric used:- Cobra dobby Colour:- Red, Blue

Accessories:- Belt

Specification of a garment: Cost per SAM:- 35 min GSM rate:- 180 Cost of belt:- Rs 350/-

SPEC SHEET

Front shoulder:- 3 Back shoulder:- 3 Front neck width:- 7 Back neck width:- 7 Front neck depth:- 3 Back neck depth:- 3 Front armhole:- 6 Back armhole:- 6 Bust:- 30 Waist:- 24 Front bottom hem:- 27 Back bottom hem:- 27 Length:- 30 Sleeve length:- 7 Sleeve hem:- 8

REFERENCES
www.google.com

www.kazo.co
www.wiki.com

THANK YOU