BUSINESS RESEARCH BUSINESS RESEARCH METHODS METHODS

MEASUREMENT AND SCALES

MEASUREMENT SCALING TECHNIQUES

INTRODUCTION SCALES OF MEASUREMENT SCALING TECHNIQUES AND THEIR PROBLEMS TESTS OF GOOD MEASUREMENT IMPORTANT SCALING TECHNIQUES METHODS OF SCALING SCALE CONSTRUCTION TECHNIQUES TYPES OF SCALES

INTRODUCTION
Measurement is the process of assigning numbers to objects or observations or to empirical events in compliance with a set of rules. an attempt to fix quantitatively the form or other features of a physical object. Steps involved in the process of measurement Selecting the empirical events Developing a set of mapping rules Applying the mapping rules to each observation of that event

MAPPING RULES
Process of assigning numbers or symbols to represent aspects of the events being measured.

Characteristics of Mapping:
1. Classification Numbering without order 2. Order Numbering in some order 3. Distance-Differences between numbers 4. Origin-Unique origin indicated by Zero

SCALES
Based on characteristics, t here are four types of Scales 1. 2. 3. 4. NOMINAL SCALES ORDINAL SCALES INTERVAL SCALES RATIO SCALES

SCALING TECHNIQUES

DEVELOPMENT OF MEASUREMENT TOOLS

ISSUES IN SCALING TECHNIQUES

SOME IMPORTANT SCALING TECH

SCALE CONSTRUCTION TECH

PEOPLE AS WELL AS BETWEEN STIMULI

EXAMPLE OF SD SCALE IMAGE STUDY OF THREE LIBRARIES BASED ON A SAMPLE OF 50 USERS

PROCEDURE