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The beverage industry in Pakistan has grown significantly over time and is one of the top industries in the country. It consists of 170 operational units producing soft drinks, juices, syrups, and milk. Pakistan's beverage industry is projected to experience 30.5% sales growth by 2010. Challenges include high sugar prices, taxes as high as 12.5% excise duty and 15% sales tax, and low per capita consumption of 20 servings compared to other regional countries due to taxation increasing prices. Major players include Pepsi and Coca-Cola, though Pepsi leads the carbonated drinks market with approximately 84 million cases annually.
The beverage industry in Pakistan has grown significantly over time and is one of the top industries in the country. It consists of 170 operational units producing soft drinks, juices, syrup…