Anlene l1011 AcLlvlLy Crld

k
L18
flclmex updfLe
Ma[or campa|gn
W - mfr cfmpflgn slnce Aug'09 (MLher
dfy prmLln 1v%
W - 1v ln Apr'10 whlch ls Lhelr nrmfl 1v
pfLLern
romot|on act|v|t|es
Campa|gn lremsL flclmex fr 100
sLrng bne 100 dfys 100 heflLh
lnsurfnces L ln llne wlLh Lhelr key
messfge f looJs qlve yoo ooly J0
colclom colclmex qlves oootbet 70 fot
yoot 100 Jolly colclom oeeJs
Campa|gn per|od Aug 23 -v 30
Commun|cat|on support
W Abve Lhe llne 8fdl spL
W 8elw Lhe llne Cn pfck cmmunlcfLln
rm glrl
lremsL uP1 kld/Schl/1een+
lremsL !umb
MA'10 IUN'10 IUL'10 AUG'10 SL'10 CC1'10
W lremsL uP1 blfck
sesfme
W lremsL uP1 lfunch
new rfnge fr kld
Leen
W lremsL
uP1 !umb
lfunch
(330ml%
% lremsL uP1 uslng segmenLfLln sLrfLegy by fferlng
dlfferenL nuLrlLlnfl beneflLs fr efch fge rfnge
% rlce +21 premlum Lhfn regulfr rfnge
% 1v key messfge lremsL uP1 kld Schl fnd 1een+
ffer dlfferenL nuLrlenLs fr dlfferenL beneflLs
-uLrlLln lmplled 8eneflL
lremsL kld uPA Cmegf 369 +
vlLfmln A
8rfln Lyes
lremsL
Schl
uPA Cmegf 369 +
vlLfmln 82
8rfln Lnergy
lremsL
1een+
uPA Cmegf 3 +
vlLfmln AL
8rfln hyslcfl
Appefrfnce
AUG'10 "M||k man" 1VC
lotemost keqolot
lotemost klJ/5cbool/1eeo -
vs
1efser
1heme
1VC
Cut of nome
Med|a
kad|o Ad
Magaz|ne Ad
Impactfu|
Merchand|s|ng
InStore
samp||ng
8one Scan
ost k
#lsLen L ?ur 8ne' 360degree MfrkeLlng AcLlvlLles
romot|on