TM4001 MARKETING PRINCIPLES ASSESSMENT 2 ASSIGNMENT Perrier, the bottled water manufacturer, have decided to re-launch the brand

in the UK, in order to compete with some of the key players in the market. They suffered some setbacks in the late 1980s/early 1990s and fell out of favour in the market place. You are part of the promotional team for Perrier. Your task is to research the competition, identify a product for Perrier to focus on and devise a suitable advertising campaign. Consider 2 of the main competitors in the bottled water industry and review their advertising strategy. This will help to inform you when you develop Perriers new campaign Select a product and justify your choice. Perriers main focus was on carbonated water. You may choose to re-launch a carbonated water or offer a still variant. Which segment of the market will you focus on? Justify your choice Select relevant methods of promotion justifying your choices. Include story boards/poster adverts/magazine adverts/newspaper adverts/radio adverts etc

An article on Highland Spring is attached to give you an insight into the bottled water market. The project should include 3 sections 1. A review of the competitors promotional campaigns (approximately 500 words) 25% of overall assignment grade 2. Justification for choice of product and identification of a relevant target segment (approximately 300 words) 15% of overall assignment grade 3. Relevant promotional campaign, with justification for your decisions and inclusion of relevant samples of promotion (approximately 1200 words) 60% of overall assignment grade Assignment hand in date: Thursday 25th February, 2010.