ATTN: MR CHANDIMA UDABAGE

SHADOW RUNDOWN

THE STATE OF BUSINESS – 20th Nov, 2007

HEADLINES FLASH 00.30

MONETARY VTR CHAMI 01.20

LABOUR VTR RIYAD

BANKERS VTR NISHANI

BREAK 1 - ADD STATE OF BUSINESS BRIDGE

CIM VTR ANOUK 02.50

BREAK 2 - STOCK WATCH

STOCK UPDATE CARDS 01.30

CURRENCY CARDS 00.20

LINE UP EDITOR - ANOUK/NISHANI

ANCHOR - NISHANI
HEADLINES
1. CENTRAL BANK KEEPS POLICY RATES UNCHANGED WHILE
KEEPING A TAB ON MARKET LIQUIDITY, AND
2. BETTER LATE THAN NEVER- AUTHORITIES LOOK AT ENHANCING
MIGRANT WORKER REMITTANCES
1. MONETARY – VTR

THE CENTRAL BANK SAYS IN A BID TO CURB DEMAND DRIVEN

INFLATION THEY HAVE SIPHONED OFF EXCESS LIQUIDITY IN THE
MARKET THROUGH OPEN MARKET OPERATIONS.

IN ITS NOVEMBER MONETARY POLICY REVIEW THE BANK ANNOUNCED

THAT REQUIRED STEPS WILL BE TAKEN AS AND WHEN NECESSARY TO
MAINTAIN THE LIQUIDITY AT A DESIRED LEVEL.

POLICY RATES FOR THE MONTH OF NOVEMBER WAS KEPT UNCHANGED,

A TREND THAT CONTINUED OVER THE YEAR.

ROLL VTR

2. FOREIGN EMPLOYMENT

SRI LANKA’S 1.5 MILLION STRONG MIGRANT WORKER COMMUNITY IS

ONE OF THE MOST IMPORTANT FOREIGN EXCHANGE EARNERS THAT
KEEPS SRI LANKA’S ECONOMY AFLOAT.

BUT UNFORTUNATELY MOST SRI LANKANS, WHO ARE EMPLOYED

PRIMARILY IN THE GULF STATES ARE MOSTLY UNSKILLED WORKERS,
WHO WORK FOR LESS THAN 250 U.S. DOLLARS A MONTH.

MINISTER OF FOREIGN EMPLOYMENT KEHELIYA RAMBUWWELLA

ADDRESSING THE MEDIA AT THE PARLIAMENTARY COMPLEX TODAY
STATED THAT MEASURES ARE BEING TAKEN TO TRANSFORM SRI
LANKA’S MIGRANT WORKER COMMUNITY FROM A QUANTITATIVE
WORKFORCE TO A QUALITATIVE OUTFIT.

ROLL VTR
3. CHILD PORN

OVER 16 CEO’S OF LOCAL AND FOREIGN BANKS OPERATING IN SRI

LANKA LED BY THE GOVERNOR OF THE CENTRAL BANK AJITH NIVARD
CABRAL CAME TOGETHER YESTERDAY TO LAUNCH THE BANKS’
CAMPAIGN TO CRUSH CHILD PORNOGRAPHY ON THE INTERNET.

THIS FINANCIAL COALITION WAS FORMED WITH THE INTENTION OF

PREVENTING THE CREDIT CARD SYSTEM BEING USED TO ACCESS
CHILD PORNOGRAPHY ON THE WEB.

ROLL VTR

BREAK

4. CIM

THE CHAIRMAN OF THE CHARTERED INSTITUTE OF MARKETING UK

SAYS THAT SRI LANKA WOULD NOT HAVE TO EXPERIENCE THE
CURRENT SLUMP IN TOURISM IF THE ISLAND WAS MARKETED
EXCEPTIONALLY WELL GLOBALLY.

WHILE APPLAUDING SRI LANKA’S MARKETING TALENT, PAUL GOSTICK

FEELS THAT THERE IS MASSIVE OPPORTUNITY FOR SRI LANKA TO
EXPLORE FURTHER POSSIBILITIES, ESPECIALLY IN TERMS OF
TOURISM AND APPAREL.

HE MADE THESE OBSERVATIONS WHILE SPEAKING EXCLUSIVELY TO

ART TV FOLLOWING THE CIM CEO BREAKFAST FORUM ORGANIZED BY
THE CHARTERED INSTITUTE OF MARKETING SRI LANKA REGION HELD
RECENTLY.

ROLL VTR

BREAK

STOX

THE MARKET OPENED TO ANOTHER DULL DAY OF TRADING TODAY.

ACTIVITY LEVELS REMAINED LOW WHILE INTEREST WAS SEEN ON A
FEW PLANTATION STOCKS.

THE DAY’S VOLUMES LIST WAS TOPPED BY TOKYO NON VOTING WHICH
TRADED 1.13 MILLION SHARES. MADULSIMA WAS NEXT IN LINE
WHILE MALWATTE FOLLOWED.
MAJOR SHARE TO TURN OVER ALSO CAME FROM TOKYO NON VOTING
WHICH PUMPED IN 24.9 MILLION AND WAS FOLLOWED BY LANKA MILK
FOODS AND RIVERINA HOTELS.

THE DAY SAW FOREIGN PURCHASES WORTH 31.6 MILLION RUPEES

WHILE FOREIGH SALES WAS RECORDED AT 11.2 MILLION

THERE WERE NO CROSSINGS TODAY

CARD 1
THE ALL SHARE DROPPED 20.31 POINTS ENDING THE DAY AT
2,590.12 WHILE THE MILANKA ALSO LOST 37.57 POINTS TO CLOSE
AT 3,442.02.

TURNOVER FOR THE DAY WAS RECORDED AT 156.3 MILLION RUPEES.

CARD 2
THE DAY’S GAINERS WERE LED BY THE VANIK-NON VOTING,
SELINSING, REEFCOMBER, EDEN HOTEL LANKA AND ASSOCIATED
PROPERTIES.

CARD 3
MIRAMAR, REGNIS, YORK ARCADE, VIDULLANKA AND TALAWAKELLE
WERE THE DAY’S TOP LOSERS.

LET’S TAKE A LOOK AT THE DAY’S FOREX RATES!

CARD 4
CARD 5
SEGMENT: MAIN
DATE: 21 / 11 / 2007
REPORTER: CHAMINDA
SLUG: MONETARY – VTR

THE CENTRAL BANK SAYS IN A BID TO CURB DEMAND DRIVEN

INFLATION THEY HAVE SIPHONED OFF EXCESS LIQUIDITY IN THE
MARKET THROUGH OPEN MARKET OPERATIONS.

IN ITS NOVEMBER MONETARY POLICY REVIEW THE BANK ANNOUNCED

THAT REQUIRED STEPS WILL BE TAKEN AS AND WHEN NECESSARY TO
MAINTAIN THE LIQUIDITY AT A DESIRED LEVEL.

POLICY RATES FOR THE MONTH OF NOVEMBER WAS KEPT UNCHANGED,

A TREND THAT CONTINUED OVER THE YEAR.

ROLL VTR

‘MONETARY MEASURES’

High cost limits private sector borrowings

“Considerable deceleration in inflation after next June”-

CB official
VOICE OVER – MONETARY – CHAMINDA – 21 / 11

BANK VISUALS

CREDIT TO THE PRIVATE SECTOR DECELERATED IN SEPTEMBER TO

ITS LOWEST LEVEL THUS FAR IN 2007, COUNTING FOR 23.3
PERCENT FOLLOWING A HIGH FIGURE OF 26.5 PERCENT REACH EARLY
THIS YEAR.

THIS DECELERATING TREND IS EXPECTED TO PERSIST DURING THE

REMAINING MONTHS.

MARKET VISUALS

SEPTEMBER INFLATION ROSE TO 19.6 PERCENT THE SECOND HIGHEST

SINCE THE 20 PERCENT FIGURE RECORDED IN JANUARY, WHICH THE
BANK IS CONFIDENT WILL MODERATE ONCE VARIOUS FACTORS COME
INTO PLAY.

THE BANK SAYS DOMESTIC SUPPLY IMPROVEMENTS, ITS TIGHT

MONETARY POLICY AND THE DIMINISHING OF INTERNATIONAL
COMMODITY PRICES WILL HELP BRING DOWN INFLATION TO A
MODERATE LEVEL.

ACCORDING TO AN OFFICIAL OF THE CENTRAL BANK, THE

CONSIDERABLE DECELERATION OF INFLATION WILL START ONLY
AFTER NEXT JUNE, AND UP UNTIL THAT TIME THE BANK EXPECTS TO
CONTINUE ITS TIGHT MONETARY POLICY.

ENDS.
SEGMENT: MAIN
DATE: 20TH NOV 07
REPORTER: ANOUK
SLUG: CIM

THE CHAIRMAN OF THE CHARTERED INSTITUTE OF MARKETING UK

SAYS THAT SRI LANKA WOULD NOT HAVE TO EXPERIENCE THE
CURRENT SLUMP IN TOURISM IF THE ISLAND WAS MARKETED
EXCEPTIONALLY WELL GLOBALLY.

WHILE APPLAUDING SRI LANKA’S MARKETING TALENT, PAUL GOSTICK

FEELS THAT THERE IS MASSIVE OPPORTUNITY FOR SRI LANKA TO
EXPLORE FURTHER POSSIBILITIES, ESPECIALLY IN TERMS OF
TOURISM AND APPAREL.

HE MADE THESE OBSERVATIONS WHILE SPEAKING EXCLUSIVELY TO

ART TV FOLLOWING THE CIM CEO BREAKFAST FORUM ORGANIZED BY
THE CHARTERED INSTITUTE OF MARKETING SRI LANKA REGION HELD
RECENTLY.

ROLL VTR

SUPER

Paul Gostick
Chairman
Chartered Institute of Marketing

TAG

‘MARKETING ADVICE’
VOICE OVER/ 20TH NOV 07/ CIM/ ANOUK

ACCORDING TO THE CHAIRMAN OF CIM UK, SRI LANKA IS LACKING

IN THE AREA OF MARKETING ITS TOURISM POTENTIAL, A GAP HE
FEELS, DOES NOT NEED TO EXIST.

VOICE CUT
(3:39)
ONE OF MY CONCERNS IS I THINK SRI LANKA NEEDS TO DO MORE TO
MARKET SRI LANKA AS A COUNTRY THAN IT CURRENTLY DOES. YOU
THINK IT’S DOING IT, BUT IF YOU WERE OUTSIDE OF SRI LANKA
YOU WON’T SEE THIS. I’LL GIVE YOU AN EXAMPLE. IF WE GO INTO
A TRAVEL AGENT IN THE UK, I SEE MANY BROCHURES FOR
AUSTRALIA, FOR US, FOR EUROPE, I RARELY SEE BROCHURES FOR
SRI LANKA (4:07)

HE ALSO OUTLINED WHAT SRI LANKA NEEDS TO DO IN TERMS OF

FURTHER ENHANCING ITS APPAREL SECTOR.

VOICE CUT
(8:45)
I THINK THE ISSUE YOU’VE GOT IN TERMS OF APPAREL, IS YOU
EFFECTIVELY MANUFACTURE FOR THE MAJOR CORPORATES AROUND THE
WORLD. AND SO YOU HAVE ALL THE SKILLS TO DO THAT BUT I
DON’T THINK YOU’VE ACTUALLY THOUGHT ABOUT HOW SRI LANKA
COULD TAKE APPAREL TO MARKET IN ITS OWN RIGHT. THE ‘MADE IN
SRI LANKA BRAND’ IF YOU LIKE (9:10)

GOSTICK COMMENDED SRI LANKA’S ETHICAL MARKETING

INITIATIVES, ESPECIALLY IN TERMS OF APPAREL, BUT UNDERLINED
THAT ETHICAL MARKETING, AND SUSTAINABLE MARKETING NEED TO
BE PRACTICED ACROSS THE BOARD.

VOICE CUT
(7:10)
ALTHOUGH PROFIT IS IMPORTANT IN AN ORGANIZATION, YOU’VE GOT
TO HAVE IT, BUT THERE ARE ULTIMATELY OTHER THINGS THAT YOU
HAVE TO CONSIDER. THE IMPACT ON THE ENVIRONMENT FROM WHAT
YOU’RE DOING AS A BUSINESS, AND WHAT YOUR IMPACT IS ON
SOCIETY. YOU MUST DO WHAT YOU SAY YOU’RE GOING TO DO- TRUST
COMES IN. THIS IS A HUGE PART OF CSR (8:00)

IN COMMUNICATING ONE’S INITIATIVES TO ONE’S TARGET

AUDIENCE, GOSTICK OFFERED SOME TIMELY ADVICE.
VOICE CUT
(11:05)
WE AS MARKETERS HAVE TO RECOGNIZE BROAD BRUSH COMMUNICATION
IS A LOT LESS EFFECTIVE THAN IT WAS BECAUSE WE GOT
EMPOWERED CONSUMERS, PEOPLE KNOW WHAT THEY WANT AND THEY GO
AND SEARCH FOR IT. SO YOU HAVE TO BE DIFFERENT, YOU HAVE TO
BE RELEVANT AND YOU HAVE TO GET THE TIMING RIGHT (11:27)

ENDS/
SEGMENT: MAIN
AIRED: 20TH NOV
SHOT:
REPORTER: NISHANI
SLUG: CHILD PORN

OVER 16 CEO’S OF LOCAL AND FOREIGN BANKS OPERATING IN SRI

LANKA LED BY THE GOVERNOR OF THE CENTRAL BANK AJITH NIVARD
CABRAL CAME TOGETHER YESTERDAY TO LAUNCH THE BANKS’
CAMPAIGN TO CRUSH CHILD PORNOGRAPHY ON THE INTERNET.

THIS FINANCIAL COALITION WAS FORMED WITH THE INTENTION OF

PREVENTING THE CREDIT CARD SYSTEM BEING USED TO ACCESS
CHILD PORNOGRAPHY ON THE WEB.

ROLL VTR

SUPER

Ajith Nivard Cabral

Governor – The Central Bank

Yohan Dias Abeyesinghe

Chief Information Officer
Standard Chartered Bank

TAG

‘BANKS UNITE TO CRUSH CHILD PORN ON THE NET’

Report suspicious websites to

2480500
VOICE OVER/NISHANI/20TH NOV/CHILD PORN

AMONG THE THIRD WORLD TOURIST RECEIVING DESTINATIONS IN THE

WORLD SRI LANKA CONTINUES TO BE A MAJOR SOURCE OF CHILDREN
WHO APPEAR IN WEB SITES THAT CARRY CHILD PORNOGRAPHY.

THUS IN RESPONSE TO THE ALARMING INCREASE IN THE NUMBERS OF

CHILDREN APPEARING IN SUCH SITES THE BANKS’ CAMPAIGN TO
CRUSH CHILD PORNOGRAPHY ON THE INTERNET OR B3CPI WAS
LAUNCHED TO DETER THE FINANCIAL NETWORK WHICH SUPPORTS
THESE WEBSITES.

THE B3CPI PROCESS THAT WILL BE LAUNCHED IN EACH OF THE

BANKS CARD CENTERS WITH IMMEDIATE EFFECT WILL TRACK ANY
PAYMENTS MADE TO SUSPICIOUS WEBSITES AND IDENTIFY AND FLAG
THESE MERCHANTS.

29.35
UPON RECEIPT OF SUCH INFORMATION WE WILL ESTABLISH IF THE
WEBSITE IS INVOLVED IN CHILD PORNOGRAPHY AND IF SO IDENTIFY
THE BANK THAT SUPPORTS THE CREDIT CARD TO THE MERCHANT WHO
OPERATES THE SITE. A DUMMY TRANSACTION WILL BE USED TO
IDENTIFY THE MERCHANT AND THE ACQUIRING BANK. IF THE BANK
IS OPERATING IN SL IMMEDIATE STEPS WILL BE TAKEN TO
TERMINATE THE RELATIONSHIP WITH THE BANK
30.00

ALSO SPEAKING HERE THE GOVERNOR OF THE CENTRAL BANK SAID

THIS MOVE IS A STEP IN THE RIGHT DIRECTION, CONSIDERING THE
CONTRIBUTION BANKS CAN MAKE TOWARDS IDENTIFYING AND
SHUTTING THE FLOW OF FUNDS TO COMMERCIAL SOURCES OF CHILD
PORNOGRAPHY THROUGH CREDIT CARD TRANSACTIONS WHICH SEEM TO
MAKE THE BULK OF THE BUSINESS.

09.04
ONE OF THE WORST FEATURES THAT THE INTERNET HAS IS THAT IT
PROVIDES WITH THE OPPORTUNITY TO ACCESS AND PROMOTE CHILD
PORNOGRAPHY. SO IT IS NOTHING BUT RIGHT THAT PEOPLE WHO
BENEFIT SO MUCH FROM THE INTERNET TO MOVE FORWARD TO CRUSH
THE IMPACT OF THE AREAS WHICH ARE NOT VERY BENEFICIAL TO
SOCIETY AND TREMENDOUSLY DAMAGING TO CHILDREN.
09.52
++
10.15
BANKS ARE THE FORCE THAT HAS THE GREATEST ABILITY TO MAKE
CHANGES IN AN ECONOMY AND IN THE WAY A COUNTRY MOVES AHEAD
IN ITS VENTURES
10.32

THE BANKS’ COALITION ALSO URGES THE PUBLIC TO EXERCISE

THEIR CIVIC DUTY BY REPORTING ANY WEBSITE WHICH SUPPORTS
CHILD PORNOGRAPHY OF ANY FORM OR TRANSACTIONS RELATED TO
THE CRIME.

CARD
HOTLINE
2480500

ENDS/
SEGMENT: MAIN
DATE: 20TH NOVEMBER 2007
REPORTER: RIYAD R.
EDITOR: ANOUK T.
SLUG: FOREIGN EMPLOYMENT

SRI LANKA’S 1.5 MILLION STRONG MIGRANT WORKER COMMUNITY IS

ONE OF THE MOST IMPORTANT FOREIGN EXCHANGE EARNERS THAT
KEEPS SRI LANKA’S ECONOMY AFLOAT.

BUT UNFORTUNATELY MOST SRI LANKANS, WHO ARE EMPLOYED

PRIMARILY IN THE GULF STATES ARE MOSTLY UNSKILLED WORKERS,
WHO WORK FOR LESS THAN 250 U.S. DOLLARS A MONTH.

MINISTER OF FOREIGN EMPLOYMENT KEHELIYA RAMBUWWELLA

ADDRESSING THE MEDIA AT THE PARLIAMENTARY COMPLEX TODAY
STATED THAT MEASURES ARE BEING TAKEN TO TRANSFORM SRI
LANKA’S MIGRANT WORKER COMMUNITY FROM A QUANTITATIVE
WORKFORCE TO A QUALITATIVE OUTFIT.

ROLL VTR

Super

Keheliya Rambukwella
Cabinet Minister
Foreign Employment

‘IMPROVING MIGRANT WORKERS’

VOICE OVER / FOREIGN EMPLOYMENT / RIYAD / 20TH NOVEMBER 2007
/ VTR

THIS YEAR SRI LANKA’S HARDWORKING MIGRANT WORKER COMMUNITY

INJECTED APPROXIMATELY 2.3 BILLION DOLLARS INTO THE
ECONOMY, WHICH STEADIED IT AGAINST OIL SHOCKS AND EASED SRI
LANKA’S BALANCE OF PAYMENT WOES.

THIS YEAR WORKER REMITTANCES ARE EXPECTED TO INCREASE BY

20% TO 2.8 BILLION DOLLARS.

FOREIGN EMPLOYMENT MINISTER KEHELIYA RAMBUKWELLA STATED

THAT PLANS ARE ALREADY BEING DRAFTED TO PIGGY BACK ON ONE
OF THE FASTEST GROWING ECONOMIES IN THE WORLD - THE MIDDLE
EAST, WHICH SRI LANKA HAS ALREADY A STRONG FOOTHOLD ON.

25.36 KEHELIYA
WE GOT THE HOTEL SCHOOL PEOPLE INVOLVED PRIVATE HOTELIERS
INVOLVED AND WE MADE AN ASSESSMENT THAT THEY WERE 40,000
NEW ROOMS COMING UP IN THE UAE. 25.44 WHICH MEANS BY 2010
THE REQUIREMENT WOULD GO UP BY 75,000 HOTELIERS. 25.49 AS
OF NOW THE PRINCIPAL OF THE HOTEL SCHOOL AND A TEAM FROM
THE PVT SECTOR IS IN THE UAE AND HAVE 18 APPOINTMENTS IN
THE NEST 2 DAYS AND THEY WILL MEETING THE RESPECTIVE
HOTELIERS AND WE WILL TELL THEM LOOK HERE, YOU NEED THIS
AMOUNT, AND THIS THE CATEGORY, GIVE US YOUR CURRICULUM
26.11 IT’S BEEN WORKED OUT AND WE ARE LOOKING AT DIFFERENT
MARKETS AT DIFFERENT LEVELS. 26.16

HE CONCLUDED THAT THIS IS THE RIGHT TIME FOR POLICY SHIFTS

DUE TO THE NEW COMPETITIVE ADVANTAGES SRI LANKA HAS OVER
REGIONAL ECONOMIC HEAVY WEIGHTS SUCH AS INDIA, WHICH IS ONE
OF THE MAIN LABOR SOURCES TO THE MIDDLE EAST.

23.07
IN THE UAE ALL THE PEOPLE MANY OF THEM ARE LEAVING 23.12
BECAUSE THERE IS AN ECONOMIC BOOM IN THEIR COUNTRY AND THE
CURRENCY IS BECOMING STRONGER 23.18 SO AS A RESULT THEY ARE
LEAVING THEIR JOBS AND GETTING BACK TO THEIR MOTHER COUNTRY
BECAUSE THEIR SALARY LEVELS ARE ALMOST EQUAL. 23.27BECAUSE
WITH A STRONG THEY ARE BETTER OFF 23.31

ENDS/
STOX

THE MARKET OPENED TO ANOTHER DULL DAY OF TRADING TODAY.

ACTIVITY LEVELS REMAINED LOW WHILE INTEREST WAS SEEN ON A
FEW PLANTATION STOCKS.

THE DAY’S VOLUMES LIST WAS TOPPED BY TOKYO NON VOTING WHICH
TRADED 1.13 MILLION SHARES. MADULSIMA WAS NEXT IN LINE
WHILE MALWATTE FOLLOWED.

MAJOR SHARE TO TURN OVER ALSO CAME FROM TOKYO NON VOTING
WHICH PUMPED IN 24.9 MILLION AND WAS FOLLOWED BY LANKA MILK
FOODS AND RIVERINA HOTELS.

THE DAY SAW FOREIGN PURCHASES WORTH 31.6 MILLION RUPEES

WHILE FOREIGH SALES WAS RECORDED AT 11.2 MILLION

THERE WERE NO CROSSINGS TODAY

CARD 1
THE ALL SHARE DROPPED 20.31 POINTS ENDING THE DAY AT
2,590.12 WHILE THE MILANKA ALSO LOST 37.57 POINTS TO CLOSE
AT 3,442.02.

TURNOVER FOR THE DAY WAS RECORDED AT 156.3 MILLION RUPEES.

CARD 2
THE DAY’S GAINERS WERE LED BY THE VANIK-NON VOTING,
SELINSING, REEFCOMBER, EDEN HOTEL LANKA AND ASSOCIATED
PROPERTIES.

CARD 3
MIRAMAR, REGNIS, YORK ARCADE, VIDULLANKA AND TALAWAKELLE
WERE THE DAY’S TOP LOSERS.

LET’S TAKE A LOOK AT THE DAY’S FOREX RATES!

CARD 4
CARD 5