InternaI Key Factors Rate Weight TotaI

TotaIs

FACTOR RATNG SCALE

1. Major Weakness 3. Minor Strength
2. Minor Weakness 4. Major Strength

NTERNAL FACTOR CODE:

FN = FNANCE
MG = MANAGEMENT
MK = MARKETNG
S = NFORMATON SYSTEMS
PR = PRODUCTON OF A PRODUCT
RD = RESEARCH AND DEVELOPMENT
SV = THE PROVDNG OF A SERVCE
InternaI Factor EvaIuation Matrix (IFEM)--Main Matrix A
InternaI Factor EvaIuation Matrix (IFEM)--Sub Matrix B

InternaI Key Factors Rate Weight TotaI

TotaIs

Rating Summary

1. Major Weakness 3. Minor Strength
2. Minor Weakness 4. Major Strength


NTERNAL FACTOR CODE:

FN = FNANCE
MG = MANAGEMENT
MK = MARKETNG
S = NFORMATON SYSTEMS
PR = PRODUCTON OF A PRODUCT
RD = RESEARCH AND DEVELOPMENT
SV = THE PROVDNG OF A SERVCE
InternaI Factor EvaIuation Matrix (IFEM)--Sub Matrix C

InternaI Key Factors Rate Weight TotaI

TotaIs

Rating Summary

1. Major Weakness 3. Minor Strength
2. Minor Weakness 4. Major Strength


NTERNAL FACTOR CODE:

FN = FNANCE
MG = MANAGEMENT
MK = MARKETNG
S = NFORMATON SYSTEMS
PR = PRODUCTON OF A PRODUCT
RD = RESEARCH AND DEVELOPMENT
SV = THE PROVDNG OF A SERVCE

ExternaI Key Factors Rate Weight TotaI


TotaIs

FACTOR RATNG SCALE

1. Major Threat 3. Minor Opportunity
2. Minor Threat 4. Major Opportunity

EXTERNAL FACTOR CODE:

CP = COMPETTVE
CL = CULTURAL
DM = DEMOGRAPHC
EC = ECONOMC
GE = GEOGRAPHC
GV = GOVERNMENT
N = NDUSTRY
LG = LEGAL
PL = POLTCAL
SC = SOCAL
TC = TECHNOLOGCAL
ExternaI Factor EvaIuation Matrix (EFEM)--Main Matrix A
ExternaI Factor EvaIuation Matrix (EFEM)--Sub Matrix B

ExternaI Key Factors Rate Weight TotaI


TotaIs

FACTOR RATNG SCALE

1. Major Threat 3. Minor Opportunity
2. Minor Threat 4. Major Opportunity

EXTERNAL FACTOR CODE:

CP = COMPETTVE
CL = CULTURAL
DM = DEMOGRAPHC
EC = ECONOMC
GE = GEOGRAPHC
GV = GOVERNMENT
N = NDUSTRY
LG = LEGAL
PL = POLTCAL
SC = SOCAL
TC = TECHNOLOGCAL
ExternaI Factor EvaIuation Matrix (EFEM)--Sub Matrix C

ExternaI Key Factors Rate Weight TotaI


TotaIs

FACTOR RATNG SCALE

1. Major Threat 3. Minor Opportunity
2. Minor Threat 4. Major Opportunity

EXTERNAL FACTOR CODE:

CP = COMPETTVE
CL = CULTURAL
DM = DEMOGRAPHC
EC = ECONOMC
GE = GEOGRAPHC
GV = GOVERNMENT
N = NDUSTRY
LG = LEGAL
PL = POLTCAL
SC = SOCAL
TC = TECHNOLOGCAL
STRENGTHS (S) Rating Weight WEAKNESSES (W) Rating Weight
1 0 0.00 1 9 9.00
2 0 0.00 2 9 9.00
3 0 0.00 3 9 9.00
4 0 0.00 4 9 9.00
5 0 0.00 5 9 9.00
6 0 0.00 6 9 9.00
7 0 0.00 7 9 9.00
8 0 0.00 8 9 9.00
9 0 0.00 9 9 9.00
10 0 0.00 10 9 9.00
11 0 0.00 11 9 9.00
12 0 0.00 12 9 9.00
13 0 0.00 13 9 9.00
14 0 0.00 14 9 9.00
15 0 0.00 15 9 9.00
16 0 0.00 16 9 9.00
17 0 0.00 17 9 9.00
18 0 0.00 18 9 9.00
19 0 0.00 19 9 9.00

OPPORTUNITIES (O) Rating Weight THREATS (T) Rating Weight
1 0 0.00 1 9 9.00
2 0 0.00 2 9 9.00
3 0 0.00 3 9 9.00
4 0 0.00 4 9 9.00
5 0 0.00 5 9 9.00
6 0 0.00 6 9 9.00
7 0 0.00 7 9 9.00
8 0 0.00 8 9 9.00
9 0 0.00 9 9 9.00
10 0 0.00 10 9 9.00
11 0 0.00 11 9 9.00
12 0 0.00 12 9 9.00
13 0 0.00 13 9 9.00
14 0 0.00 14 9 9.00
15 0 0.00 15 9 9.00
16 0 0.00 16 9 9.00
17 0 0.00 17 9 9.00
18 0 0.00 18 9 9.00
19 0 0.00 19 9 9.00
VEE-TOWS MATRIX
THE INTERNAL AND EXTERNAL FACTOR MATRIX (I/E)
HGH LOW
EFEM 1
TOTAL
WEGHTED HGH
SCORES
EXTERNAL
FACTOR
FAVORABLENESS
EFEM Total: 0.00
LOW
FEM Total: 0.00
STRATEGY AREA:
0.00
*NOTE: DVESTTURE, LQUDATON, RETRENCHMENT,
AND RESTRUCTURNG SHOULD BE ONGONG STRATEGES,
REGARDLESS OF THE ORGANZATON'S STRATEGC POSTURE.
POSSBLE STRATEGES: GROW & HOLD & HARVEST &
BULD MANTAN DVEST
BACKWARD NTEGRATON.......... X
CONCENTRC DVERSFCATON X X X(?)
CONGLOMERATE DVERSFCAT X X(?)
DVESTTURE.......................... X* X* X*
FORWARD NTEGRATON............ X
HORZONTAL DVESFCATON... X X(?)
HORZONTAL NTEGRATON....... X X(?)
LQUDATON.................... X* X* X*
MARKET DEVELOPMENT............. X X(?)
MARKET PENETRATON.............. X X
PRODUCT DEVELOPMENT.......... X X(?)
RESTRUCTURNG..................... X* X* X*
RETRENCHMEMT...................... X* X* X*
(?) DEPENDS ON THE FNANCAL CONDTON OF THE ORGANZATON
FEM TOTAL WEGHTED SCORES
NTERNAL FACTOR SPACE
E
F
E
M
IFEM
I&E Chart

V
V
V
V
V
X